CreativeOps Podcast

Guest Information
  • Name: Jarrod Gingras
  • Title: Managing Director & Analyst
  • Organization: Real Story Group
  • Expertise:
    • Marketing and workplace technology evaluation
    • Aligning technology with strategic goals
    • Digital content and customer data platforms

Episode Summary

In this episode, Jarrod Gingras shares his expertise on navigating the seismic shifts AI brings to creative operations and tech stacks. He breaks down how AI demands clean data, aligned content, and strategic decisions, and explains why refactoring your tech stack might be essential for staying competitive. This conversation is packed with actionable insights for leaders and teams navigating this critical inflection point in creative operations.


Key Takeaways
  • Refactoring vs. Staying the Course:
    • AI has introduced foundational changes to creative operations, making tech stack alignment essential.
  • Content, Data, and Decisions:
    • These three elements form the backbone of successful AI adoption. Clean data and aligned content are non-negotiable.
  • Human in the Loop:
    • AI workflows require human oversight to ensure meaningful and relevant outcomes.
  • Breaking Down Silos:
    • Collaboration between content and data teams is critical for creating impactful AI-driven solutions.
  • Future-Proofing Your Tech Stack:
    • Assess your systems for scalability, data fluidity, and integration with AI tools.
  • Personalization at Scale:
    • AI enables always-on workflows but requires a foundational shift in how content and data are managed.
  • Actionable Frameworks:
    • Jarrod outlines practical steps for leaders to assess and update their tech stacks strategically.
  • The Existential Question:
    • To refactor or not to refactor? The answer depends on your current system’s readiness for AI integration.

What is CreativeOps Podcast?

The Creative Ops Podcast, hosted by a respected leader in the industry since 2014, Nish Patel, explores the ever-changing world of creative operations. Each week, immerse yourself in candid, enlightening, and curiosity-driven conversations with creative operations leaders as they share stories of challenges, solutions, and insights on both prevailing and emerging topics.

Central to these conversations are the foundational pillars of Creative Ops: People, Process, and Tech and the disruption and opportunity of AI (artificial intelligence) on individuals, organizations and the entire industry.

Whether you're tuning in for an insightful interview with an industry leader or Nish's conversation-provoking perspective on key issues, the CreativeOps Podcast is the essential water cooler for the creative ops community.

Listen in to navigate your challenges differently, ask the questions that allow you to discover new possibilities and equip yourself with invaluable insights to unleash your potential and flourish in the dynamic world of creative operations.