From its humble beginnings as a small jewelry startup to a household name, Kendra Scott has not only thrived in the direct-to-consumer (DTC) space but has also made significant strides in the world of wholesale and branded brick-and-mortar experiences.
In this episode of Retail Remix, our host Alicia Esposito chats with Colleen Wilson, SVP of Retail and Wholesale for the jewelry brand. They explore Kendra Scott's growth journey, and how the brand ensures the customer experience is immersive, consistent and aligned with the founder’s core values. Listen to learn:
- What the Kendra Scott brand stands for, and how those values are reflected in all channels, tactics and even products;
- How the team taps data and insights to identify new growth opportunities;
- The unique role that stores play in creating highly immersive and community-centric experiences;
- How Kendra Scott empowers store associates to identify “micro-moments” that can drive store events and experiences; and
- Why partnerships are an integral area of growth and innovation for the brand.
RELATED LINKS
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.