Paris Talks Marketing

In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development. 

Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo).

NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results. 

Yotpo SMSBump lets D2C brands grow sales&revenue using SMS automations with stunning ROI and conversion rates. It is an SMS marketing & automation app for Shopify. 

As Georgi shares in our discussion, SMS marketing is a more personal and underused channel than email.
Learn how companies can benefit from SMS marketing, especially for running targeted campaigns. 

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Links:
https://www.linkedin.com/in/georgipetrov/
https://nitropack.io/
https://smsbump.com/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro
02:23 Busting Myths About Core Web Vitals
04:40 The Importance of SMS Marketing
06:33 SMS Open Rates and Conversion Rates
07:53 Use Cases for SMS Marketing
12:43 Acquiring Opt-ins for SMS Marketing
17:32 Georgi's Career Journey and Running Two Companies
21:26 Success of SMSBump in the Shopify Ecosystem
27:24 Final Tips for Entrepreneurs

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!