Bombas CMO Kate Huyett On Their Path To $100M In Sales

We’ve all heard of Bombas, right? Today, they have a $100M brand. But when they first started out, their marketing budget looked a little different. It might even be similar to what you’re working with. Kate Huyett was employee #2. So she’s been there from the very beginning. And now she’s the CMO of one of the hottest ecommerce brands. So we wanted to know what she's learned over the last 6 years. And she shared a lot of super valuable advice you can apply to your brand.

Show Notes

You might be surprised to learn that Kate used to be an investment banker at Goldman Sachs. Then she dove into the startup world and eventually found herself at Bombas. She's a performance marketing expert and shares a ton of valuable insights, like:

• The best channels for learning with a really small budget.
• The biggest mistake you can make with ad testing.
• The simplest way to think about ROAS (return on ad spend).
• What their best-performing Facebook ads look like.

Show Notes & Links:

• [0:51] What their team has changed since COVID-19.
• [3:49] What their marketing team looks like. 
• [7:57] The transition from Goldman Sachs to ecommerce.
• [11:42] The early advertising bets they took that paid off.
• [15:17] What is ROAS?
• [20:08] How they breathe life into the brand with creative.
• [25:00] The biggest changes she’s seen in the ecommerce space since 2014.
• [28:57] The importance of having a mission.
• Kate Huyett on Twitter
• Bombas
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.