Reaching patients with rare diseases takes more than broad reach; it takes precision, empathy, and smart data. In this episode, Kate Gattuso Duffy, Global Lead of Media Measurement, Optimization, and Web Analytics at Pfizer, joins healthcare marketing leader John Mangano to discuss how data-driven marketing can make a life-changing impact.
Kate shares how her team uses audience insights and analytics to connect with hard-to-reach populations, reduce waste, and design campaigns that truly serve patients. She and John dive into what it really means to “meet people where they are,” navigate bias in data, and balance rigor with curiosity in every campaign.
It’s a conversation about using data with purpose and how precision makes marketing more meaningful for patients.
What is Deep: The Health Marketing Podcast?
Deep: The Health Marketing Podcast explores how marketing improves patient health, through conversations with the people making it happen. Healthcare marketing leader John Mangano talks candidly with experts in pharma, advertising, and tech, diving into the strategies, innovations, and insights driving the industry's future.