WEBVTT NOTE This file was generated by Descript 00:00:03.878 --> 00:00:04.916 It's the WP Minute. 00:00:05.086 --> 00:00:07.886 Today we ask, Who's responsible for WordPress marketing? 00:00:08.176 --> 00:00:09.016 Coming up next. 00:00:09.016 --> 00:00:09.766 Hey there, listener. 00:00:09.766 --> 00:00:12.626 Today's episode is brought to you by us here at the WP minute. 00:00:12.636 --> 00:00:16.136 If you want to support the show, you can join the slack membership for as little 00:00:16.136 --> 00:00:18.806 as 5 donation over at the WP minute. 00:00:18.986 --> 00:00:20.446 com slash support. 00:00:20.446 --> 00:00:24.726 You can also become an annual supporting member for 79 to get some perks and 00:00:24.726 --> 00:00:30.226 to get some additional membership bonuses, head on over to the WP minute. 00:00:30.226 --> 00:00:31.396 com slash support. 00:00:31.396 --> 00:00:35.196 show your support for WordPress news and the WP minute. 00:00:35.416 --> 00:00:39.816 For as little as a 5 virtual coffee to help us keep things going here 00:00:39.856 --> 00:00:41.876 at the WP minute, the WP minute. 00:00:41.876 --> 00:00:43.336 com slash support. 00:00:44.492 --> 00:00:48.392 Josefa Hayden Champosi, Executive Director of the WordPress Open Source 00:00:48.392 --> 00:00:52.952 Project, posted an idea that shifts the dynamics of the WordPress marketing team. 00:00:53.422 --> 00:00:54.842 A call for a media core. 00:00:55.182 --> 00:00:56.912 Also known as a dramatic shift. 00:00:57.032 --> 00:00:59.972 It's still too early to tell if this initiative will stick, so I won't 00:00:59.972 --> 00:01:04.962 comment directly on the idea of a media core officially at the moment. 00:01:05.242 --> 00:01:07.762 Stay tuned to this space as that story develops. 00:01:08.122 --> 00:01:13.877 However, the shift begs the question, who is responsible for WordPress marketing. 00:01:15.807 --> 00:01:17.437 Let me TLDR it for you. 00:01:17.437 --> 00:01:21.957 As my boss at Gravity Forms, Carl Hancock says, quote, it's the entire ecosystem 00:01:22.107 --> 00:01:25.957 and quote, something I agree with and not just because he signs my paycheck. 00:01:26.267 --> 00:01:29.727 The ecosystem as a whole has always been the biggest driving force for 00:01:29.727 --> 00:01:33.477 WordPress adoption because WordPress is not a product first organization. 00:01:33.507 --> 00:01:35.187 It's not a corporate entity. 00:01:35.537 --> 00:01:37.647 It's open source software and community. 00:01:37.897 --> 00:01:38.217 Sure. 00:01:38.217 --> 00:01:40.567 It happens to be led by Matt Mullenweg, who founded the 00:01:40.567 --> 00:01:42.527 software, who also owns Automatic. 00:01:42.682 --> 00:01:46.972 Can irritate us at times, but also pours a tremendous amount of resources 00:01:47.092 --> 00:01:49.042 into the project that we all enjoy. 00:01:49.232 --> 00:01:50.672 Still doesn't make wordpress. 00:01:50.672 --> 00:01:52.642 org a product first initiative. 00:01:52.982 --> 00:01:53.812 There's no budget. 00:01:53.822 --> 00:01:55.502 There's no access to crucial data. 00:01:55.522 --> 00:01:59.302 There's no access to social channels and the marketing team has no influence 00:01:59.302 --> 00:02:00.542 on the direction of the project. 00:02:01.022 --> 00:02:02.922 I'm sure I'm missing something else too. 00:02:03.562 --> 00:02:06.452 How far could that official marketing team take it? 00:02:06.652 --> 00:02:09.342 It's an insurmountable task I wouldn't want to take on. 00:02:09.992 --> 00:02:12.582 Which leaves the marketing of WordPress up to you and I. 00:02:12.752 --> 00:02:13.772 You're an agency owner. 00:02:13.772 --> 00:02:16.162 You're preaching to clients about the advantages of WordPress. 00:02:16.172 --> 00:02:16.762 You're a blogger. 00:02:16.762 --> 00:02:19.832 You're telling people to own their content and their platform. 00:02:19.902 --> 00:02:20.642 You're a YouTuber. 00:02:20.642 --> 00:02:22.972 You're teaching viewers how to use WordPress. 00:02:23.262 --> 00:02:24.912 You're a managed WordPress hosting provider. 00:02:24.912 --> 00:02:27.652 You're talking about how fast and scalable WordPress is. 00:02:27.962 --> 00:02:28.882 You're a plug in author. 00:02:28.882 --> 00:02:31.252 You're selling on the idea that That you're making a 00:02:31.262 --> 00:02:32.952 good platform, even better. 00:02:33.132 --> 00:02:34.662 You're a WordPress media outlet. 00:02:34.662 --> 00:02:38.502 You're informing, educating, and entertaining an audience about WordPress. 00:02:38.902 --> 00:02:43.372 Whether we call it a marketing team or a media core WordPress, biggest 00:02:43.442 --> 00:02:47.162 marketing advantage advantages, even in the face of Wix and Squarespace 00:02:47.162 --> 00:02:50.672 Superbowl ads is us like it's always been. 00:02:51.562 --> 00:02:56.272 So tell me how would you spread awareness and brand positioning for WordPress? 00:02:57.032 --> 00:03:00.462 Got a thought about the WordPress media core hit reply. 00:03:00.747 --> 00:03:01.397 And let me know 00:03:01.397 --> 00:03:06.017 together with the repository coming up in the repository email this week we 00:03:06.017 --> 00:03:09.647 unpack the announcements that WordPress is getting a media core and cover 00:03:09.647 --> 00:03:11.407 do the woos big move to wordpress. 00:03:11.407 --> 00:03:15.227 com plus the latest on the upcoming WordPress 6. 00:03:15.227 --> 00:03:16.957 5 release if you're not a subscriber yet. 00:03:17.247 --> 00:03:19.037 To the repository email newsletter. 00:03:19.037 --> 00:03:19.847 What are you waiting for? 00:03:20.017 --> 00:03:23.217 Sign up at the repository dot email. 00:03:23.217 --> 00:03:25.147 That's the repository dot email. 00:03:25.377 --> 00:03:27.587 For more on what's happening in WordPress. 00:03:27.787 --> 00:03:29.437 And what everyone's saying about it. 00:03:30.737 --> 00:03:32.817 Now it's time for those important links. 00:03:32.817 --> 00:03:33.267 More. 00:03:33.442 --> 00:03:36.002 WordPress goodies for you this week. 00:03:36.002 --> 00:03:39.242 As I mentioned at the top of the episode, Josefa Hayden Champosi introduces 00:03:39.242 --> 00:03:41.372 the idea of a WordPress media core. 00:03:41.972 --> 00:03:46.342 WP Umbrella is getting hit with another widespread phishing attack. 00:03:46.752 --> 00:03:50.572 Marcus Burnett ponders if we have a versus problem, us versus 00:03:50.572 --> 00:03:52.202 them, WordPress versus whoever. 00:03:52.547 --> 00:03:52.707 WordPress 6. 00:03:52.707 --> 00:03:54.847 5 is coming next week. 00:03:54.857 --> 00:03:55.527 Here's what's new. 00:03:55.527 --> 00:03:57.847 According to Courtney Robertson, also see the WordPress 6. 00:03:57.847 --> 00:04:04.287 5 source of truth quiz, coincidentally posted at Anne McCarthy's blog, wordpress. 00:04:04.297 --> 00:04:06.987 com now supports GitHub deployments. 00:04:07.377 --> 00:04:11.497 Be sure to register for using the site editor in production for clients 00:04:11.507 --> 00:04:13.467 hallway hangout coming next week. 00:04:14.042 --> 00:04:16.492 Product owners optimize your read me file. 00:04:16.492 --> 00:04:21.552 According to Matt Cromwell, master WP newsletter is shifting focus to 00:04:21.572 --> 00:04:23.772 focus on just AI, no longer WordPress. 00:04:24.112 --> 00:04:28.362 Uh, at least for a majority of the time is seemingly what that email said. 00:04:28.782 --> 00:04:34.042 I discussed WordPress media with Jonathan Deadwood from WP tonic and two 00:04:34.042 --> 00:04:36.342 new videos from yours truly this week. 00:04:36.827 --> 00:04:41.137 Use the global block styles to change your blocks everywhere in WordPress. 00:04:41.527 --> 00:04:45.102 And then also the one big update coming to WordPress 6. 00:04:45.102 --> 00:04:46.857 5 that I'm super excited about. 00:04:46.857 --> 00:04:51.067 Check out the links to those videos in the newsletter or the show notes.