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Welcome to Help Me Podcast, a show designed to help you

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launch and grow your podcast. I am your host, Gino, and twice

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a week I will release a new episode with different tips and tricks

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for launching and growing your podcast. From audio engineering to planning

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intentionally to growth tactics, each episode will be a bite sized

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tip to help you podcast.

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Hey. Good morning, and welcome back to Help Me Podcast. In

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today's episode, I want to talk about the purpose

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of your podcast and goals and

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alignment and really like a deeper conversation about

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evaluating your show and if you should be

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doing it or if maybe there's another idea that you can move on

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to and we'll get more into it. But

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basically this idea kind of came from I was listening to a

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webinar by Jeremy Ends and Justin

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Jackson. It was for transistor and I found it on YouTube.

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Transistor is my podcast host, and they were kind of just talking

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about how to get more listens as a podcast, but it was a really

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good conversation and they went really deep into

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the why of podcasting. So I really wanted to have this episode

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to kind of discuss that more and to go a little bit more in depth

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about why are you podcasting? And hopefully you

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can ask yourself those questions and maybe come to some answers

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and maybe come to some realizations about your own show.

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So first off, I really want to talk about why are you

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podcasting? I think a lot of times it's not something that's

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really thought about or maybe it's like a vague kind of concept of like, oh,

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I want lots of listeners and that's why I'm podcasting.

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And I think that could be one reason why you're

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podcasting. But I think that I would challenge you to

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dig a little bit deeper and figure out why are you

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podcasting other than that and what does more listeners mean and

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what does that give you in return and what is it that you're really looking

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for and just being brutally honest about what it is that you

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want from your podcast? And maybe I'll do a little test with

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myself and my own podcast here to kind of like show by example

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of what the ideas I'm talking about are. And

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there can be many reasons why you podcast. Some are to

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entertain, some are to maybe teach. Some are

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to share an experience or to share some

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life lessons. Some could be for

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business and for growing a business, finding new

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clients, that sort of thing. I think you really have to think about

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why it is that you're podcasting and what gave you the idea to even start

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your podcast. Maybe think back to why did you want

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to have a podcast, where did the initial idea come from? And then maybe if

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we think about that, we can think about the motivations behind

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that. Maybe you saw something that inspired you, maybe you heard a

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podcast that inspired you, maybe you had a conversation with somebody that inspired

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you. So for me, I want to do this little experiment

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with my other podcast working towards a purpose. And for me, if

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I really think back to why I wanted to start that podcast, it was

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multiple reasons. I do own a podcast production company,

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Pleasant Podcast, and one of the reasons was I

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worked on people's podcasts all the time, and some people would always

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ask me like, well, what's your podcast about? And then I would always be like,

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I don't really have one. So one of them was to

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show by example how I could help people, like, hey, here's an example of my

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podcast and what it sounds like I could help you to do at least what

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I've done in the past, right? So that was one part of it.

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The second part of it was my kind of ever growing

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journey of trying to figure out what my purpose

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is, right? And that's kind of like where the name came from and

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intentionally using the word purpose versus passion and kind of

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just trying to learn from others about what their purpose is.

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And really the idea first kind of

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came from me doing a lot of networking and

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realizing that there were some people that I met that I just had really strong

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connections with and they either really inspired me to do something or

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I was impressed of what they did. And I was like, wow, that's awesome

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that you did that thing and kind of wanting to learn

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more about it. A podcast is a really great way to

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get a one on one with a person like that and really ask them the

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questions that you want to ask them. So that was another reason why I wanted

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to start a podcast, was to dive into people's

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stories and to basically kind of get mentorship

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from them and in a selfish way, help

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myself by learning from these people. And I

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kind of looked at it as like it was a win win sort of thing

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because I'm learning from them and then I'm also

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having other people who listen to the show learn from them. That's kind

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of the hope. The hope is to also inspire

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other people, but then also to support them, right? Because I think that

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there's, especially in an entrepreneur community,

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I think it's important to support each other and to support each other's good ideas.

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And even just as humans, if somebody's doing something that you really

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think is cool, the best way to help them is to support them.

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So that's kind of like where the ideas came from for

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my show there. And I didn't really look at it as

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like, I want to get thousands of listeners and then start getting ads

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and start making money. I looked at it more of like a

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mentorship sort of thing where, yeah, it's great if

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more and more people listen. But it's also great just having

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the conversations and the conversations themselves are super inspiring

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to me and that's what I'm getting out of it, right? That's the goal

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of my podcast is to learn and to be inspired and to make a connection

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with somebody and that's happening. But I will say

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that I'd be lying if I said that I don't want more

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listeners now that I've started, right? I really don't get

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that many listeners. It's probably less than 100 per

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episode on average. And although

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the reception has been nice, people have

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reviewed and given me good feedback on it and my

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friends and the network of entrepreneurs that I'm a part of have given

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me good feedback on it and that's been lovely. But

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like I said, I would be lying if I said I didn't want more people

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to listen to it. So kind of getting back to

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the topic of why are we starting a podcast, I think for me,

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the reasons that I started a podcast keep me going and keep

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me podcasting. Because although I would like more listeners and I

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don't necessarily have them right now, what's keeping me going is the conversation,

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right? So for me, the thing that I'm getting out of the podcast and

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thinking of it in a selfish way, what I'm getting out of the podcast

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is these great conversations with people that I really look up to

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and that's what's going to keep me going because I like

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the actual conversation that we're having. That was kind of an

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experiment of why I got into podcasting and

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what drives me to podcasting and what is my goal, right? And if

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I were to refine it even more and say what is my goal? My goal

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is to have better conversations with people I connect with even

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more, to have those awesome conversations with people that are super

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inspiring and help me find out more of what

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my purpose is and where I want to be in life and what I want

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to do with my businesses. So that's my overall

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goal of my podcast. Now, your podcast may be wildly different than that and

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that's totally fine, but I think it's important to figure out

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what that goal is. And I think a lot of times I've had conversations

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with people about what their goals are and I always try to ask them

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what their goals are and a lot of times people just say, like,

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I just want to get lots of downloads, I want to get paid to

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podcast. And those aren't all bad things, but I think

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that they're not things that are going to keep you going when times get

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tough. And I think to just push further past

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that, to me, it's not a good enough answer. To me, you need to

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push further past that. Well, why do you want 100,000 downloads? Why

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do you want to get paid to podcast? Keep asking why it's like the

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seven whys or there's some book or something out there. You got to ask why

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seven times to get to the root of why you're doing something.

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So all that to say kind of rambling on here. All that to say that

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I think it's really important to think about why you are podcasting. And then the

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second half of this conversation is there was a stat that was

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brought up. I haven't fact checked the stat, so take it with a grain of

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salt. But one of the guys on the video that I was watching said that

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80% of podcasts don't get to 1000 listens per episode,

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which is a huge number. Only 20% of

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podcasts get 1000 listens per episode. And really, 1000 listens

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per episode isn't even that big. That was interesting for me to

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get context of like, okay, maybe my 50 people

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an episode isn't horrible for just starting out.

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Maybe if 1000 is really good, then

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maybe it's not that bad to have less than 100. But either

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way, it kind of gave me some context as like, okay,

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it is really hard to get listeners out there and it is really hard. And

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only the top 20% of the podcast are getting more than 1000 listens per episode.

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So that for me was almost a motivational

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stat. But then the second half of this conversation was

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talking about, is your podcast in

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alignment? Is it in alignment with your audience? And is it

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in alignment with you? And I thought that this was a very interesting idea

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of is your podcast, right? A podcast

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is an idea and you can have thousands of ideas, right? And

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just because you went with this idea doesn't necessarily mean it's the

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right idea or the wrong idea. I mean, what's that saying

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about Edison trying the light bulb? And it worked on the thousandth

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time, right? So it's almost a little bit arrogant

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to think like, oh, my first podcast is going to be a success and it's

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going to be amazing. That's almost kind of an arrogant thought. And I'm talking

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to myself too. It may be a little bit harsh to think

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about it in that way, but I mean, it's true. If it's your

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first idea and you got it started, maybe it's not

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the right idea. Maybe you're not connecting with your audience. Maybe if you're 30 episodes

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in and you're still only getting like

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50 downloads, or you're not getting the reception, or you're not

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getting the goal that you are wanting out of your podcast, maybe

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it's not connecting with the listeners. And to think about

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how to connect with listeners and I think that goes back to

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a lot of marketing tactics and finding a need in

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the market, right? Finding a need in the podcast niche is there

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just too much competition in what you're trying to do, especially if you're like

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in entertaining podcasts or you're a comedy podcast or something like that.

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There's so much competition out there from successful and

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famous comedians or actors or whoever it may be,

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there's a lot of competition. So just thinking about the

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idea of are you filling a hole in the

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market, just how you would think of it in business, right? You can

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have a great idea in business, but if there's not a need in the market,

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it's not going to succeed and you're not going to get customers because the

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customers don't need what you think is a good idea. And it's that

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hard balance between coming up with an idea and then finding

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the need for it. And sometimes that's tough and

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sometimes maybe it is a great idea, but there isn't a need in the market

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for it and you got to move on to the next idea. So I think

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also thinking about your podcast in this way just as if it were a business

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and just as if you were marketing that business or

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you're marketing that podcast to the group of listeners and is

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it something that the listeners want? And of course, you can't

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only make a podcast for other people and completely

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tailor it to what other people want. It's a balance, right? But I think

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it's important to think about, like, are you in alignment with a specific

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audience? Are people connecting with it? That's the most important part. Are people

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connecting with your show? And then to take it even further

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than that, are you connecting with your show? Right? Because you could also build

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a show that maybe is connecting with people and is successful,

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but you hate creating it. And in that case,

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that's not really in alignment with yourself. So I think it's

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important to think about is your podcast in alignment with an audience

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and a group of people? And also is your podcast in

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alignment with you and what you want to be doing, and are you reaching the

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people that you want to speak to? So, all in all, this whole

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conversation, maybe it's a bigger conversation, but I think I'm going to kind of cut

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it short here because we're getting a little long. But I

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think it's really interesting to think about your podcast in

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this way and all this stuff is hard. And I think that that's why

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making a podcast that really resonates with people is difficult

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because you have to think about all these things. You have to think about

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specifically the alignment. I think that was a very cool

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visual for me to hear that. When I was listening to this video with Jeremy

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Enns and Justin Jackson, it was very interesting

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to like that made so much sense to me when they said that you have

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to be in alignment with your audience and then you also have to be in

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alignment with yourself. Because Jeremy Ends was actually saying he gave

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an example of a podcast that he started that he resonated with

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people and he found a hole in the market and people loved it,

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but he hated making it, so he eventually had to stop making it.

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So that's also something that you want to make sure that it's

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something that you want to be doing. And then last thing that I want to

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say about this as we wrap up this episode is that if you

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decide that your show is something that maybe you need to end and maybe you

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don't want to be doing it anymore or maybe you need to start with a

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new idea, that's okay too. Because I think a lot of times

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people look at failure as a bad thing or get down on

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yourself. Or maybe you say, oh, I shouldn't be a podcaster now because my first

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idea didn't work. I think that's not a good way to

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look at it. I think it's more productive to be like, you know what, first

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idea didn't pan out, that's okay, I'm going to stop doing this

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idea. And now I'll have all this space to go full

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force into a new idea, and maybe the new idea will be the one that

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sticks. Maybe it won't, maybe it will. But all of that work

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that you did for your first podcast, it wasn't lost. You

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can transfer all of those skills to your next podcast and make it even

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better. And I challenge you to look at it like look at it

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as a positive instead of a negative one thing's ending. Yes, but

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it's also now giving me the space and the time to start something

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new that I could be more excited about now. So

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it's not always a bad thing. And if you've listening to this episode

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and you do this little experiment and you figure out that your

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podcast maybe isn't the right thing for you, it's not a bad thing, you can

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still continue to podcast, and you can still continue to express yourself

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in this way and create something that's even better than you created

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before. I also really liked the idea

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that your first podcast doesn't have to be a success, your first idea doesn't have

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to be a success. And that's something you learn in business and

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entrepreneurship is like, you constantly have to pivot, you constantly have to

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keep changing. And the more you figure yourself out and what you want,

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the closer and closer you'll get to something that fits and that strikes a

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nerve with people, and that is something that you really

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connect with and align with. So hopefully this episode wasn't too rambly. I

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know it went a little bit longer than normal, but hopefully it was helpful and

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hopefully you could take something from this. As always, I appreciate you

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listening and taking your time to be here with me, and I will see

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you on the next episode. We've reached the end of the

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episode, and if you enjoyed this podcast or you got something from

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it, you might be interested in my weekly newsletter that I send

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out every Monday morning, full of podcasting, tips,

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tricks and news. So if you like this show, you might like this

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newsletter. To sign up, just go to the show notes and click the

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link. Thanks for listening and happy podcasting.