Paris Talks Marketing

In this episode, we explore the world of SMS marketing. Our host, Paris Childress, interviews Georgi Petrov, founder and CEO of NitroPack, as they discuss the benefits of SMS marketing, its use cases, and debunk common myths. Georgi also discusses his success within the Shopify ecosystem and highlights the importance of user-centered product development. 

Georgi Petrov is the Founder and CEO of NitroPack & the Founder of SMSBump (exited to Yotpo).

NitroPack helps ecommerce, content publishers and web agencies achieve outstanding website speed optimization results. 

Yotpo SMSBump lets D2C brands grow sales&revenue using SMS automations with stunning ROI and conversion rates. It is an SMS marketing & automation app for Shopify. 

As Georgi shares in our discussion, SMS marketing is a more personal and underused channel than email.
Learn how companies can benefit from SMS marketing, especially for running targeted campaigns. 

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Links:
https://www.linkedin.com/in/georgipetrov/
https://nitropack.io/
https://smsbump.com/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro
02:23 Busting Myths About Core Web Vitals
04:40 The Importance of SMS Marketing
06:33 SMS Open Rates and Conversion Rates
07:53 Use Cases for SMS Marketing
12:43 Acquiring Opt-ins for SMS Marketing
17:32 Georgi's Career Journey and Running Two Companies
21:26 Success of SMSBump in the Shopify Ecosystem
27:24 Final Tips for Entrepreneurs

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.