In the Know - April

In this week’s episode of Rogue Creators, Bryan Fittin and Loren Lewis discuss the hottest trends in the digital marketing space. Are YouTube Shorts the newest rival to TikTok? Are Instagram Guides useful? Should your business be on TikTok? Will Clubhouse outlast its competitors? Tune in for the answers!

Show Notes

Shownotes

(1:40) What are you obsessed with?

(5:11) YouTube Shorts

(9:34) Instagram Guides

(15:19) Using TikTok in Your Marketing Strategy

(22:08) Clubhouse Competitors

Links

Bryan Fittin

Loren Lewis

The Verge on YouTube Shorts 

Cure Media on Instagram Guides 

Boosted on TikTok

Econsultancy on TikTok

The Verge on Facebook's Clubhouse Rip-off

TechCrunch on Twitter Spaces  

Quotes

“I don’t think [YouTube Shorts] are going to be a competitor for TikTok.  I think it’s going to be something for them and their own community.  You go to YouTube for a specific experience.” (6:49)

“I think we’re going to see brands get really creative with [Instagram Guides], because they’re actually able to create micro-blogs within their Instagram profile, which I think is insanely cool.” (10:42)

“I have a feeling Reels may die down, but [Guides] will become a stapled feature that people regularly use.  I think for brands especially, this is going to be critical for you to hop on, because it’s going to be a resource for your audience.” (12:36)

“[Duets are] allowing your audience, your biggest fans, to interact with you, and to actually experience your brand, rather than them reacting to it.  And there’s just such a difference in that.  Instead of them reacting to an ad that you put out, they actually get to be a part of it and that’s the main difference.” (20:52)

“There’s some really neat stuff that’s actually happening on Clubhouse.  I don’t know that you’re going to be able to replicate that right now with Facebook or Twitter, but I know they’re going to try.  So I hope that Clubhouse has more of a social connectability.” (27:05)

What is Rogue Creators?

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.