Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-term goals rather than just working for the sake of work.
Karthik is the co-Founder of Ignition, the world’s first go-to-market platform that allows business to manage all stages of the product life cycle. Karthik has extensive experience building and launching products across consumer, enterprise, and data domains.
Links from the Show:
LinkedIn: Karthik Suresh
Books: Build, Fooled by Randomness, Black Swan
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What is Product by Design?
Interesting conversations about product management, user experience design, technology, and how we can create the best product experiences for users and our businesses.