{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Why attention became a dirty word in marketing\r",
      "startTime": 0,
      "endTime": 255.21
    },
    {
      "title": "– Personal update: hip surgery, burnout, and getting back in rhythm\r",
      "startTime": 255.21,
      "endTime": 375.21
    },
    {
      "title": "– The LinkedIn algorithm isn’t broken. Your content probably is\r",
      "startTime": 375.21,
      "endTime": 445.21
    },
    {
      "title": "– The big idea: attention is the real game in marketing\r",
      "startTime": 445.21,
      "endTime": 525.21
    },
    {
      "title": "– Lessons from Savannah Bananas and stealing ideas outside B2B\r",
      "startTime": 525.21,
      "endTime": 665.21
    },
    {
      "title": "– How Drift won by sucking the oxygen out of the market\r",
      "startTime": 665.21,
      "endTime": 805.21
    },
    {
      "title": "– Scrappy attention plays: billboards, protests, and founder brand\r",
      "startTime": 805.21,
      "endTime": 975.21
    },
    {
      "title": "– Why brand comes before product messaging\r",
      "startTime": 975.21,
      "endTime": 1235.88
    },
    {
      "title": "– Listener Qs: playbooks, AI slop, and building real leverage\r",
      "startTime": 1235.88,
      "endTime": 1700.88
    },
    {
      "title": "– Final takeaway: stop being boring, earn attention first",
      "startTime": 1700.88,
      "endTime": 2278.24
    }
  ]
}