Off the Record with Aram

Marcus joined us to share some wonderfully candid insights into working as a CRO. We talk about how aligning company goals around customer satisfaction and working to serve their outcomes can help you to achieve both happy customers and highly engaged staff. Every founder’s dream, right?

Show Notes

On today’s episode of the Off the Record series, our guest is Chief Revenue Officer, Marcus Cauchi.

Marcus collaborates with ambitious founders and CEOs of disruptive technology companies in the £10-£50m turnover range to increase revenue quickly and effectively. He is also co-Author of Making Channel Sales Work, founder of Sales: A Force For Good and produces 2 podcasts of his own – ‘Scale Ups & Hypergrowth’ and ‘The Inquisitor’.

In this episode you’ll learn some pro prospecting pointers, how to cultivate the best approach for your sales team, and what it really takes to understand your customers journey.

What is Off the Record with Aram?

Made by entrepreneurs for entrepreneurs. Off the Record is about the journey. It’s about fears, doubts, wins, and devastating losses. It’s about how people kept going no matter what to build their businesses, raise cash and hire the team.
Here battle-tested CEOs and VCs share how they jumped out of the airplane and tried to assemble it on the way down.
I hope you like it.

- Aram, CEO @ Crowdlinker.