Paul Boag (Founding Partner of Boagworks) is a CRO (Conversion Rate Optimization) expert whose goal is to help companies better understand the new generation of connected consumers. Over the last 30 years he’s worked with hundreds of clients, including huge names such as Puma and Shell.
Many of today's marketers had a social media account by the time they were in middle school. Paul started working in marketing back when the internet was a completely new concept. During those super early days he got obsessed with user experience and the concept of optimizing the way we serve our potential buyers.
What really attracted Paul to UX was the opportunity to decrease friction for users and ultimately lead to more sales. While the rest of the market was trying to be deceptive and entice FOMO, Paul was always focused on serving the user - which is a great way to stand out.
CRO and UX are essentially the same thing. Paul likes to challenge the traditional thinking of prioritizing the businesses goals over the users experience, as a great user experience will ultimately drive outcomes either way - and with a smiling buyer on the other end of the transaction.
Tune into the full episode to learn how to master UX & CRO!
HIGHLIGHTS:
2:53 Marketing before the internet
5:03 The beginnings of UX
7:55 Truly serving the user
11:01 CRO vs UX
20:29 Decrease their cognitive load
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, hosted by Mikael Dia, Founder & CEO of Funnelytics. This weekly podcast features Founders, CEOs, and CMOs from B2B companies generating $2-30M ARR who break down the exact playbooks behind their growth engines.
Instead of just talking strategy, our guests dive into specific numbers, channels, and tactics that are winning for them today. You'll hear how a SaaS founder built a content engine that generated $2.4M in qualified pipeline, or exactly how a marketing leader scaled from $5M to $15M ARR by optimizing one specific funnel stage.
Here’s what to expect:
-The precise growth engine our guests are using right now
-Step-by-step breakdowns of campaigns, funnels, and systems
-The specific tools and processes behind repeatable growth
Whether you're building toward eight figures or optimizing growth at a scaling startup, you'll walk away with concrete tactics you can test immediately.
Subscribe, tune in, and send us your feedback to team@funnelvision.media!