Resilient Retail

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Founded in the 1940’s, Igloo was the world’s first recreational ice chest. Seeing one today may give us a warm nostalgic glow - but the brand is all about keeping things cool. Brian Garofalow is the Chief Marketing Officer at Igloo. An experienced ecommerce marketer, Brian’s focus with Igloo is less about building brand awareness (about 90% of households already know the Igloo name) and more about dialing in how Igloo’s many sales channels can play nicely together. Listen in to hear how Igloo is pursuing a new DTC approach, and how innovative designs and partnerships are keeping things fresh.

Show Notes

Trendy new brands are certainly exciting. But some brands have been around for decades, and they give us a distinctive fuzzy feeling inside. Igloo coolers is one of those brands. Founded in the 1940’s, Igloo may give us that warm nostalgic glow - but they’re all about keeping things cool. Brian Garofalow is the Chief Marketing Officer at Igloo. An experienced ecommerce marketer, Brian’s focus with Igloo is less about building brand awareness (about 90% of households already know the Igloo name) and more about dialing in how Igloo’s many sales channels can play nicely together. Listen in to hear how Igloo is pursuing a new DTC approach, and how innovative designs and partnerships are keeping things fresh.

What is Resilient Retail?

Retail business owners have resilience in their DNA. From real stories of struggle and breakthrough to the insights your retail business needs right now, find inspiration, take action, and make your business future-proof.