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How do you get people to trust you and your brand? This week, we talk credibility where I’m joined by avid clinical researcher, published author, and highly praised dermatologist, Dr. Loretta Ciraldo. In 1975 at Harvard Medical school, Dr. Loretta started her impressive journey into today’s world of skincare, creating an electric resume of experience and knowledge. On this episode of Brand Me, Dr. Loretta shares the importance of consistency, your background of experience, and a trustworthy team formulates powerful credibility in your line of work. Plus, she lets us in on how to properly build relationships intentionally to create credibility. Not only does she share prodigious tips and tricks on how to significantly improve our skincare routine AND our social media, but also how to turn your true passion into a full time career with pure dedication and crucial tactics to your craft.
Have a side hustle? Want to quit your day job and start your dream job? You're in the right spot. BRAND: ME! is the podcast that brings you into the multi-faceted world of brand building, the power of social media, and personal branding. You'll be inspired by thought leaders and brand-builders and learn everything there is to know when it comes to running your own empire - from launching a developing your logo, winning on social media, to getting press and going viral. Your host, Preston Konrad, is a lifestyle expert, creative director & television personality based in New York City. Preston brings 15 years of experience working with storied lifestyle brands, such as Ralph Lauren, Belstaff, and American Eagle Outfitters, as well as starting his own lifestyle brand, and a creative marketing agency.