The Number

On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.
We dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.
We talk about:
  • Why grit isn’t enough – and what you need instead
  • The three types of readiness: business, financial, and mental
  • Why coasting into retirement could cost you millions
  • How selling your business could unlock a new kind of impact
  • What happens when your identity is tied too tightly to your business
Justin shares hard-won lessons from the trenches – and how a coach helped him shift from technician to true business owner.
Links & Resources:
What would your life after business look like? Let's talk about it.

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Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.