WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:04.179 Victoria: if you want your target audience to remember the message the next day. 00:00:04.715 --> 00:00:05.474 Tell a story. 00:00:15.755 --> 00:00:18.555 voiceover: A key component of the modern world economy, the chemical 00:00:18.555 --> 00:00:22.095 industry delivers products and innovations to enhance everyday life. 00:00:22.615 --> 00:00:27.055 It is also an industry in transformation where chemical executives and workers 00:00:27.075 --> 00:00:30.695 are delivering growth and industry changing advancements while responding 00:00:30.695 --> 00:00:35.225 to pressures from investors, regulators, and public opinion, discover how 00:00:35.225 --> 00:00:39.075 leading companies are approaching these challenges here on the chemical show. 00:00:39.545 --> 00:00:42.884 Join Victoria Meyer, president of Progressio Global and 00:00:42.895 --> 00:00:44.315 host of the chemical show. 00:00:44.590 --> 00:00:48.790 As she speaks with executives across the industry and learns how they are leading 00:00:48.790 --> 00:00:54.369 their companies to grow, transform, and push industry boundaries on all frontiers. 00:00:54.710 --> 00:00:56.959 Here's your host, Victoria Meyer. 00:00:59.868 --> 00:01:01.358 Victoria: Hi, this is Victoria Meyer. 00:01:01.848 --> 00:01:05.158 Welcome back to The Chemical Show, where Chemicals Means Business. 00:01:05.788 --> 00:01:12.078 Today's episode is episode 161, and it's about powerful business 00:01:12.228 --> 00:01:16.298 storytelling and how you can use these five tactics to make your case. 00:01:16.808 --> 00:01:20.068 This is a refreshed episode from one that I had published. 00:01:20.488 --> 00:01:25.278 Earlier in 2023, and I thought it was really critical to bring these 00:01:25.298 --> 00:01:27.258 same points back to you today. 00:01:27.558 --> 00:01:31.468 As I'm publishing this, and as you're listening to this, it's a big couple of 00:01:31.468 --> 00:01:35.498 weeks for trade shows and conferences across the chemical industry. 00:01:35.778 --> 00:01:40.998 We've got NYSCC Suppliers Day, where I'll actually be on site this week. 00:01:41.268 --> 00:01:45.338 ACS American Coatings Show and NPE The Plastic Show. 00:01:45.948 --> 00:01:50.548 Each one of these conferences and trade shows is unique in that it's both a 00:01:50.548 --> 00:01:55.458 combination of speed dating, you know, Having these fast moving meetings with 00:01:55.838 --> 00:02:00.598 current and future business partners, as well as an opportunity for companies 00:02:00.608 --> 00:02:05.448 to be introducing new products, new innovations, and new solutions to their 00:02:05.448 --> 00:02:07.728 customers and their business partners. 00:02:08.648 --> 00:02:11.248 The challenge and the challenge with these shows, and again, 00:02:11.248 --> 00:02:15.348 which will have thousands of exhibitors is: How do you stand out? 00:02:15.838 --> 00:02:22.648 And how do you help your customers, current and future, understand you and 00:02:22.688 --> 00:02:27.298 understand your products and do it in a way that's compelling and do so in a way 00:02:27.298 --> 00:02:32.608 that when they get back to the office this week, next week, the following 00:02:32.608 --> 00:02:38.818 week, they'll remember what distinguishes you, your company, and the products or 00:02:38.838 --> 00:02:41.138 solutions that you are bringing to market. 00:02:41.983 --> 00:02:45.903 Ultimately so that they return your phone call; that they set up a meeting; 00:02:46.273 --> 00:02:51.363 that you develop a project together, which helps you place your products 00:02:51.363 --> 00:02:55.703 and services, do business together, make a formulation change, et cetera. 00:02:56.043 --> 00:02:58.353 All of the things that you're hoping will happen. 00:02:58.373 --> 00:03:01.813 Cause again, companies go into these conferences, spending thousands of 00:03:01.813 --> 00:03:07.093 dollars, just in setting up booths and spaces thousands of dollars, thousands 00:03:07.093 --> 00:03:09.283 of hours of their people's time. 00:03:09.633 --> 00:03:11.493 By the time you start adding it up, right? 00:03:11.493 --> 00:03:14.643 When you put all the, the people into it, that have done the preparation 00:03:14.643 --> 00:03:16.063 work and that are there on site. 00:03:16.393 --> 00:03:20.153 And you want to ensure that you're creating value. 00:03:20.593 --> 00:03:26.203 You want to ensure that the investment that you're making in time and 00:03:26.203 --> 00:03:28.773 resources and people is really critical. 00:03:28.833 --> 00:03:32.413 And to me, the biggest piece of this is around storytelling. 00:03:32.688 --> 00:03:34.588 And so I think I'm going to challenge you. 00:03:34.638 --> 00:03:37.808 I'm going to challenge myself to observe. 00:03:37.818 --> 00:03:41.388 What kind of storytelling do you see at these conferences? 00:03:41.758 --> 00:03:44.368 And the key with storytelling, and I'm going to get into this as 00:03:44.368 --> 00:03:46.338 we go further into this episode, 00:03:46.648 --> 00:03:50.358 it's really shifting from just the facts, right? 00:03:50.359 --> 00:03:50.723 Okay. 00:03:50.823 --> 00:03:56.403 Facts, figures, data, which are definitely important, but are also 00:03:56.433 --> 00:04:02.693 assumed to be available to storytelling, which captures your listeners. 00:04:03.083 --> 00:04:06.793 Captures your customers in your audience, helps them remember you 00:04:07.453 --> 00:04:09.863 and compels them to take action. 00:04:10.253 --> 00:04:13.773 And the solution to all of this is powerful business storytelling. 00:04:14.763 --> 00:04:18.383 As you listen along to today's episode, you're going to get five key action 00:04:18.383 --> 00:04:21.733 steps, as well as some examples and some other facts and figures. 00:04:21.733 --> 00:04:22.983 You're going to get the story. 00:04:23.263 --> 00:04:27.143 That is going to help you remember this and hopefully help you to implement this. 00:04:27.463 --> 00:04:29.293 Now, I do have a challenge for you. 00:04:29.653 --> 00:04:37.213 I would like to hear your best example of a story that either you 00:04:37.213 --> 00:04:41.773 used, somebody in business used and that really stood out for you. 00:04:41.773 --> 00:04:45.233 And it's the way in the use of storytelling to create that 00:04:45.233 --> 00:04:46.813 compelling value proposition. 00:04:47.058 --> 00:04:50.708 To really create the hook and the insight and the use of that as 00:04:50.708 --> 00:04:52.088 opposed to just facts and figures. 00:04:52.128 --> 00:04:57.458 In the show notes here today of this episode, there is a link to speak pipe. 00:04:57.688 --> 00:05:02.328 And what I want you to do is to hit the link from your mobile 00:05:02.328 --> 00:05:04.538 phone and then just record it. 00:05:04.778 --> 00:05:09.108 Give me one minute of a story that you heard and what made it stand out for you. 00:05:09.468 --> 00:05:11.998 And for those listeners that 00:05:12.618 --> 00:05:13.648 submit that story. 00:05:13.928 --> 00:05:14.748 I'm going to give you a chance. 00:05:14.748 --> 00:05:17.948 I'm actually going to probably put it on a future episode, one of the next episodes 00:05:18.268 --> 00:05:23.838 or publish it on the website so that we can share your insights on storytelling. 00:05:23.838 --> 00:05:25.378 Cause that's absolutely what I want to hear. 00:05:26.068 --> 00:05:32.178 Now onto today's episode, today's topic, the importance of 00:05:32.428 --> 00:05:34.888 excellent business storytelling. 00:05:36.348 --> 00:05:38.198 Storytelling in business is critical. 00:05:38.198 --> 00:05:39.918 It's not about fairy tales. 00:05:39.948 --> 00:05:46.338 It's not about making up It's really about controlling the narrative on your 00:05:46.348 --> 00:05:48.668 business or aspects of your business. 00:05:49.588 --> 00:05:50.608 We do it every day. 00:05:50.618 --> 00:05:54.498 I mean, I think humans in general are storytellers and if you look through 00:05:54.498 --> 00:05:58.278 history, a lot of our history is oral history and it's through passed 00:05:58.278 --> 00:06:01.908 on through storytelling and we do a lot of it in business, but it's 00:06:01.928 --> 00:06:08.508 not always as deliberately, it's not always as deliberately as we could. 00:06:08.783 --> 00:06:12.773 Or should I've talked about this before? 00:06:12.843 --> 00:06:18.493 It is really critical for companies and leaders to own the narrative. 00:06:19.193 --> 00:06:23.643 Um, and as I like to say, if you don't tell your story, someone else 00:06:23.643 --> 00:06:27.793 will, and they're going to tell it in their way, embellishing details 00:06:27.793 --> 00:06:29.633 that support their point of view. 00:06:29.943 --> 00:06:30.893 And not yours. 00:06:31.583 --> 00:06:33.203 So what stories are we talking about? 00:06:33.253 --> 00:06:35.583 These are stories about business performance. 00:06:35.593 --> 00:06:38.473 It's about your products and your company. 00:06:38.483 --> 00:06:40.703 It's about ESG and sustainability, right? 00:06:40.713 --> 00:06:45.593 There's a multitude of places that we can be telling stories and should be telling 00:06:45.593 --> 00:06:47.413 stories and really owning that narrative. 00:06:47.413 --> 00:06:54.013 So Um, on episode 106, I spoke with Kevin Itry of Grace Matthews about M& 00:06:54.013 --> 00:06:56.063 A for chemicals and material companies. 00:06:56.523 --> 00:07:01.273 And if you listen to that episode, you'll recall that Kevin talked 00:07:01.273 --> 00:07:06.003 about when a company is in a deal making process, let's just say 00:07:06.033 --> 00:07:07.463 potentially selling their business. 00:07:08.073 --> 00:07:14.743 It is Absolutely critical to articulate that business story in a compelling 00:07:14.743 --> 00:07:22.093 manner, where you are today, where your business is going, managing the story, the 00:07:22.093 --> 00:07:27.613 narrative, the optics, and really creating value in the eyes of the beholder, 00:07:27.893 --> 00:07:29.423 whether it be the buyer or the seller. 00:07:30.073 --> 00:07:30.413 Right. 00:07:31.413 --> 00:07:36.823 This is also supported by a recent Harvard business school study about 00:07:36.973 --> 00:07:39.213 economics, not about storytelling. 00:07:39.213 --> 00:07:40.483 This was about economics. 00:07:40.833 --> 00:07:44.023 What that study found is if you want your target audience to 00:07:44.023 --> 00:07:46.363 remember the message the next day. 00:07:46.898 --> 00:07:47.658 Tell a story. 00:07:47.858 --> 00:07:51.698 So Thomas Graber, who's a professor at Harvard business school, conducted this 00:07:51.708 --> 00:07:56.958 study entitled stories, statistics, and memory, and he found that people were 00:07:56.968 --> 00:08:02.908 more likely to recall information over a much longer period when it's wrapped in an 00:08:03.018 --> 00:08:05.558 anecdote as opposed to statistics, right? 00:08:05.558 --> 00:08:09.888 And I think across the industry, we are number lovers. 00:08:10.578 --> 00:08:13.968 Um, and it's easy to say, well, the numbers tell the story. 00:08:14.793 --> 00:08:16.793 I'm sorry, the numbers don't tell the story. 00:08:17.183 --> 00:08:22.003 The numbers tell us something and it relies on us as individuals and as 00:08:22.033 --> 00:08:28.983 leaders to wrap a story around it and make sure that when people are looking at 00:08:28.983 --> 00:08:33.823 the numbers, understanding the numbers, that we help them use using a story. 00:08:33.823 --> 00:08:35.743 We help them get to the answer. 00:08:36.173 --> 00:08:39.003 For simplicity, when we talk about business storytelling, I'm breaking 00:08:39.003 --> 00:08:40.513 this into two broad categories. 00:08:40.543 --> 00:08:43.613 One is the brand story and variations of it, right? 00:08:43.623 --> 00:08:46.593 Your company, your people, your products, and the value they create. 00:08:47.153 --> 00:08:49.483 There's a multitude of stories that need to be told around that. 00:08:49.993 --> 00:08:53.993 The second type of story that it's really critical to manage 00:08:53.993 --> 00:08:56.573 and own is the results story. 00:08:56.943 --> 00:08:58.253 Your business performance. 00:08:58.958 --> 00:09:02.518 Your business strategy and vision, the direction that you're going, 00:09:03.578 --> 00:09:08.018 heck stories around negotiations and how that needs to take place, right? 00:09:08.018 --> 00:09:11.568 There's again, when you think about the results story, there's multitude 00:09:11.568 --> 00:09:13.628 of places that stories need to be told. 00:09:15.298 --> 00:09:17.828 How do you tell a good story about your business though? 00:09:17.828 --> 00:09:18.128 Right? 00:09:18.128 --> 00:09:22.348 So when you think about that, what is critical in telling that story? 00:09:22.888 --> 00:09:25.988 So number one, the storytelling, when we think about business. 00:09:26.628 --> 00:09:31.818 It's really about interpreting the facts, storytelling, not just about 00:09:31.818 --> 00:09:34.818 business, but about life is about interpreting the facts, right? 00:09:35.098 --> 00:09:39.228 So you and I have both had the experience where you're telling a 00:09:39.228 --> 00:09:42.848 story and you're about an experience that you had with a friend and your 00:09:42.858 --> 00:09:44.818 friend is telling the same story. 00:09:45.233 --> 00:09:47.013 Completely differently, right? 00:09:47.413 --> 00:09:48.833 They experience differently. 00:09:48.833 --> 00:09:50.953 They narrate the story differently. 00:09:51.543 --> 00:09:53.953 Stories can be told in a multitude of ways. 00:09:54.463 --> 00:09:58.053 And that's really because storytelling in many ways is interpreting the facts. 00:09:58.053 --> 00:10:03.483 It's creating the emotional connection and helping cement that event, the 00:10:03.493 --> 00:10:06.463 facts, et cetera, in somebody's mind. 00:10:06.903 --> 00:10:10.963 When you're getting ready to tell a story and really deliberately thinking 00:10:10.973 --> 00:10:12.153 about the story that you're telling. 00:10:12.163 --> 00:10:15.253 There are a few things that a few pointers that I've got to 00:10:15.363 --> 00:10:16.603 help with business storytelling. 00:10:16.613 --> 00:10:18.453 Number one, start with the end in mind. 00:10:18.493 --> 00:10:22.253 We've heard the Stephen Covey Statement of start with the end in mind. 00:10:22.813 --> 00:10:23.353 This is true. 00:10:23.353 --> 00:10:26.643 Storytelling, what response are you trying to drive? 00:10:27.003 --> 00:10:32.313 Are you trying to gain support, understanding, anger, alignment, 00:10:32.323 --> 00:10:35.003 hope, belief, understanding. 00:10:35.003 --> 00:10:36.553 I'm bringing that understanding back again. 00:10:36.973 --> 00:10:39.753 What is it that you want your audience? 00:10:40.248 --> 00:10:43.568 Whether it's an audience of one or an audience of many to walk 00:10:43.568 --> 00:10:48.178 away with right choosing the right information and timeframe. 00:10:48.318 --> 00:10:53.088 We talk about this in the context of business reporting business storytelling 00:10:53.398 --> 00:10:57.888 my example with Kevin Yttre when a company is getting ready to sell its business. 00:10:58.293 --> 00:11:01.333 Telling the right story, picking the right information, picking 00:11:01.333 --> 00:11:05.523 the right timeframe as part of your setup for your story, right? 00:11:06.153 --> 00:11:08.183 Visual support, right? 00:11:08.223 --> 00:11:14.363 Visuals are so critical, whether it be a chart, whether it be an actual image, 00:11:14.363 --> 00:11:19.073 a picture paints a thousand words, or maybe it's a, I'm going to talk to you in 00:11:19.083 --> 00:11:24.133 just a moment about the use of props and storytelling and how powerful that can be. 00:11:24.603 --> 00:11:27.743 And then word choice, word choice matters. 00:11:27.753 --> 00:11:29.033 Having strong words. 00:11:29.573 --> 00:11:32.203 Having words that invoke the response. 00:11:32.913 --> 00:11:33.943 That you're hoping for. 00:11:34.573 --> 00:11:37.323 We all have instinctive responses to words. 00:11:37.603 --> 00:11:43.853 When you are crafting your business story, where choice matters, pick the right ones. 00:11:44.363 --> 00:11:49.733 And then really bringing that story in and making it personal. 00:11:49.963 --> 00:11:53.453 Whether it be a narrative around a situation, whether 00:11:53.543 --> 00:11:55.543 making it very specific, right? 00:11:55.553 --> 00:11:59.493 Bringing in a specific customer or an individual location, right? 00:11:59.823 --> 00:12:04.883 So I've had those experiences and you guys have to, where you can make your business 00:12:04.883 --> 00:12:11.283 case when you can talk about company X told me this, and that's critical, right? 00:12:11.283 --> 00:12:15.723 Making it personal and specific, making it relatable. 00:12:16.363 --> 00:12:20.213 Relatable to the individual relatable to the business relatable 00:12:20.213 --> 00:12:21.563 to the situation that you're in. 00:12:22.928 --> 00:12:25.168 Here's a storytelling example I want to share with you. 00:12:25.738 --> 00:12:30.098 Several years ago, an executive from CP Chem spoke at a conference in Houston 00:12:30.098 --> 00:12:34.658 that I was attending and the talk was really about growth, the investment 00:12:34.658 --> 00:12:35.578 that they were making in the U. 00:12:35.578 --> 00:12:35.728 S. 00:12:35.758 --> 00:12:36.408 Gulf Coast. 00:12:36.938 --> 00:12:42.168 And as it turned out, it was really about emphasizing the importance of plastics. 00:12:42.168 --> 00:12:45.188 And of course, CP Chem is a large polyethylene producer, and 00:12:45.188 --> 00:12:49.158 they're heavily investing and have invested and continue to invest 00:12:49.158 --> 00:12:50.718 in plastics and that value chain. 00:12:51.128 --> 00:12:54.348 But the importance of plastics in the role that sustainability plays in it. 00:12:54.548 --> 00:12:58.698 So imagine this, it's a business conference, several 00:12:58.698 --> 00:12:59.898 hundred people are there. 00:12:59.908 --> 00:13:02.728 This executive takes the stage and he's got a prop. 00:13:02.998 --> 00:13:05.118 That prop is a loaf of bread. 00:13:06.108 --> 00:13:08.328 I'm just going to tell you, I have never seen a loaf of 00:13:08.328 --> 00:13:09.728 bread on stage before, right? 00:13:09.788 --> 00:13:10.858 That was a new one to me. 00:13:11.568 --> 00:13:15.578 That loaf of bread was really relatable and he utilized that 00:13:15.578 --> 00:13:16.948 prop as part of the story. 00:13:17.058 --> 00:13:17.378 Right? 00:13:17.388 --> 00:13:21.878 So the, the story being, you know, bread and plastic packaging, very 00:13:21.878 --> 00:13:23.658 common, familiar to most of us. 00:13:23.658 --> 00:13:27.248 When you look at the store shelves, maybe what you have in your pantry and. 00:13:28.088 --> 00:13:34.848 A loaf of bread in a plastic bag lasts twice, 3 times, 4 times as long as a 00:13:34.848 --> 00:13:37.818 loaf of bread that maybe is just sitting on the counter or a loaf of bread. 00:13:37.818 --> 00:13:38.428 That's in paper. 00:13:38.458 --> 00:13:38.768 Right? 00:13:39.008 --> 00:13:41.898 Number 1, it's a great prop to it's really relatable. 00:13:41.938 --> 00:13:43.898 We all understand loaves of bread. 00:13:43.908 --> 00:13:47.118 We've had the experience that with it going bad with it getting hard 00:13:47.118 --> 00:13:51.678 and drying out, et cetera, and recognition that to that plastic bag. 00:13:52.258 --> 00:13:55.798 For that very simple loaf of bread made it last longer. 00:13:56.528 --> 00:14:00.508 Number two, really strong word choice, right? 00:14:00.558 --> 00:14:06.348 So this individual, he talked about the complex and sophisticated 00:14:06.348 --> 00:14:12.888 technology that went into that multi layer plastic bag for that, the 00:14:12.938 --> 00:14:14.448 for the bread loaf of bread, right? 00:14:14.678 --> 00:14:19.318 So very deliberate word choice, very strong word choice, right? 00:14:19.378 --> 00:14:26.868 Because plastic bags are actually really complex, carefully engineered products. 00:14:27.508 --> 00:14:29.898 Something that you didn't, wouldn't necessarily think of, right? 00:14:29.898 --> 00:14:32.878 We've all got plastic bags around our house being used in 00:14:32.908 --> 00:14:34.138 various ways, shapes, and forms. 00:14:34.858 --> 00:14:38.518 Very, but this, he used very deliberate word choice. 00:14:39.133 --> 00:14:44.103 To evoke the sense that, Hey, this is actually, while it may be 00:14:44.103 --> 00:14:46.183 cheap, it is really sophisticated. 00:14:46.283 --> 00:14:49.423 It is critically important and it's well thought out what the 00:14:49.423 --> 00:14:51.193 product is and how it's used. 00:14:51.193 --> 00:14:51.463 Right? 00:14:51.513 --> 00:14:54.603 So simple prop loaf of bread, very relatable, strong words. 00:14:55.523 --> 00:15:00.513 And then he brought in the numbers and part of the story was around how 00:15:00.513 --> 00:15:02.893 plastics help reduced food waste. 00:15:02.893 --> 00:15:03.233 So. 00:15:04.568 --> 00:15:08.238 The story of the loaf of bread, how much longer it lasts in plastic, right? 00:15:08.348 --> 00:15:13.438 Two to three weeks versus two to three days and food waste contributes 00:15:13.648 --> 00:15:17.698 to approximately 8 percent of all greenhouse gas emissions. 00:15:18.238 --> 00:15:22.328 And if food waste were a country, it would be the third 00:15:22.408 --> 00:15:24.418 largest greenhouse gas emitter. 00:15:27.068 --> 00:15:28.248 I'm ending that story there. 00:15:28.298 --> 00:15:29.338 That was powerful. 00:15:29.448 --> 00:15:36.388 It was supremely powerful, simple, relatable, strong word choice, bringing in 00:15:36.388 --> 00:15:42.188 facts and frankly bringing that narrative to bear in the way that it created 00:15:42.188 --> 00:15:43.598 and connected an emotional response. 00:15:43.788 --> 00:15:44.158 Okay. 00:15:44.448 --> 00:15:45.948 How relatable was it? 00:15:45.958 --> 00:15:47.568 Five years later, I still remember this. 00:15:47.758 --> 00:15:52.573 I also remember Going back to my office after this event and 00:15:52.573 --> 00:15:54.183 saying, is that really true? 00:15:54.223 --> 00:15:55.183 Let me look up the facts. 00:15:55.323 --> 00:15:55.723 Oh yeah. 00:15:55.743 --> 00:15:56.283 Sure enough. 00:15:56.893 --> 00:16:01.993 Food waste, if it were a country would be the third largest greenhouse gas emitter. 00:16:02.253 --> 00:16:05.563 I'm actually going to link something to it just so that you guys know as well. 00:16:05.923 --> 00:16:10.573 Compelling story, the power of business storytelling to build 00:16:10.573 --> 00:16:16.933 support, to create your narrative, to instill your point of view. 00:16:17.753 --> 00:16:24.793 And elicit some understanding, empathy, emotion in your business, your facts, 00:16:25.193 --> 00:16:27.553 your economics, your data, your story. 00:16:27.853 --> 00:16:29.843 So go out and tell a story today. 00:16:30.243 --> 00:16:34.503 Next time you're presenting information about boring facts or information, think 00:16:34.603 --> 00:16:39.113 about the story you can tell and how you're going to weave your narrative in a 00:16:39.113 --> 00:16:42.963 way that makes that emotional connection and brings support to your point of view. 00:16:42.963 --> 00:16:47.963 Remember, if you have a great example of business storytelling, I want 00:16:47.963 --> 00:16:53.583 to hear about it, head over to the show notes to the speak pipe link. 00:16:53.793 --> 00:16:54.603 And that'll be right there. 00:16:54.603 --> 00:16:55.193 It'll be obvious. 00:16:55.233 --> 00:17:00.873 You go from your mobile phone, hit that link and leave me a recording of your 00:17:00.933 --> 00:17:06.068 favorite business, storytelling example, and why it captivated you and what the 00:17:06.068 --> 00:17:07.788 hook was and what it made it stand out. 00:17:08.088 --> 00:17:11.928 And we will be sharing some of those stories in The Chemical Community. 00:17:11.928 --> 00:17:16.238 We may be sharing some of those stories on a future episode and would certainly 00:17:16.538 --> 00:17:19.858 I'll be enjoying and appreciating and sharing and listening to those stories. 00:17:20.933 --> 00:17:22.773 Thanks for joining us today on the chemical show. 00:17:22.833 --> 00:17:25.463 Keep listening, keep following, keep sharing, and we will 00:17:25.463 --> 00:17:27.173 talk to you again very soon. 00:17:32.238 --> 00:17:34.018 voiceover: We've come to the end of today's podcast. 00:17:34.428 --> 00:17:36.978 We hope you enjoyed your time with us and want to learn more. 00:17:37.387 --> 00:17:39.647 Simply visit TheChemicalShow. 00:17:39.657 --> 00:17:42.407 com for additional information and helpful resources. 00:17:43.097 --> 00:17:47.147 Join us again next time here on The Chemical Show with Victoria Meyer.