The Product Marketing Experts | Klaviyo Director of Product Marketing, Katie Gerard on Product Launches

Questions covered in this episode:

 

1:27 Opening Question: Tell us about your journey into and through product marketing?

4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo?

5:37 How have you and the product marketing team at Klaviyo thought about differentiating yourself in the MarTech landscape?

7:50 How have you kicked off the process of repositioning Klaviyo?

10:29 What are some of the success metrics for you and the team?
11:52 How have you incorporated or planning to incorporate GenAI at Klaviyo?

13:44 How do you work with your GTM partners across sales and CS and how you handle the volume of launches?

14:29 What are some ways that you've successfully enabled your internal teams and maybe more specifically your go-to-market teams like sales marketing?
18:45 Can you share one piece of insight that has served you well throughout your product marketing career?

19:22 Can just share one piece of insight that has served you well throughout your product marketing?

Want more insights from Katie ? Check out her Sharebird Profile.

Looking to connect? You can find Katie here on LinkedIn.

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.