The Cheat Code & Friends

Building an outbound sales motion is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales approach, and how to navigate the complexities of outbound sales. And that’s just skimming the surface. In this episode, Justin Gray and Josh Wagner speak with David Dulany, CEO and co-founder of Tenbound, about understanding the importance of go-to-market fit, setting expectations, and leveraging data and feedback for successful outbound strategies. They also discuss navigating hiring decisions, the role of experimentation and data, and why documenting and organizing are critical to achieve scalable and repeatable sales success.

Show Notes

Building an outbound sales motion is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales approach, and how to navigate the complexities of outbound sales. And that’s just skimming the surface. In this episode, Justin Gray and Josh Wagner speak with David Dulany, CEO and co-founder of Tenbound, about understanding the importance of go-to-market fit, setting expectations, and leveraging data and feedback for successful outbound strategies. They also discuss navigating hiring decisions, the role of experimentation and data, and why documenting and organizing are critical to achieve scalable and repeatable sales success.

What is The Cheat Code & Friends?

Serial entrepreneurs and operators Justin Gray, Josh Wagner & Sean Kester combine decades of B2B and GTM expertise with unwavering honesty to unpack the latest news (fake or otherwise) on The Cheat Code & Friends Podcast. Combined with a rotating guest list of founders, practitioners and investors, the no-nonsense forum gathers fortnightly, holding court to translate headlines into reality and discuss the impact for early-stage businesses. The Cheat Code is just that, the trusted folks we look to for advice and insight, and we hope to bring the same to you.

Game over.