Your business is an ecosystem. Every part of your business is interconnected with other areas of your business. The decisions you make about the kind of business model you have affects how you market your business. I’m excited to have Ashley Gartland back on the show to talk about how these decisions impact the size and roles of the team you need to have (if you have a team at all!) and the software you need to use. That, in turn, results in how profitable your company ultimately is.
Key takeaways:
- How your default decisions impact your business model
- How these decisions can determine your approach to marketing and what software to use
- How to view your finances as a symptom and not a cause
- And why your finances are a trailing indicator
Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.