GTM Uncensored™

Are you chasing vanity metrics instead of building real revenue? In this episode of Bridge the Gap, we sit down with Zoe Hartsfield, Founder of The Little Ghost and one of the sharpest voices in executive branding, to break down the harsh truth about B2B content creation. We discuss the dangerous trap of "fake influencers," the difference between building an audience and building authority, and why you need to stop gatekeeping your best information. Key Highlights ✓ The danger of vanity...

Show Notes

Are you chasing vanity metrics instead of building real revenue?
In this episode of Bridge the Gap, we sit down with Zoe Hartsfield, Founder of The Little Ghost and one of the sharpest voices in executive branding, to break down the harsh truth about B2B content creation.
We discuss the dangerous trap of "fake influencers," the difference between building an audience and building authority, and why you need to stop gatekeeping your best information. 
Key Highlights
✓ The danger of vanity metrics and empty follower counts 
✓ Why your content impressions must translate directly to the pipeline 
✓ The Brand Identity Framework for modern B2B sellers
✓ The exact content ratios to build authority in your industry 
✓ How to stop pretending to be an expert and win with authenticity
If your LinkedIn strategy is getting likes but zero inbound leads, this episode will completely change how you approach your content.
Connect with Zoe - zoehartsfield
Sponsor Info: 
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Creators and Guests

Host
Adam Jay
Co-founder & Managing Partner of Revenue Reimagined
Host
Dale Zwizinski
Managing Partner & Co-Founder of Revenue Reimagined

What is GTM Uncensored™?

Most GTM content covers the same ground. GTM Uncensored finds the operators actually in the seat and digs into what's true in today's GTM, not what sounds good.

Every guest is currently building a company, leading a revenue team, or running a GTM function inside a real business. During the show, Adam and Dale push the envelope until the real story comes out.

The show goes where most content won't: The motions that determine whether a company stays in business, or goes under.

GTM Uncensored is built for B2B revenue leaders at $5M–$100M ARR who are accountable to a number and need a real-world playbook, not philosophy.

Every episode ends with a Monday Morning Move. One specific action you can take this week, and a series of Uncensored Questions where listeners get unfiltered answers from people who've actually been there.

What we cover: Pipeline & GTM motion, post-sale architecture, CS & retention, NRR/GRR mechanics, RevOps, AI in the revenue org, executive branding, and more.

Your hosts: Adam Jay and Dale Zwizinski are co-founders of Revenue Reimagined. They didn't build a consulting firm. They flipped the fractional CRO model because strategy without execution doesn't move the needle. The questions they ask on air are the same ones they're solving inside real companies right now.

GTM Uncensored is the GTM conversations nobody else is having.