The Bek and Siri Show

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Summary

Something a little different today with these challenging times we are going through.

We have special guest and business and marketing guru David Meerman Scott. David shares some insight into business and marketing in uncertain times.

Show Notes

Something a little different today with these challenging times we are going through.

We have special guest and business and marketing guru David Meerman Scott.

David shares some insight into business and marketing in uncertain times.

Some key points from Davids chat;

During this down time, be thinking about how to use the online channels effectively:

instead of focusing on your products or services, think about your buyers – think about creating content for your buyers and the people you’re trying to reach and how you can help them instead of focusing on your products/services

eliminate the jargon and stock photos. Get rid of buzz words.

effective use of video because we can reach people virtually if we can’t be there physically.

Our brains are hard wired to want to be part of a tribe of liked minded people. Further than 12-ft away is called public space and our brains don’t track people in this space. 4-12-ft away is social space, but we can’t do that right now because of COVID-19. Inside of 4-ft is personal space. The closer you get to people, the more powerful the shared emotion is.

Thanks David for giving your time to the club. You can find out more about David at https://www.fanocracy.com/

What is The Bek and Siri Show?

At Team Sirius Tri Club it's not just swim, bike, run, it's about who you become. Swim, bike, run, triathlon and life advice from Siri Lindley and Rebekah Keat. Bek and Siri have more than 40 years of experience racing and coaching at the highest level.