Austin Now with Marc Nathan

Episode 2: Interview with Marc Nathan Part of the evolution of Austin into the next great innovation powerhouse is the change in the types of companies that are being started here. The history of Austin is deeply connected to personal computers, enterprise software, and semiconductors. Today the next generation of companies are coming from CPG, consumer technology, life sciences, media tech, space, and more. We have a growing number of unicorns and “soonicrons.” Marc Nathan, a local player and reporter, on the startup ecosystem, walks us through who those companies are and how they are changing the landscape of what it means to be a startup in Austin. Understanding what is being built will help us answer…What’s Next Austin?

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Ecosystem Metacognition Substack

What is Austin Next?

Austin is building the new tech, cultural, and intellectual stack. The region is a living laboratory to answer a single question: How do you build a global innovation superpower?

Host Jason Scharf dissects innovation from the individual to the ecosystem. From the soundstage to the data center to the fab, we decode the mechanics of Austin's innovation ecosystem.

As Atoms, Bits, and Intelligence converge, we explore how Hard Tech scale, digital velocity, and creative density collide. This is an audit of the future. We map the physics of the flywheel so builders and investors can navigate the chaos.