This episode is brought to you by
Commerce.
Livestreaming was said to completely transform retail as we knew it. A commerce staple in Asia, experts claimed it was only a matter of time before it took the west by storm.
Although the hype cycle has slowed, companies like Orca are working to turn livestreaming and social commerce into highly effective and scalable sales channels. During this week’s Retail Remix, Orca co-founders Max Benator and Lauren Stevens share:
- How their TV roots inspired the mission and vision for Orca;
- Details on the Orca business model and how the company supports both brands and creators;
- Why brands like e.l.f. Beauty, Samsung and Zappos are working with Orca to level up their social commerce strategies; and
- How they are thinking about the evolution of AI and its role in content creation.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.