The best marketing creates positive change.
When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.
Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.
While this was my first time having TWO guests on, it went waaay better than planned.
In our conversation, we discuss:
(1) How understanding your audience and context is crucial for effective marketing and communication.
(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships.
(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.
(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.
(5) The importance of pursuing hobbies and interests outside of work
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// Disclaimer //
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan ๐. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.
Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?
This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.
Join me on this journey to learn.