The Conduit

Many B2B SaaS companies tend to analyze their metrics in a vacuum. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another.

And that's why it's best to analyze them based on the context of the relationships that they have.

Show Notes

Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. And that's why it's best to analyze them based on the context of the relationships that they have. 

Doing so gives you a more accurate picture of how effective your marketing really is. And as a result, you'll be able to make better decisions about what leavers to pull in pursuit of your prime objectives. 

In this episode, we're going to examine the three essential relationships between SAS marketing metrics that are often misunderstood:
  1. volume and quality 
  2. budget and cost of acquisition
  3. engagement and conversion 
You'll learn why there's an inverse relationship between volume and quality. We'll also explain why budget and cost of acquisition have a direct correlation. And finally we'll discuss the reason that engagement and conversion metrics are often at odds with one another.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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What is The Conduit?

Get all the audio content from Powered by Search in a single subscription. If you love shows like SaaS Marketing Bites, Inflection Point and Insider Marketing, you should subscribe so you don't miss anything. The Conduit will also include audio that we won't publish anywhere else like masterclass recordings, expert Q&As and more.