The Real Bottom Line

On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.
We dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.
We talk about:
  • Why grit isn’t enough – and what you need instead
  • The three types of readiness: business, financial, and mental
  • Why coasting into retirement could cost you millions
  • How selling your business could unlock a new kind of impact
  • What happens when your identity is tied too tightly to your business
Justin shares hard-won lessons from the trenches – and how a coach helped him shift from technician to true business owner.
Links & Resources:
What would your life after business look like? Let's talk about it.

Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Real Bottom Line?

Dive into the heart of success with Wendy Brookhouse, the Ultimate Wealth Amplifier, as she delves deep into the 8 pivotal drivers of business triumph. From financial acumen to customer satisfaction, every episode unravels a new secret to achieving unparalleled success. Welcome to Season 4, where we break down the core elements that shape prosperous businesses.


  • Financial Performance

  • Growth Potential

  • The Switzerland Structure

  • The Valuation Teeter-Totter

  • Recurring Revenue

  • Monopoly of Control

  • Customer Satisfaction

  • Hub & Spoke