The Real Bottom Line

On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.
We dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.
We talk about:
  • Why grit isn’t enough – and what you need instead
  • The three types of readiness: business, financial, and mental
  • Why coasting into retirement could cost you millions
  • How selling your business could unlock a new kind of impact
  • What happens when your identity is tied too tightly to your business
Justin shares hard-won lessons from the trenches – and how a coach helped him shift from technician to true business owner.
Links & Resources:
What would your life after business look like? Let's talk about it.

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Welcome to The Real Bottom Line – the podcast for business owners who want to exit on their terms.

I'm Wendy Brookhouse, creator of The Exit Lab and the Business Value Amplifier. In each episode, I talk with founders and experts about what really drives value in a business – and how to build a company that's ready to sell, whether that's in 2 years or 10.

We unpack what makes a business more attractive to buyers. We tackle financials, recurring revenue, customer satisfaction, and systems that take the business beyond you. No fluff. Just real conversations, tools, and ideas you can use right now.

If you're thinking about selling – or just want more control, more freedom, and more value – you're in the right place.