The AI Download


King Willonius went viral with BBL Drizzy—an AI-generated hit that made people dance, laugh, and even get married. In this live episode from C2 Montreal, we talk about how AI is redefining who gets to create and what creativity even means in 2025. From writing lyrics in ChatGPT to generating full songs with UDO, syncing video with Runway or Pika, crafting visuals in Midjourney and Leonardo, and cloning voices with ElevenLabs—this is a masterclass in what’s possible. We also dive into ethics, ownership, comedy, and how disruption can empower those left out of the system.


Sponsored By: 
PRophet — Award-winning AI for PR and marketing leaders. Make faster, smarter   decisions. Visit  prprophet.ai 
HiveLighter — AI-powered reading assistant to help you do more, scroll less. Explore HiveLighter


This week on The AI Download, host Shira Lazar takes the stage at C2 Montreal, one of North America's top creativity and marketing conferences, for a conversation that turns into a masterclass in redefining who gets to create in the AI era.

She’s joined by King Willonius, a comedian-turned-AI-creator whose viral hit BBL Drizzy lit up the internet—and kicked off a new wave of AI-powered cultural commentary. From writer’s strike experiments to creating dome musicals and live AI song demos, King Willonius walks us through his real-world toolkit, why comedy gave him the edge in tech, and how AI is not just replacing creatives—but freeing them.

They explore:
 🔹 The rise of “BBL Drizzy” and how it accidentally became an AI anthem
 🔹 Why the writer’s strike became his launchpad into AI creation
 🔹 The power of tools like Udio, 11Labs, and Dream Machine
 🔹 The myth of gatekeeping in the age of AI—and what it really means to “be seen”
 🔹 How dome experiences and interactive storytelling could shape the future of entertainment
 🔹 And how artists can remain pro-human while still pushing tech boundaries

Plus: A surprise live demo where King Willonius takes audience prompts and generates a genre-bending AI song in real time.

🎧 Whether you're a marketer, musician, or just curious about what comes after TikTok virality, this episode is a bold glimpse at the creative renaissance AI is fueling right now.

🎙 Guest:
 King Willonius
 Comedian, Creator, & AI Innovator :https://www.kingwillonius.com/
Follow him everywhere: @KingWillonius


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🎬 Produced by Musso Media
 Visit mussomedia.com for storytelling that connects.


Sponsored by:


👉Special Thanks to PRophet for Sponsoring this episode. PRophet is an award winning AI that offers services for marketing and PR leaders looking to make better, faster brand decisions. Go to prprophet.ai to learn more…PRophet. Human Led. AI Fed. 
https://www.prprophet.ai/  

Hivelighter  —Dive deeper, scroll less. The AI-powered tool that supercharges your reading and research with personalized insights. http://Hivelighter.com for more.   → https://www.hivelighter.com


Credits
This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, with video and audio editing by the Musso Media team. Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Shira Lazar. All rights reserved.

Creators and Guests

Host
Shira Lazar
Shira Lazar is an Emmy-nominated host and interviewer covering social media, emerging tech and the future of well-being. Her content focuses on informing, inspiring and empowering the world to take action in their lives, and is infused with her own style of positivity and humor!

What is The AI Download ?

– AI News with a Human Touch

AI is transforming how we work, create, and connect—but what does that mean for the future of content, business, and creativity?

Hosted by Emmy-nominated digital pioneer Shira Lazar, The AI Download is your go-to source for sharp insights, expert interviews, and real-world discussions on AI, emerging tech, and the creator economy.

Each week, we break down the biggest AI trends, explore its impact on creativity and business, and bring you candid conversations with industry leaders, innovators, and disruptors shaping the future.

Whether you're a creator, entrepreneur, or just AI-curious, this podcast deciphers what’s next—and why it matters.

🔹 New episodes every week
🔹 Featuring top experts & thought leaders
🔹 Where AI meets culture, creativity, and business

Stay ahead of the curve!

This episode of The AI Download is hosted, created, and executive produced by Shira Lazar. Executive production by Michele Musso, with video and audio editing by the Musso Media team. Creative Design Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Unicorn Enterprises, Inc. All rights reserved.