How can companies truly build a people-first culture?
What happens when leadership prioritizes customers but neglects employees?
Why is bad management one of the biggest problems in tech today—and how do we fix it?
Those are the three big topics we’re covering in this episode of GTM News Desk.
Kate O’Neil, CEO of
Opre, joins us to discuss what it really takes to lead with a people-first mindset, the structural challenges holding companies back, and the investments in leadership that actually move the needle.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
01:15) What companies get wrong about people-first leadership
(
05:08) How leadership failures impact employees and company culture
(
07:16) AI voice technology: The next challenge in people-first business
(
10:43) How AI-generated voices could reshape leadership training
(
14:02) Why bad management is tech’s biggest problem
(
19:01) The truth about building a people-first go-to-market strategy
(
23:14) How investing in managers drives better business outcomes
(
27:52) The long-term value of leadership training in high-growth companies
(
30:50) Exclusive content preview and closing thoughts
To hear Kate's insights on people-first leadership, the biggest management challenges in tech, and how companies can invest in better leadership development, check out the extended conversation on TACK Insider:
https://tackinsider.com/
Our sources from today’s headlines:
What is GTM News Desk?
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experiences buyers want.
Mark Kilens and Rachel Elsts Downey give it to you straight - what you're doing wrong, what you're doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviors, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B's greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.