Tangent: Conversations with Real Estate & Tech Innovators

Rafael Weiss is the co-founder of Sytes, a marketplace platform that connects commercial real estate landlords, developers, and brokers with tenants actively looking for space in real time. Rafael came to the problem as a developer who lost a deal because tenant demand was invisible until it was too late, and built Sytes to fix the information asymmetry at the core of retail leasing. The platform serves nearly 350 tenants and over 35,000 active site listings across all 50 states, with clients including Kimco, InvenTrust, Church's Chicken, and Dutch Bros. Rafael is based in Boca Raton, Florida.

(01:04) Retail's Demand Visibility Problem
(02:44) Why Sytes
(04:04) A Filtration System for Tenant Demand
(06:24) Getting First Customers to Pay Upfront
(07:24) Why Tenant Demand Data Was Opaque
(08:34) Anonymous Tenant Expansion
(10:14) How a Deal Happens on Sytes
(11:24) Church's Chicken Case Study
(14:54) Kimco & MyEyeDoctor Portfolio Review
(16:34) REITs & Strip Centers
(18:04) The Subscription Model
(19:24) Retail Is Back
(22:44) AI Leasing Agents & the Broker's Future
(24:04) Tenant Demand Index for Developers
(27:24) Bootstrapping vs. Venture Capital Backing
(28:24) Collaboration Superpower: Travis Kalanick

🏙️ Learn more:
-Visit Sytes
-Rafael Weiss on LinkedIn

🏙️ Virtual Events:
-AI & Innovation Forum: Multifamily: on 9/29
-SFR / BTR Forum: on 10/22

🏙️ In-person Events:
-Institutional Investors & PE Forum: in NYC on 9/16
-South Florida Capital & Development Forum: in Miami on 10/15
-Finance Forum: in NYC on 11/3
-All upcoming Commercial Observer events

🏙️ Connect with Tangent:
-Edward Cohen on LinkedIn
-Zach Aarons on LinkedIn
-Tangent on LinkedIn

Creators and Guests

Host
Edward Cohen
Host & Executive Producer at Tangent
Guest
Rafael Weiss
CEO of Sytes

What is Tangent: Conversations with Real Estate & Tech Innovators?

A podcast community for real estate and tech leaders, investors, operators and innovators.

A new era is upon us. Tangent💚Proptech unites Proptech founders💡, Real Estate investors and operators🏢, Venture Capital investors, urban leaders🏙 and passionate creators🌎 who are improving our communities and cities. Join us to learn how we can solve present day challenges with innovative technology and greater collaboration.

Join VC investor Zach Aarons and Proptech entrepreneur Edward Cohen, to learn about housing innovation, the future of work and climate tech. We examine these themes through interviews and conversations with Proptech CEO's, real estate owners and operators, and venture investors, and how we can leverage tech and collaboration to help solve the housing crisis, figure out the future of work and how to decarbonize the built environment.

If you would like to get your company’s or organization’s mission featured on Tangent, email us at community@tangentproptech.com.

Stay curious and always be learning! 🤓