Feel More Buy More

We're bringing you an exclusive episode of Feel More Buy More, from the Uncensored CMO podcast feed. Orlando is going to be revealing some brand new research building on his seminal work of Lemon from last year about right-brained online advertising. He's got some genuinely, really powerful insights, not just advertising, but on culture in general. I wanted to find out what has changed in the last year, and what new insight does he has, particularly when it comes to advertising online.

Show Notes

Here's what we covered in this episode:
  • Who is Orlando and what is Lemon all about?
  • Have the insights in Lemon changed on the back of the Coronavirus crisis?
  • How emotion plays out in online video
  • Why emotion is imperative online when you only have 6 seconds to capture people's attention
  • Why you don't just need to be rational because your ads are targeted
  • Brands should be using online advertising not only for activation, but also for brand building
  • Examples of brands and ads doing this well
  • How advertising is similar to writing a novel and art
  • Why we've lost some humility in our advertising
  • What the vital ingredients are to make online advertising work effectively

What is Feel More Buy More?

Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings