What it takes to make a car feel magical | Eric Wood

Devin speaks with Eric Wood, Senior VP of Product Experience at 42dot, a subsidiary of Hyundai. He's also the former head of design at Rivian. Eric has been at the forefront of using software to transform the automotive world – not just in how cars are built, but in how we experience them. In this conversation, we explore what happens when you stop designing cars around horsepower and steel and start designing them as programmable machines instead. We also dig into the global competition shaping the future of cars and the rare moment when science fiction actually gets it right.

02:01 Camp Mode: origin story

04:41 Rethinking power and unlocking new features

07:24 Software vs. hardware: the changing nature of cars

11:07 Nostalgia and the evolution of car experiences

12:33 Designing features out of existence

15:57 Global competition and iterative speed

22:25 Lightening round

Links

Devin Liddell on LinkedIn

Eric Wood on LinkedIn

Teague

About the Host: Futurist Devin Liddell

Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. 

Get in Touch 

Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [e-mail]

What is Design This Day?

How do we begin creating the future we want, today? Design This Day takes you on a journey to our future world. Join us as futurist Devin Liddell sits down with visionary leaders from some of the biggest names in tech and innovation. Each episode will feature a brilliant mind who is building the opportunities of the future before most people even know they exist. What will living in microgravity in space look like in the future? Can driverless vehicles go off-roading? What unexpected roles will robots play in our future workplaces and homes? We will explore the role that design plays in shaping our future – with the big thinkers and doers who are creating tomorrow, today.

Design This Day is an original podcast brought to you by Teague.

About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.

Devin explores the gap between present challenges and future possibilities – and invites you to join him as he dives into this dynamic frontier in Design This Day.

Get in Touch:
Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at [e-mail]