It's the WP Minute.
Today we ask, Who's responsible for WordPress marketing?
Coming up next.
Hey there, listener.
Today's episode is brought to you by us here at the WP minute.
If you want to support the show, you can join the slack membership for as little
as 5 donation over at the WP minute.
com slash support.
You can also become an annual supporting member for 79 to get some perks and
to get some additional membership bonuses, head on over to the WP minute.
com slash support.
show your support for WordPress news and the WP minute.
For as little as a 5 virtual coffee to help us keep things going here
at the WP minute, the WP minute.
com slash support.
Josefa Hayden Champosi, Executive Director of the WordPress Open Source
Project, posted an idea that shifts the dynamics of the WordPress marketing team.
A call for a media core.
Also known as a dramatic shift.
It's still too early to tell if this initiative will stick, so I won't
comment directly on the idea of a media core officially at the moment.
Stay tuned to this space as that story develops.
However, the shift begs the question, who is responsible for WordPress marketing.
Let me TLDR it for you.
As my boss at Gravity Forms, Carl Hancock says, quote, it's the entire ecosystem
and quote, something I agree with and not just because he signs my paycheck.
The ecosystem as a whole has always been the biggest driving force for
WordPress adoption because WordPress is not a product first organization.
It's not a corporate entity.
It's open source software and community.
Sure.
It happens to be led by Matt Mullenweg, who founded the
software, who also owns Automatic.
Can irritate us at times, but also pours a tremendous amount of resources
into the project that we all enjoy.
Still doesn't make wordpress.
org a product first initiative.
There's no budget.
There's no access to crucial data.
There's no access to social channels and the marketing team has no influence
on the direction of the project.
I'm sure I'm missing something else too.
How far could that official marketing team take it?
It's an insurmountable task I wouldn't want to take on.
Which leaves the marketing of WordPress up to you and I.
You're an agency owner.
You're preaching to clients about the advantages of WordPress.
You're a blogger.
You're telling people to own their content and their platform.
You're a YouTuber.
You're teaching viewers how to use WordPress.
You're a managed WordPress hosting provider.
You're talking about how fast and scalable WordPress is.
You're a plug in author.
You're selling on the idea that That you're making a
good platform, even better.
You're a WordPress media outlet.
You're informing, educating, and entertaining an audience about WordPress.
Whether we call it a marketing team or a media core WordPress, biggest
marketing advantage advantages, even in the face of Wix and Squarespace
Superbowl ads is us like it's always been.
So tell me how would you spread awareness and brand positioning for WordPress?
Got a thought about the WordPress media core hit reply.
And let me know
together with the repository coming up in the repository email this week we
unpack the announcements that WordPress is getting a media core and cover
do the woos big move to wordpress.
com plus the latest on the upcoming WordPress 6.
5 release if you're not a subscriber yet.
To the repository email newsletter.
What are you waiting for?
Sign up at the repository dot email.
That's the repository dot email.
For more on what's happening in WordPress.
And what everyone's saying about it.
Now it's time for those important links.
More.
WordPress goodies for you this week.
As I mentioned at the top of the episode, Josefa Hayden Champosi introduces
the idea of a WordPress media core.
WP Umbrella is getting hit with another widespread phishing attack.
Marcus Burnett ponders if we have a versus problem, us versus
them, WordPress versus whoever.
WordPress 6.
5 is coming next week.
Here's what's new.
According to Courtney Robertson, also see the WordPress 6.
5 source of truth quiz, coincidentally posted at Anne McCarthy's blog, wordpress.
com now supports GitHub deployments.
Be sure to register for using the site editor in production for clients
hallway hangout coming next week.
Product owners optimize your read me file.
According to Matt Cromwell, master WP newsletter is shifting focus to
focus on just AI, no longer WordPress.
Uh, at least for a majority of the time is seemingly what that email said.
I discussed WordPress media with Jonathan Deadwood from WP tonic and two
new videos from yours truly this week.
Use the global block styles to change your blocks everywhere in WordPress.
And then also the one big update coming to WordPress 6.
5 that I'm super excited about.
Check out the links to those videos in the newsletter or the show notes.