Content, Briefly

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.

This episode is brought to you by our friends at Minuttia (https://minuttia.com).

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Timestamps:

00:00 Intro
03:03 Who is Robyn Showers?
03:35 Robyn’s background.
06:25 What is Apollo.io?
08:39 Writing approach at Apollo.io.
10:37 Apollo.io’s content program.
13:53 The story behind the Outbound Sales book.
19:01 The process for writing and publishing the book. 
22:33 What is Appolo Magazine?
26:10 Managing the content program for an established company.
31:48 How are the industry changes affecting Apollo’s content strategy?
36:28 Learn more about Robyn and Apollo.io and get in touch.
37:19 Outro

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Useful Links:


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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.