Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders

You're probably thinking, “How innovative can fast food be?” Well, allow us to introduce you to Shake Shack. With an influx of new technological features, digital channels, and top-quality customer service, Shake Shack is on the cutting edge of how a restaurant delivers value. Through personalized experiences and enlightened hospitality, CFO Katherine Fogertey and her team have a vision to expand beyond the ordinary for fast food.
Through COVID, Shake Shack has expanded its digital channels, providing a service that's both accessible and convenient. And with 350 diverse locations worldwide, Katherine and the company have experience with all sorts of footprints. Whether it's small or large dining, walk-up or collect options, they've done their research and they know what works.
But Shake Shack isn't content to sit back. On this episode, we're talking about the future of fast food—how Shake Shack is innovating with their menu, their real estate, and their employees. Katherine Fogertey is leading the charge, and she'll take us through how the Shack is shaking things up.

Show Notes

Highlights:

  • Learning within the fast-food industry (4:36) 
  • Digital transformation of the company (5:46) 
  • Enlightened hospitality and commitment to service (6:54) 
  • Creating a stellar experience for the customer (8:22) 
  • Importance of digital channels (10:02) 
  • How the company values its people, both customers and employees (15:45) 
  • Menu innovation (18:51) 
  • Cold-beverage innovation (21:22) 
  • Logistics of company balance sheets (23:15) 
  • Intention of digital ecosystem regarding promotions and user engagement (24:03) 

Links:

ICR Twitter
ICR LinkedIn
ICR Website
Shake Shack Website
Katherine Fogertey LinkedIn
Shake Shack LinkedIn
Shake Shack Mobile App

Feedback:

If you have questions about the show or topics you'd like discussed in future episodes, email our producer, ross@lowerstreet.co


What is Welcome to the Arena from ICR – Conversations with Today's Innovators & Business Leaders?

In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.

In Welcome to the Arena from ICR, Co-Founder & CEO of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.

This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.

For more information, visit http://www.icrinc.com