Sales Transformation | #632 S2 Episode 501 - NEVER DEAD: The Re-emergence of the Phone and Focus on Sales Cost

THE PHONE NEVER GETS OLD

We can come across a lot of sellers who believe that the phone is dead and nobody wants to do cold calls anymore. Ben is back and he explains to Collin that the phone may have been overshadowed by the dawn of social selling and LinkedIn but nowadays it is coming back in fashion. Stay tuned as Ben also discusses the emerging focus on the cost of sales in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

BEN: THE PHONE IS COMING BACK IN FASHION

“One of the big things is, and it sounds a bit of Wolf of Wall Street, but the phone is coming back in fashion, and that's not because I worked for RingCentral.”

BEN: SALES ENABLERS AS FITNESS COACHES

“I think one of the big things is that a hot sort of topic is the cost of the sale, that's what you hear all the time, how much does the sale cost, and we want to get that pipeline cost of sale down. The big thing in enablement is we've got to get our sales staff as fit as possible.”

Connect with Ben

Ben Purton | RingCentral

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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Collin Mitchell, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

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