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In this episode Tom Hammond and Neil Edwards dive into the intricacies of mobile game retention and monetization, using the popular game 'Royal Match' as a case study. They explore the psychological aspects of game design, focusing on how 'Royal Match' enhances player engagement and spending through clever level design, emotional connections, and strategic use of in-game events and challenges. The discussion highlights the importance of understanding player behavior and leveraging game mechanics to create a compelling and addictive gaming experience.
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What is Mastering Retention?
Welcome to the ultimate gaming breakdown with Tom Hammond and Neil Edwards! Tune in every week as we deconstruct today's top games and reveal the secrets behind their success.