In this episode of The 1% Edge, Carlos Nouche sits down with sales leader Todd Priest to explore what truly creates a strong and lasting company culture. Many organizations claim to have a great culture, but very few understand what it takes to actually build one.
Todd Priest shares practical insights from decades of experience across startups, scale ups, and Fortune 15 companies. He explains why vision, strategy, communication, and hiring the right people are the foundation of a successful sales organization. The conversation also dives into leadership habits that strengthen trust, encourage open feedback, and help teams perform at their best.
Carlos Nouche and Todd Priest also discuss how leaders can create buy in from their teams, why listening matters more than talking, and how celebrating wins builds momentum across an organization. Todd shares the leadership practices he uses with his own teams, including weekly reflection conversations and structured learning from both wins and losses.
The episode also touches on vulnerability in leadership, coaching rising sales talent, and the personal discipline required to execute consistently. Todd explains why execution is the key habit he focuses on every day to get 1 percent better.
If you are a sales leader, manager, founder, or professional looking to build a stronger team culture and improve performance, this episode offers practical lessons you can apply immediately.
Key topics covered in this episode
Building a strong and positive sales culture
The role of vision and strategy in leadership
How trust and transparency drive team performance
Creating feedback loops inside sales teams
Encouraging idea sharing and team buy in
Coaching future sales leaders
Why execution and discipline matter for success
Connect with Todd Priest on LinkedIn - https://www.linkedin.com/in/todd-priest/
Subscribe to The 1% Edge for more conversations with leaders, entrepreneurs, and experts focused on continuous improvement and high performance.
- Carlos and the 1% Edge Team
Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/
Visit Carlos Nouche’s website here: https://carlosnouche.com/
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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.
What is The 1% Edge?
Welcome to The 1% Edge Podcast with Carlos Nouche!
The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more.
Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.