Beyond Margins

Your business is an ecosystem. Every part of your business is interconnected with other areas of your business. The decisions you make about the kind of business model you have affects how you market your business. I’m excited to have Ashley Gartland back on the show to talk about how these decisions impact the size and roles of the team you need to have (if you have a team at all!) and the software you need to use. That, in turn, results in how profitable your company ultimately is.

Key takeaways:

- How your default decisions impact your business model
- How these decisions can determine your approach to marketing and what software to use
- How to view your finances as a symptom and not a cause
- And why your finances are a trailing indicator

Show Notes

Every decision you make in your business impacts every other area of your business.

Yet, we often tend to think of the different areas of our businesses—marketing, finance, operations, team—as if they’re disconnected from each other.

In actuality, business doesn’t work that way.

Your business is an ecosystem.

Every part of your business is interconnected with other areas of your business. The decisions you make about the kind of business model you have affects how you market your business.

Today, I’m excited to have Ashley Gartland back on the show to talk about how these decisions impact the size and roles of the team you need to have (if you have a team at all!) and the software you need to use. That, in turn, results in how profitable your company ultimately is.

So, in other words... the kind of decisions you make matter. 

Ashley’s a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow to the next level and experience more freedom and flexibility in their life. In case you missed it, tune into Episode 12 where Ashley discussed how she’s using Voxer with her coaching clients.


Listen to the full episode to hear:
  • How your default decisions impact your business model
  • How these decisions can determine your approach to marketing and what software to use
  • How to view your finances as a symptom and not a cause
  • And why your finances are a trailing indicator
Learn more about Ashley Gartland:
Learn more about Susan:

Creators & Guests

Host
Susan Boles
Speaker, Podcaster & Consultant at Beyond Margins | 15+ years of experience as both a CFO and COO

What is Beyond Margins?

Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.