Offline Attribution with Krystina Rubino

We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

What is Question Authority?

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.