How is AI making it easier and more affordable to start a business?
What are network effects and how do they drive business growth?
Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by
Mac Reddin, Co-Founder & CEO of
Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
01:43) Insanely Cheap Ways to Start a Business
(
05:45) The Power of Network Effects in Scaling Businesses
(
11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor
(
12:45) What is Go-to-Network?
(
13:57) Tips for Using Go-to-Network
(
16:54) Roles of Trust and Authenticity in Business Networks
(
21:30) Tips for Business Network Growth
(
26:47) Biggest Misconception About The Value of Network
To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network:
https://tacknetwork.com/
Our sources from today’s headlines:
What is GTM News Desk?
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.
Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.