Bookkeepers who get it don’t just balance books. They build communities, change lives, and nerd out on spreadsheets together. 🔥📊
In this episode of Bookkeepers on Fire, we sat down with Martha Yasso. Wall Street alum, AI pioneer (her thesis was on neural networks… in 1996 🤯) and founder of Fiscal Clinic, a niche community for advisors serving independent healthcare practices.
Here’s what we dug into:
đź’š From cutthroat Wall Street to radical community
How Martha left a backstabbing Wall Street culture for a bookkeeping/accounting community where we share engagement letters, contacts, and real-life support. The kind that shows up when your kid is struggling or your health throws you a curveball.
🧠Healthcare + habits + cashflow reality checks
Why she niched into independent healthcare practices (it low-key chose her), how bad advice like “spend so you don’t pay tax” destroys cashflow and how better data, habits and pricing help doctors actually keep more of what they earn.
🤖 AI, systems & the future of our profession
Martha breaks down AI as “really fast math” (not magic), why it won’t replace curious, constantly-learning pros and how systems, checklists and language that clients understand turn numbers into real-life decisions like family, community, and freedom.
If you’re a bookkeeper or accountant who loves a good spreadsheet, cares deeply about people, and wants to lead with intention this episode is your jam.
🔥 Hit follow, drop a ❤️ if community has carried you, and tell us:
What’s ONE habit you’re helping your clients build in 2025?
What is Bookkeepers On Fire with Deb & Donna?
Where bookkeeping meets bold ideas, disruptive strategies with a whole lot of laughter. Donna with her genius in Systems, Processes, and Optimization and Debbie sharing Quick Wit, Funny Insights, Resolute Belief in people, break down what’s working - and what’s not.
Unlock the brilliance behind every episode. Experience the heat, the laughs, and the hard truths of virtual bookkeeping—come see what actually works.
Join us for the fire, the laughs, and the unfiltered truth about running a bookkeeping business today’s AI World.
Meet Your Hosts:
✨ Donna Reade
Visionary behind the award winning firms Team Reade and NextGenBookkeepers
Champion of AI-Native workflows and subscription pricing models
Known for mixing strategy with storytelling (and just the right dash of sarcasm)
✨ Debbie Kilsheimer
Founder of Behind the Scenes - A firm that redefines client relationships.
Speaker of Uncomfortable Curiosity - pushing boundaries, stirring deep thinking and meaningful change
Humor that slaps: cutting, honest, light-hearted
Together, Donna and Debbie light up conversations that Inspire, Educate, and Empower bookkeepers and accountants everywhere to build profitable, joyful, and future-ready businesses.
🎙️ Subscribe, tune in, and get ready to Turn Up The Heat on your bookkeeping journey!