{"version":"1.0.0","segments":[{"speaker":"Morgan Franklin","startTime":2.22,"endTime":5.1,"body":"Welcome to the"},{"speaker":"Morgan Franklin","startTime":2.22,"endTime":5.1,"body":"Aspiring Stylists Podcast with"},{"speaker":"Morgan Franklin","startTime":5.1,"endTime":9.39,"body":"Tracey Franklin. Where to begin,"},{"speaker":"Morgan Franklin","startTime":5.1,"endTime":9.39,"body":"grow and aspire to become the"},{"speaker":"Morgan Franklin","startTime":9.39,"endTime":12.96,"body":"best stylist you can be. Whether"},{"speaker":"Morgan Franklin","startTime":9.39,"endTime":12.96,"body":"you're thinking about becoming a"},{"speaker":"Morgan Franklin","startTime":12.96,"endTime":17.01,"body":"stylist opening a salon, or"},{"speaker":"Morgan Franklin","startTime":12.96,"endTime":17.01,"body":"developing your skills as an"},{"speaker":"Morgan Franklin","startTime":17.01,"endTime":20.46,"body":"experienced stylist the next"},{"speaker":"Morgan Franklin","startTime":17.01,"endTime":20.46,"body":"step of your beauty career"},{"speaker":"Morgan Franklin","startTime":20.49,"endTime":23.73,"body":"starts here. Each week we'll"},{"speaker":"Morgan Franklin","startTime":20.49,"endTime":23.73,"body":"discuss strategic ways to"},{"speaker":"Morgan Franklin","startTime":23.73,"endTime":28.56,"body":"design, plan and execute on"},{"speaker":"Morgan Franklin","startTime":23.73,"endTime":28.56,"body":"becoming a stylist that excels"},{"speaker":"Morgan Franklin","startTime":28.56,"endTime":32.52,"body":"behind the chair and above the"},{"speaker":"Morgan Franklin","startTime":28.56,"endTime":32.52,"body":"bottom line. Here's your host,"},{"speaker":"Morgan Franklin","startTime":32.7,"endTime":33.96,"body":"Tracey Franklin."},{"speaker":"Tracey Franklin","startTime":34.53,"endTime":37.38,"body":"Today I want to"},{"speaker":"Tracey Franklin","startTime":34.53,"endTime":37.38,"body":"talk about how the changing"},{"speaker":"Tracey Franklin","startTime":37.38,"endTime":41.73,"body":"stylists preferences and the"},{"speaker":"Tracey Franklin","startTime":37.38,"endTime":41.73,"body":"industry trends are shifting"},{"speaker":"Tracey Franklin","startTime":41.73,"endTime":46.47,"body":"more towards booth rental, we"},{"speaker":"Tracey Franklin","startTime":41.73,"endTime":46.47,"body":"can no longer deny it. Salon"},{"speaker":"Tracey Franklin","startTime":46.47,"endTime":51.33,"body":"suites and independent stylists"},{"speaker":"Tracey Franklin","startTime":46.47,"endTime":51.33,"body":"models are in high demand. I've"},{"speaker":"Tracey Franklin","startTime":51.33,"endTime":56.04,"body":"personally noticed this shift"},{"speaker":"Tracey Franklin","startTime":51.33,"endTime":56.04,"body":"myself, the desire for style"},{"speaker":"Tracey Franklin","startTime":56.04,"endTime":59.7,"body":"independence, it's always been"},{"speaker":"Tracey Franklin","startTime":56.04,"endTime":59.7,"body":"there, but it's definitely grown"},{"speaker":"Tracey Franklin","startTime":59.7,"endTime":64.35,"body":"and it continues to grow now at"},{"speaker":"Tracey Franklin","startTime":59.7,"endTime":64.35,"body":"a rapid rate. I hate to be the"},{"speaker":"Tracey Franklin","startTime":64.35,"endTime":68.58,"body":"person that brings up COVID. But"},{"speaker":"Tracey Franklin","startTime":64.35,"endTime":68.58,"body":"I've noticed the biggest shift"},{"speaker":"Tracey Franklin","startTime":68.58,"endTime":74.25,"body":"in this post COVID generation of"},{"speaker":"Tracey Franklin","startTime":68.58,"endTime":74.25,"body":"stylists COVID forced us to"},{"speaker":"Tracey Franklin","startTime":74.25,"endTime":78.96,"body":"figure things out for ourselves."},{"speaker":"Tracey Franklin","startTime":74.25,"endTime":78.96,"body":"So many of us stylists were out"},{"speaker":"Tracey Franklin","startTime":78.96,"endTime":85.44,"body":"of the salon for 246 months, we"},{"speaker":"Tracey Franklin","startTime":78.96,"endTime":85.44,"body":"had to figure things out without"},{"speaker":"Tracey Franklin","startTime":85.44,"endTime":90.63,"body":"the guidance of leadership and"},{"speaker":"Tracey Franklin","startTime":85.44,"endTime":90.63,"body":"salon owners. And we did it as a"},{"speaker":"Tracey Franklin","startTime":90.63,"endTime":95.64,"body":"stylist. We did it and it's made"},{"speaker":"Tracey Franklin","startTime":90.63,"endTime":95.64,"body":"everyone more independent. I"},{"speaker":"Tracey Franklin","startTime":95.64,"endTime":98.64,"body":"want to talk about the main"},{"speaker":"Tracey Franklin","startTime":95.64,"endTime":98.64,"body":"differences between commission"},{"speaker":"Tracey Franklin","startTime":98.64,"endTime":102.21,"body":"based and booth rent salons."},{"speaker":"Tracey Franklin","startTime":98.64,"endTime":102.21,"body":"Now, if you've never been a"},{"speaker":"Tracey Franklin","startTime":102.21,"endTime":104.64,"body":"salon owner, you don't"},{"speaker":"Tracey Franklin","startTime":102.21,"endTime":104.64,"body":"understand the numbers. I mean,"},{"speaker":"Tracey Franklin","startTime":104.64,"endTime":108.45,"body":"why would you as a commission"},{"speaker":"Tracey Franklin","startTime":104.64,"endTime":108.45,"body":"paid employee, the owner of the"},{"speaker":"Tracey Franklin","startTime":108.45,"endTime":112.89,"body":"salon is paying you anywhere"},{"speaker":"Tracey Franklin","startTime":108.45,"endTime":112.89,"body":"from 40 to 50% of the services"},{"speaker":"Tracey Franklin","startTime":112.89,"endTime":116.79,"body":"you perform. And for that"},{"speaker":"Tracey Franklin","startTime":112.89,"endTime":116.79,"body":"exchange, everything will be"},{"speaker":"Tracey Franklin","startTime":116.79,"endTime":120.03,"body":"taken care of for you. They're"},{"speaker":"Tracey Franklin","startTime":116.79,"endTime":120.03,"body":"going to put clients in your"},{"speaker":"Tracey Franklin","startTime":120.03,"endTime":122.67,"body":"chair, they're going to make"},{"speaker":"Tracey Franklin","startTime":120.03,"endTime":122.67,"body":"sure you have the products you"},{"speaker":"Tracey Franklin","startTime":122.67,"endTime":125.13,"body":"need, they're going to have"},{"speaker":"Tracey Franklin","startTime":122.67,"endTime":125.13,"body":"someone taking care of the"},{"speaker":"Tracey Franklin","startTime":125.13,"endTime":129.03,"body":"business end of all the"},{"speaker":"Tracey Franklin","startTime":125.13,"endTime":129.03,"body":"transactions. And if that salon"},{"speaker":"Tracey Franklin","startTime":129.03,"endTime":131.79,"body":"owner is good at what they do,"},{"speaker":"Tracey Franklin","startTime":129.03,"endTime":131.79,"body":"they're also going to offer you"},{"speaker":"Tracey Franklin","startTime":131.79,"endTime":134.85,"body":"continued education"},{"speaker":"Tracey Franklin","startTime":131.79,"endTime":134.85,"body":"opportunities and help you track"},{"speaker":"Tracey Franklin","startTime":134.85,"endTime":139.17,"body":"your numbers and set your goals,"},{"speaker":"Tracey Franklin","startTime":134.85,"endTime":139.17,"body":"they're going to be a huge"},{"speaker":"Tracey Franklin","startTime":139.17,"endTime":143.37,"body":"cheerleader for you and support"},{"speaker":"Tracey Franklin","startTime":139.17,"endTime":143.37,"body":"system. If you're an independent"},{"speaker":"Tracey Franklin","startTime":143.37,"endTime":147.24,"body":"stylist, you either rent a suite"},{"speaker":"Tracey Franklin","startTime":143.37,"endTime":147.24,"body":"of your own or you rent a chair"},{"speaker":"Tracey Franklin","startTime":147.24,"endTime":151.68,"body":"in a salon, you're gonna collect"},{"speaker":"Tracey Franklin","startTime":147.24,"endTime":151.68,"body":"100% of your earnings. And"},{"speaker":"Tracey Franklin","startTime":151.68,"endTime":156.81,"body":"you're also responsible for 100%"},{"speaker":"Tracey Franklin","startTime":151.68,"endTime":156.81,"body":"of your success. I think social"},{"speaker":"Tracey Franklin","startTime":156.81,"endTime":160.71,"body":"media changes everything. And"},{"speaker":"Tracey Franklin","startTime":156.81,"endTime":160.71,"body":"you see what you want to see"},{"speaker":"Tracey Franklin","startTime":160.71,"endTime":164.01,"body":"when you're looking. I think"},{"speaker":"Tracey Franklin","startTime":160.71,"endTime":164.01,"body":"social media has definitely"},{"speaker":"Tracey Franklin","startTime":164.01,"endTime":168.06,"body":"brought more light to both"},{"speaker":"Tracey Franklin","startTime":164.01,"endTime":168.06,"body":"models, not just focusing on"},{"speaker":"Tracey Franklin","startTime":168.06,"endTime":171.03,"body":"commission based salons or"},{"speaker":"Tracey Franklin","startTime":168.06,"endTime":171.03,"body":"independent models, you're"},{"speaker":"Tracey Franklin","startTime":171.03,"endTime":175.83,"body":"really seeing a lot of both now,"},{"speaker":"Tracey Franklin","startTime":171.03,"endTime":175.83,"body":"there are very few stylists out"},{"speaker":"Tracey Franklin","startTime":175.83,"endTime":178.38,"body":"there that aren't marketing"},{"speaker":"Tracey Franklin","startTime":175.83,"endTime":178.38,"body":"their self on social media. And"},{"speaker":"Tracey Franklin","startTime":178.38,"endTime":181.65,"body":"that's good, we need to be doing"},{"speaker":"Tracey Franklin","startTime":178.38,"endTime":181.65,"body":"that. With the rise of"},{"speaker":"Tracey Franklin","startTime":181.65,"endTime":186.09,"body":"independent stylist and the rise"},{"speaker":"Tracey Franklin","startTime":181.65,"endTime":186.09,"body":"of Instagram, where it was"},{"speaker":"Tracey Franklin","startTime":186.12,"endTime":190.26,"body":"mostly big salons in the past"},{"speaker":"Tracey Franklin","startTime":186.12,"endTime":190.26,"body":"and the feed you were seeing now"},{"speaker":"Tracey Franklin","startTime":190.26,"endTime":193.14,"body":"there are so many more"},{"speaker":"Tracey Franklin","startTime":190.26,"endTime":193.14,"body":"independent stylist and they're"},{"speaker":"Tracey Franklin","startTime":193.14,"endTime":198.36,"body":"showing up as well. I completely"},{"speaker":"Tracey Franklin","startTime":193.14,"endTime":198.36,"body":"understand the allure of being"},{"speaker":"Tracey Franklin","startTime":198.36,"endTime":202.56,"body":"your own boss. I mean, out of my"},{"speaker":"Tracey Franklin","startTime":198.36,"endTime":202.56,"body":"23 year career in the industry."},{"speaker":"Tracey Franklin","startTime":202.56,"endTime":206.58,"body":"So far, I've been the boss for"},{"speaker":"Tracey Franklin","startTime":202.56,"endTime":206.58,"body":"21 and a half of that I get it."},{"speaker":"Tracey Franklin","startTime":206.97,"endTime":210.84,"body":"But being the boss is hard."},{"speaker":"Tracey Franklin","startTime":206.97,"endTime":210.84,"body":"Whether you're a team of one or"},{"speaker":"Tracey Franklin","startTime":210.84,"endTime":216.06,"body":"a team of 12, you have to be so"},{"speaker":"Tracey Franklin","startTime":210.84,"endTime":216.06,"body":"dedicated to the success of this"},{"speaker":"Tracey Franklin","startTime":216.06,"endTime":220.17,"body":"team. If you're highly"},{"speaker":"Tracey Franklin","startTime":216.06,"endTime":220.17,"body":"motivated, super fierce, you're"},{"speaker":"Tracey Franklin","startTime":220.17,"endTime":223.56,"body":"a go getter, you're a good"},{"speaker":"Tracey Franklin","startTime":220.17,"endTime":223.56,"body":"business person, then you're"},{"speaker":"Tracey Franklin","startTime":223.56,"endTime":227.19,"body":"probably going to be alright. If"},{"speaker":"Tracey Franklin","startTime":223.56,"endTime":227.19,"body":"you're confused, and you don't"},{"speaker":"Tracey Franklin","startTime":227.19,"endTime":230.46,"body":"know how the system works, or"},{"speaker":"Tracey Franklin","startTime":227.19,"endTime":230.46,"body":"you're just out there hoping it"},{"speaker":"Tracey Franklin","startTime":230.46,"endTime":234.45,"body":"all works out. I wish you luck."},{"speaker":"Tracey Franklin","startTime":230.46,"endTime":234.45,"body":"So what are stylists even"},{"speaker":"Tracey Franklin","startTime":234.45,"endTime":237.45,"body":"looking for? What are they"},{"speaker":"Tracey Franklin","startTime":234.45,"endTime":237.45,"body":"looking for in their work"},{"speaker":"Tracey Franklin","startTime":237.45,"endTime":241.08,"body":"environment today that they"},{"speaker":"Tracey Franklin","startTime":237.45,"endTime":241.08,"body":"weren't looking for in the past?"},{"speaker":"Tracey Franklin","startTime":241.44,"endTime":246.12,"body":"It's simple freedom. They want"},{"speaker":"Tracey Franklin","startTime":241.44,"endTime":246.12,"body":"the freedom to work when they"},{"speaker":"Tracey Franklin","startTime":246.12,"endTime":248.88,"body":"want to work. They want the"},{"speaker":"Tracey Franklin","startTime":246.12,"endTime":248.88,"body":"freedom to wear what they want"},{"speaker":"Tracey Franklin","startTime":248.88,"endTime":252.66,"body":"to wear. They also want the"},{"speaker":"Tracey Franklin","startTime":248.88,"endTime":252.66,"body":"freedom to align their self with"},{"speaker":"Tracey Franklin","startTime":252.66,"endTime":256.62,"body":"the brands that they believe in."},{"speaker":"Tracey Franklin","startTime":252.66,"endTime":256.62,"body":"I feel like in the past stylists"},{"speaker":"Tracey Franklin","startTime":256.62,"endTime":259.62,"body":"were kind of willing to exchange"},{"speaker":"Tracey Franklin","startTime":256.62,"endTime":259.62,"body":"this freedom to be part of"},{"speaker":"Tracey Franklin","startTime":259.62,"endTime":264.84,"body":"something bigger to have a"},{"speaker":"Tracey Franklin","startTime":259.62,"endTime":264.84,"body":"safety net a strong start. You"},{"speaker":"Tracey Franklin","startTime":264.84,"endTime":268.11,"body":"know, that's what commission"},{"speaker":"Tracey Franklin","startTime":264.84,"endTime":268.11,"body":"salons offer. But now more and"},{"speaker":"Tracey Franklin","startTime":268.11,"endTime":271.74,"body":"more stylists are taking this"},{"speaker":"Tracey Franklin","startTime":268.11,"endTime":271.74,"body":"leap into independence right out"},{"speaker":"Tracey Franklin","startTime":271.74,"endTime":275.04,"body":"of the gate. One day, they're a"},{"speaker":"Tracey Franklin","startTime":271.74,"endTime":275.04,"body":"student in beauty school and the"},{"speaker":"Tracey Franklin","startTime":275.04,"endTime":277.98,"body":"next day, they're a small"},{"speaker":"Tracey Franklin","startTime":275.04,"endTime":277.98,"body":"business owner, this can all"},{"speaker":"Tracey Franklin","startTime":277.98,"endTime":282.06,"body":"feel very overwhelming. In the"},{"speaker":"Tracey Franklin","startTime":277.98,"endTime":282.06,"body":"beginning, it's unlikely that"},{"speaker":"Tracey Franklin","startTime":282.06,"endTime":285.93,"body":"you have a clientele. You have"},{"speaker":"Tracey Franklin","startTime":282.06,"endTime":285.93,"body":"some friends and some family"},{"speaker":"Tracey Franklin","startTime":285.93,"endTime":289.35,"body":"members and there may be a few"},{"speaker":"Tracey Franklin","startTime":285.93,"endTime":289.35,"body":"clients that you recruited at"},{"speaker":"Tracey Franklin","startTime":289.35,"endTime":292.71,"body":"school but you do not have a"},{"speaker":"Tracey Franklin","startTime":289.35,"endTime":292.71,"body":"full book, okay? You just don't."},{"speaker":"Tracey Franklin","startTime":292.92,"endTime":296.73,"body":"And whatever you have. If you"},{"speaker":"Tracey Franklin","startTime":292.92,"endTime":296.73,"body":"think it's enough, I promise you"},{"speaker":"Tracey Franklin","startTime":296.73,"endTime":299.76,"body":"you're going to need more. Well,"},{"speaker":"Tracey Franklin","startTime":296.73,"endTime":299.76,"body":"maybe you've been at this a"},{"speaker":"Tracey Franklin","startTime":299.76,"endTime":303.51,"body":"while When you've been"},{"speaker":"Tracey Franklin","startTime":299.76,"endTime":303.51,"body":"considering going independent, I"},{"speaker":"Tracey Franklin","startTime":303.51,"endTime":308.34,"body":"encourage you to take a good"},{"speaker":"Tracey Franklin","startTime":303.51,"endTime":308.34,"body":"look at your clientele. Find out"},{"speaker":"Tracey Franklin","startTime":308.34,"endTime":312.03,"body":"how did they end up in your"},{"speaker":"Tracey Franklin","startTime":308.34,"endTime":312.03,"body":"chair? Did the salon recruit"},{"speaker":"Tracey Franklin","startTime":312.03,"endTime":316.23,"body":"them? Or did you? That's"},{"speaker":"Tracey Franklin","startTime":312.03,"endTime":316.23,"body":"important to know, if the salon"},{"speaker":"Tracey Franklin","startTime":316.23,"endTime":320.1,"body":"has put most of the clients in"},{"speaker":"Tracey Franklin","startTime":316.23,"endTime":320.1,"body":"your chair, the chances that"},{"speaker":"Tracey Franklin","startTime":320.1,"endTime":325.05,"body":"they stay at that salon are"},{"speaker":"Tracey Franklin","startTime":320.1,"endTime":325.05,"body":"good. Do they absolutely love"},{"speaker":"Tracey Franklin","startTime":325.05,"endTime":329.43,"body":"the salon space or the brand of"},{"speaker":"Tracey Franklin","startTime":325.05,"endTime":329.43,"body":"products that the salon carries?"},{"speaker":"Tracey Franklin","startTime":329.58,"endTime":332.94,"body":"I can speak to this we've had"},{"speaker":"Tracey Franklin","startTime":329.58,"endTime":332.94,"body":"many stylists leave through the"},{"speaker":"Tracey Franklin","startTime":332.94,"endTime":336.87,"body":"years as they do. People that"},{"speaker":"Tracey Franklin","startTime":332.94,"endTime":336.87,"body":"are dedicated to the way we do"},{"speaker":"Tracey Franklin","startTime":336.87,"endTime":341.25,"body":"things and the Aveda brand"},{"speaker":"Tracey Franklin","startTime":336.87,"endTime":341.25,"body":"typically stay with the salon. I"},{"speaker":"Tracey Franklin","startTime":341.25,"endTime":345.09,"body":"think stylists are surprised by"},{"speaker":"Tracey Franklin","startTime":341.25,"endTime":345.09,"body":"that, I asked you to consider"},{"speaker":"Tracey Franklin","startTime":345.09,"endTime":348.6,"body":"all of these questions, because"},{"speaker":"Tracey Franklin","startTime":345.09,"endTime":348.6,"body":"they're big indicators of"},{"speaker":"Tracey Franklin","startTime":348.6,"endTime":352.68,"body":"whether or not a client will"},{"speaker":"Tracey Franklin","startTime":348.6,"endTime":352.68,"body":"follow you or stay at the salon,"},{"speaker":"Tracey Franklin","startTime":352.86,"endTime":356.13,"body":"you're going to need to know"},{"speaker":"Tracey Franklin","startTime":352.86,"endTime":356.13,"body":"approximately how many of these"},{"speaker":"Tracey Franklin","startTime":356.13,"endTime":359.97,"body":"clients would follow you if you"},{"speaker":"Tracey Franklin","startTime":356.13,"endTime":359.97,"body":"decided to leave. If you've"},{"speaker":"Tracey Franklin","startTime":359.97,"endTime":362.52,"body":"spent very little time"},{"speaker":"Tracey Franklin","startTime":359.97,"endTime":362.52,"body":"recruiting your own clients,"},{"speaker":"Tracey Franklin","startTime":362.52,"endTime":366.84,"body":"you're going to need to consider"},{"speaker":"Tracey Franklin","startTime":362.52,"endTime":366.84,"body":"ramping this up big time. It"},{"speaker":"Tracey Franklin","startTime":366.84,"endTime":369.96,"body":"won't be hard, it won't be hard"},{"speaker":"Tracey Franklin","startTime":366.84,"endTime":369.96,"body":"to go through your book and"},{"speaker":"Tracey Franklin","startTime":369.96,"endTime":373.53,"body":"analyze and see how many of"},{"speaker":"Tracey Franklin","startTime":369.96,"endTime":373.53,"body":"these clients you recruited for"},{"speaker":"Tracey Franklin","startTime":373.53,"endTime":378.18,"body":"yourself and how many the salon"},{"speaker":"Tracey Franklin","startTime":373.53,"endTime":378.18,"body":"put in your chair. There are a"},{"speaker":"Tracey Franklin","startTime":378.18,"endTime":381.57,"body":"lot of considerations that are"},{"speaker":"Tracey Franklin","startTime":378.18,"endTime":381.57,"body":"going to influence a stylist"},{"speaker":"Tracey Franklin","startTime":381.57,"endTime":386.19,"body":"decision to maybe move away from"},{"speaker":"Tracey Franklin","startTime":381.57,"endTime":386.19,"body":"a commission based salon. If"},{"speaker":"Tracey Franklin","startTime":386.19,"endTime":389.13,"body":"you're a money motivated"},{"speaker":"Tracey Franklin","startTime":386.19,"endTime":389.13,"body":"stylist, then you're probably"},{"speaker":"Tracey Franklin","startTime":389.13,"endTime":392.49,"body":"looking at that split and you're"},{"speaker":"Tracey Franklin","startTime":389.13,"endTime":392.49,"body":"thinking I can do better than"},{"speaker":"Tracey Franklin","startTime":392.49,"endTime":396.33,"body":"that. Maybe you can. But I do"},{"speaker":"Tracey Franklin","startTime":392.49,"endTime":396.33,"body":"think the numbers will surprise"},{"speaker":"Tracey Franklin","startTime":396.33,"endTime":400.14,"body":"you. If you're running your"},{"speaker":"Tracey Franklin","startTime":396.33,"endTime":400.14,"body":"chair, like a small business,"},{"speaker":"Tracey Franklin","startTime":400.17,"endTime":404.07,"body":"doing all the things, tracking"},{"speaker":"Tracey Franklin","startTime":400.17,"endTime":404.07,"body":"your numbers tracking your"},{"speaker":"Tracey Franklin","startTime":404.07,"endTime":409.8,"body":"expenses, then you're probably"},{"speaker":"Tracey Franklin","startTime":404.07,"endTime":409.8,"body":"going to find very slim margins,"},{"speaker":"Tracey Franklin","startTime":410.4,"endTime":415.2,"body":"you could potentially earn seven"},{"speaker":"Tracey Franklin","startTime":410.4,"endTime":415.2,"body":"to 12% more as an independent"},{"speaker":"Tracey Franklin","startTime":415.2,"endTime":419.61,"body":"stylist working the same exact"},{"speaker":"Tracey Franklin","startTime":415.2,"endTime":419.61,"body":"book. Does that number surprise"},{"speaker":"Tracey Franklin","startTime":419.61,"endTime":423.57,"body":"you? It did me? Now you're going"},{"speaker":"Tracey Franklin","startTime":419.61,"endTime":423.57,"body":"to need to ask yourself, if"},{"speaker":"Tracey Franklin","startTime":423.57,"endTime":428.61,"body":"seven to 12% more is worth all"},{"speaker":"Tracey Franklin","startTime":423.57,"endTime":428.61,"body":"the extra work that you're going"},{"speaker":"Tracey Franklin","startTime":428.61,"endTime":431.97,"body":"to have to put in to earn it. So"},{"speaker":"Tracey Franklin","startTime":428.61,"endTime":431.97,"body":"if you're thinking about going"},{"speaker":"Tracey Franklin","startTime":431.97,"endTime":434.7,"body":"independent, you're probably"},{"speaker":"Tracey Franklin","startTime":431.97,"endTime":434.7,"body":"wondering, what are these"},{"speaker":"Tracey Franklin","startTime":434.7,"endTime":437.52,"body":"initial costs, what's this going"},{"speaker":"Tracey Franklin","startTime":434.7,"endTime":437.52,"body":"to cost me? Well, it's going to"},{"speaker":"Tracey Franklin","startTime":437.52,"endTime":440.49,"body":"vary, and it's going to vary"},{"speaker":"Tracey Franklin","startTime":437.52,"endTime":440.49,"body":"depending on the space, you're"},{"speaker":"Tracey Franklin","startTime":440.49,"endTime":444.42,"body":"going to rent. If you're going"},{"speaker":"Tracey Franklin","startTime":440.49,"endTime":444.42,"body":"into a suite where your salon"},{"speaker":"Tracey Franklin","startTime":444.42,"endTime":447.6,"body":"chair, your station and your"},{"speaker":"Tracey Franklin","startTime":444.42,"endTime":447.6,"body":"shampoo bowl are included,"},{"speaker":"Tracey Franklin","startTime":447.72,"endTime":450.66,"body":"you're gonna save a lot of"},{"speaker":"Tracey Franklin","startTime":447.72,"endTime":450.66,"body":"money. Now, these items are"},{"speaker":"Tracey Franklin","startTime":450.66,"endTime":453.87,"body":"expensive. And if you're just"},{"speaker":"Tracey Franklin","startTime":450.66,"endTime":453.87,"body":"going to be renting a room,"},{"speaker":"Tracey Franklin","startTime":453.87,"endTime":457.53,"body":"you're going to be responsible"},{"speaker":"Tracey Franklin","startTime":453.87,"endTime":457.53,"body":"for this equipment, plus any"},{"speaker":"Tracey Franklin","startTime":457.53,"endTime":461.07,"body":"plumbing and electrical"},{"speaker":"Tracey Franklin","startTime":457.53,"endTime":461.07,"body":"expenses. But perhaps maybe"},{"speaker":"Tracey Franklin","startTime":461.07,"endTime":463.65,"body":"you're going into a fully"},{"speaker":"Tracey Franklin","startTime":461.07,"endTime":463.65,"body":"functioning salon and you're"},{"speaker":"Tracey Franklin","startTime":463.65,"endTime":467.43,"body":"just renting a chair there, then"},{"speaker":"Tracey Franklin","startTime":463.65,"endTime":467.43,"body":"all the above will be included"},{"speaker":"Tracey Franklin","startTime":467.43,"endTime":470.58,"body":"in this model as well. Either"},{"speaker":"Tracey Franklin","startTime":467.43,"endTime":470.58,"body":"way, you will still be"},{"speaker":"Tracey Franklin","startTime":470.58,"endTime":473.73,"body":"responsible for obtaining your"},{"speaker":"Tracey Franklin","startTime":470.58,"endTime":473.73,"body":"business license and an"},{"speaker":"Tracey Franklin","startTime":473.73,"endTime":477.6,"body":"insurance policy that supports"},{"speaker":"Tracey Franklin","startTime":473.73,"endTime":477.6,"body":"your new small business. You"},{"speaker":"Tracey Franklin","startTime":477.6,"endTime":480.54,"body":"will also be responsible for"},{"speaker":"Tracey Franklin","startTime":477.6,"endTime":480.54,"body":"stocking your color bar, your"},{"speaker":"Tracey Franklin","startTime":480.54,"endTime":484.14,"body":"back bar products and any retail"},{"speaker":"Tracey Franklin","startTime":480.54,"endTime":484.14,"body":"items you hope to sell. This"},{"speaker":"Tracey Franklin","startTime":484.14,"endTime":488.22,"body":"will be a surprisingly large"},{"speaker":"Tracey Franklin","startTime":484.14,"endTime":488.22,"body":"expense, you're going to need to"},{"speaker":"Tracey Franklin","startTime":488.22,"endTime":491.55,"body":"consider any specialty equipment"},{"speaker":"Tracey Franklin","startTime":488.22,"endTime":491.55,"body":"that the salon you currently"},{"speaker":"Tracey Franklin","startTime":491.55,"endTime":495.69,"body":"work in offers. So if you intend"},{"speaker":"Tracey Franklin","startTime":491.55,"endTime":495.69,"body":"on offering any of these"},{"speaker":"Tracey Franklin","startTime":495.69,"endTime":498.57,"body":"specialty services, you're going"},{"speaker":"Tracey Franklin","startTime":495.69,"endTime":498.57,"body":"to have to buy this equipment"},{"speaker":"Tracey Franklin","startTime":498.57,"endTime":502.26,"body":"for yourself. And this can range"},{"speaker":"Tracey Franklin","startTime":498.57,"endTime":502.26,"body":"anywhere from processing lamps"},{"speaker":"Tracey Franklin","startTime":502.26,"endTime":505.92,"body":"to hair extension equipment. If"},{"speaker":"Tracey Franklin","startTime":502.26,"endTime":505.92,"body":"you're working in a commission"},{"speaker":"Tracey Franklin","startTime":505.92,"endTime":510.9,"body":"based salon, you probably have"},{"speaker":"Tracey Franklin","startTime":505.92,"endTime":510.9,"body":"no idea what it costs for you to"},{"speaker":"Tracey Franklin","startTime":510.9,"endTime":513.36,"body":"perform your services there. So"},{"speaker":"Tracey Franklin","startTime":510.9,"endTime":513.36,"body":"this is going to be a really"},{"speaker":"Tracey Franklin","startTime":513.36,"endTime":517.32,"body":"hard comparison. But with"},{"speaker":"Tracey Franklin","startTime":513.36,"endTime":517.32,"body":"ongoing expenses. If your book"},{"speaker":"Tracey Franklin","startTime":517.32,"endTime":520.89,"body":"stays about the same at the"},{"speaker":"Tracey Franklin","startTime":517.32,"endTime":520.89,"body":"Commission salon that it does"},{"speaker":"Tracey Franklin","startTime":520.89,"endTime":523.62,"body":"independently, then your ongoing"},{"speaker":"Tracey Franklin","startTime":520.89,"endTime":523.62,"body":"expenses are going to be very"},{"speaker":"Tracey Franklin","startTime":523.62,"endTime":528.63,"body":"similar. An independent stylist"},{"speaker":"Tracey Franklin","startTime":523.62,"endTime":528.63,"body":"is going to have to effectively"},{"speaker":"Tracey Franklin","startTime":528.63,"endTime":532.41,"body":"manage their finances in order"},{"speaker":"Tracey Franklin","startTime":528.63,"endTime":532.41,"body":"to guarantee any kind of"},{"speaker":"Tracey Franklin","startTime":532.41,"endTime":537.54,"body":"profitability. Now this will"},{"speaker":"Tracey Franklin","startTime":532.41,"endTime":537.54,"body":"probably be easier for somebody"},{"speaker":"Tracey Franklin","startTime":537.54,"endTime":541.83,"body":"that takes the time to manage"},{"speaker":"Tracey Franklin","startTime":537.54,"endTime":541.83,"body":"their home finances. If you're"},{"speaker":"Tracey Franklin","startTime":541.83,"endTime":545.88,"body":"on top of your game with your"},{"speaker":"Tracey Franklin","startTime":541.83,"endTime":545.88,"body":"own personal budget, you know"},{"speaker":"Tracey Franklin","startTime":545.88,"endTime":548.61,"body":"exactly what your expenses are"},{"speaker":"Tracey Franklin","startTime":545.88,"endTime":548.61,"body":"every month and how much you're"},{"speaker":"Tracey Franklin","startTime":548.61,"endTime":552.06,"body":"going to have leftover then this"},{"speaker":"Tracey Franklin","startTime":548.61,"endTime":552.06,"body":"may not seem like you know a big"},{"speaker":"Tracey Franklin","startTime":552.06,"endTime":555.33,"body":"deal to you. If that's a no. If"},{"speaker":"Tracey Franklin","startTime":552.06,"endTime":555.33,"body":"you're living paycheck to"},{"speaker":"Tracey Franklin","startTime":555.33,"endTime":558.21,"body":"paycheck and you have absolutely"},{"speaker":"Tracey Franklin","startTime":555.33,"endTime":558.21,"body":"no idea what your monthly budget"},{"speaker":"Tracey Franklin","startTime":558.21,"endTime":561.21,"body":"should look like then you've got"},{"speaker":"Tracey Franklin","startTime":558.21,"endTime":561.21,"body":"a lot to learn before"},{"speaker":"Tracey Franklin","startTime":561.21,"endTime":565.65,"body":"considering an independent"},{"speaker":"Tracey Franklin","startTime":561.21,"endTime":565.65,"body":"model. So again, taxes let's"},{"speaker":"Tracey Franklin","startTime":565.65,"endTime":571.08,"body":"talk taxes. How does commission"},{"speaker":"Tracey Franklin","startTime":565.65,"endTime":571.08,"body":"versus independence really play"},{"speaker":"Tracey Franklin","startTime":571.08,"endTime":573.99,"body":"out? Well, when you work at a"},{"speaker":"Tracey Franklin","startTime":571.08,"endTime":573.99,"body":"commission based salon your"},{"speaker":"Tracey Franklin","startTime":573.99,"endTime":578.19,"body":"taxes are taken care of for you"},{"speaker":"Tracey Franklin","startTime":573.99,"endTime":578.19,"body":"during payroll. The owner of the"},{"speaker":"Tracey Franklin","startTime":578.19,"endTime":581.97,"body":"salon is withholding these taxes"},{"speaker":"Tracey Franklin","startTime":578.19,"endTime":581.97,"body":"from your check contributing"},{"speaker":"Tracey Franklin","startTime":581.97,"endTime":585.87,"body":"half of your Social Security and"},{"speaker":"Tracey Franklin","startTime":581.97,"endTime":585.87,"body":"making sure those get turned in"},{"speaker":"Tracey Franklin","startTime":585.87,"endTime":588.78,"body":"properly. As an independent"},{"speaker":"Tracey Franklin","startTime":585.87,"endTime":588.78,"body":"stylists. You're going to be"},{"speaker":"Tracey Franklin","startTime":588.78,"endTime":592.29,"body":"responsible for all of your"},{"speaker":"Tracey Franklin","startTime":588.78,"endTime":592.29,"body":"taxes and making sure they're"},{"speaker":"Tracey Franklin","startTime":592.29,"endTime":596.58,"body":"paid on time. My recommendation"},{"speaker":"Tracey Franklin","startTime":592.29,"endTime":596.58,"body":"is to find a good accountant"},{"speaker":"Tracey Franklin","startTime":596.76,"endTime":600.75,"body":"with a small business"},{"speaker":"Tracey Franklin","startTime":596.76,"endTime":600.75,"body":"experience. What are some of the"},{"speaker":"Tracey Franklin","startTime":600.75,"endTime":605.37,"body":"benefits and downfalls of these"},{"speaker":"Tracey Franklin","startTime":600.75,"endTime":605.37,"body":"two models? Well, the potential"},{"speaker":"Tracey Franklin","startTime":605.37,"endTime":608.58,"body":"financial benefits of"},{"speaker":"Tracey Franklin","startTime":605.37,"endTime":608.58,"body":"independence are that seven to"},{"speaker":"Tracey Franklin","startTime":608.58,"endTime":612.15,"body":"12% we talked about earlier. And"},{"speaker":"Tracey Franklin","startTime":608.58,"endTime":612.15,"body":"please remember that is under"},{"speaker":"Tracey Franklin","startTime":612.15,"endTime":615.18,"body":"the best circumstances and"},{"speaker":"Tracey Franklin","startTime":612.15,"endTime":615.18,"body":"you're going to have to put in"},{"speaker":"Tracey Franklin","startTime":615.18,"endTime":619.08,"body":"the work. operating"},{"speaker":"Tracey Franklin","startTime":615.18,"endTime":619.08,"body":"independently can also have its"},{"speaker":"Tracey Franklin","startTime":619.08,"endTime":623.01,"body":"downfalls. If you don't create a"},{"speaker":"Tracey Franklin","startTime":619.08,"endTime":623.01,"body":"sustainable budget and track"},{"speaker":"Tracey Franklin","startTime":623.01,"endTime":627.21,"body":"your expenses, you're also again"},{"speaker":"Tracey Franklin","startTime":623.01,"endTime":627.21,"body":"going to need to double down on"},{"speaker":"Tracey Franklin","startTime":627.21,"endTime":631.98,"body":"that self promotion. Without the"},{"speaker":"Tracey Franklin","startTime":627.21,"endTime":631.98,"body":"salon phone ringing and placing"},{"speaker":"Tracey Franklin","startTime":631.98,"endTime":636.0,"body":"clients in your chair. Every"},{"speaker":"Tracey Franklin","startTime":631.98,"endTime":636.0,"body":"client you recruit, every client"},{"speaker":"Tracey Franklin","startTime":636.0,"endTime":640.11,"body":"you're going to need is on you."},{"speaker":"Tracey Franklin","startTime":636.0,"endTime":640.11,"body":"So without a big salon with a"},{"speaker":"Tracey Franklin","startTime":640.11,"endTime":644.31,"body":"solid reputation marketing on"},{"speaker":"Tracey Franklin","startTime":640.11,"endTime":644.31,"body":"your behalf, what is this going"},{"speaker":"Tracey Franklin","startTime":644.31,"endTime":648.12,"body":"to look like for you? Well, if"},{"speaker":"Tracey Franklin","startTime":644.31,"endTime":648.12,"body":"you're an established stylists"},{"speaker":"Tracey Franklin","startTime":648.12,"endTime":650.91,"body":"with a full book of loyal"},{"speaker":"Tracey Franklin","startTime":648.12,"endTime":650.91,"body":"clients willing to follow you"},{"speaker":"Tracey Franklin","startTime":650.91,"endTime":654.27,"body":"anywhere, then recruiting a"},{"speaker":"Tracey Franklin","startTime":650.91,"endTime":654.27,"body":"whole new band of clients isn't"},{"speaker":"Tracey Franklin","startTime":654.27,"endTime":657.66,"body":"going to be a huge concern for"},{"speaker":"Tracey Franklin","startTime":654.27,"endTime":657.66,"body":"you. But if you're a brand new"},{"speaker":"Tracey Franklin","startTime":657.66,"endTime":662.16,"body":"stylist with a wide open book, I"},{"speaker":"Tracey Franklin","startTime":657.66,"endTime":662.16,"body":"encourage you to rethink"},{"speaker":"Tracey Franklin","startTime":662.19,"endTime":666.3,"body":"independence. At this time,"},{"speaker":"Tracey Franklin","startTime":662.19,"endTime":666.3,"body":"you're going to need a salon"},{"speaker":"Tracey Franklin","startTime":666.36,"endTime":669.81,"body":"with a marketing strategy and a"},{"speaker":"Tracey Franklin","startTime":666.36,"endTime":669.81,"body":"solid reputation to help you"},{"speaker":"Tracey Franklin","startTime":669.81,"endTime":674.13,"body":"establish yourself. Depending on"},{"speaker":"Tracey Franklin","startTime":669.81,"endTime":674.13,"body":"the services that you offer,"},{"speaker":"Tracey Franklin","startTime":674.31,"endTime":677.31,"body":"you're going to need four to six"},{"speaker":"Tracey Franklin","startTime":674.31,"endTime":677.31,"body":"clients a day, and you're going"},{"speaker":"Tracey Franklin","startTime":677.31,"endTime":680.16,"body":"to be needing them sooner than"},{"speaker":"Tracey Franklin","startTime":677.31,"endTime":680.16,"body":"later so that you can provide"},{"speaker":"Tracey Franklin","startTime":680.16,"endTime":684.21,"body":"for yourself. Building up a"},{"speaker":"Tracey Franklin","startTime":680.16,"endTime":684.21,"body":"clientele this size isn't"},{"speaker":"Tracey Franklin","startTime":684.21,"endTime":687.81,"body":"something I recommend you take"},{"speaker":"Tracey Franklin","startTime":684.21,"endTime":687.81,"body":"on alone, there's going to be"},{"speaker":"Tracey Franklin","startTime":687.81,"endTime":692.04,"body":"challenges of managing all the"},{"speaker":"Tracey Franklin","startTime":687.81,"endTime":692.04,"body":"aspects of your role. Whether"},{"speaker":"Tracey Franklin","startTime":692.04,"endTime":695.7,"body":"you're a small business owner,"},{"speaker":"Tracey Franklin","startTime":692.04,"endTime":695.7,"body":"you're renting a booth, you're"},{"speaker":"Tracey Franklin","startTime":695.7,"endTime":699.36,"body":"working in a commission salon,"},{"speaker":"Tracey Franklin","startTime":695.7,"endTime":699.36,"body":"being a commissioned stylist for"},{"speaker":"Tracey Franklin","startTime":699.36,"endTime":702.45,"body":"the most part, well, you're able"},{"speaker":"Tracey Franklin","startTime":699.36,"endTime":702.45,"body":"to come in and work your magic"},{"speaker":"Tracey Franklin","startTime":702.45,"endTime":705.81,"body":"and then go home, your salon"},{"speaker":"Tracey Franklin","startTime":702.45,"endTime":705.81,"body":"owner is taking care of"},{"speaker":"Tracey Franklin","startTime":705.81,"endTime":709.86,"body":"everything from product orders"},{"speaker":"Tracey Franklin","startTime":705.81,"endTime":709.86,"body":"to the appointment confirmations"},{"speaker":"Tracey Franklin","startTime":710.07,"endTime":713.25,"body":"and all that marketing I"},{"speaker":"Tracey Franklin","startTime":710.07,"endTime":713.25,"body":"mentioned before. As an"},{"speaker":"Tracey Franklin","startTime":713.25,"endTime":716.76,"body":"independent stylist, you will be"},{"speaker":"Tracey Franklin","startTime":713.25,"endTime":716.76,"body":"responsible for all of it,"},{"speaker":"Tracey Franklin","startTime":717.09,"endTime":720.3,"body":"running to the supply house,"},{"speaker":"Tracey Franklin","startTime":717.09,"endTime":720.3,"body":"making sure the bills get paid,"},{"speaker":"Tracey Franklin","startTime":720.3,"endTime":723.99,"body":"creating content, making sure"},{"speaker":"Tracey Franklin","startTime":720.3,"endTime":723.99,"body":"your clients are confirmed,"},{"speaker":"Tracey Franklin","startTime":724.14,"endTime":728.79,"body":"booking all the appointments,"},{"speaker":"Tracey Franklin","startTime":724.14,"endTime":728.79,"body":"the list goes on and on. You're"},{"speaker":"Tracey Franklin","startTime":728.79,"endTime":732.24,"body":"gonna have to be really good at"},{"speaker":"Tracey Franklin","startTime":728.79,"endTime":732.24,"body":"managing your time in order to"},{"speaker":"Tracey Franklin","startTime":732.24,"endTime":736.35,"body":"make all of this work so that it"},{"speaker":"Tracey Franklin","startTime":732.24,"endTime":736.35,"body":"doesn't feel like a huge burden."},{"speaker":"Tracey Franklin","startTime":736.68,"endTime":740.34,"body":"So I want to talk about that"},{"speaker":"Tracey Franklin","startTime":736.68,"endTime":740.34,"body":"team feel in an independent"},{"speaker":"Tracey Franklin","startTime":740.34,"endTime":744.33,"body":"setting. I feel like this is"},{"speaker":"Tracey Franklin","startTime":740.34,"endTime":744.33,"body":"actually pretty easy to create"},{"speaker":"Tracey Franklin","startTime":744.33,"endTime":747.75,"body":"if you're a good person. I know"},{"speaker":"Tracey Franklin","startTime":744.33,"endTime":747.75,"body":"a lot of stylists that rent"},{"speaker":"Tracey Franklin","startTime":747.75,"endTime":750.84,"body":"salon suites and have built"},{"speaker":"Tracey Franklin","startTime":747.75,"endTime":750.84,"body":"friendships and support systems"},{"speaker":"Tracey Franklin","startTime":750.84,"endTime":754.38,"body":"with their neighbors. And this"},{"speaker":"Tracey Franklin","startTime":750.84,"endTime":754.38,"body":"can be even easier in a salon"},{"speaker":"Tracey Franklin","startTime":754.38,"endTime":757.86,"body":"setting with booth rent, you"},{"speaker":"Tracey Franklin","startTime":754.38,"endTime":757.86,"body":"still get to be part of a team"},{"speaker":"Tracey Franklin","startTime":757.86,"endTime":761.55,"body":"while maintaining that more"},{"speaker":"Tracey Franklin","startTime":757.86,"endTime":761.55,"body":"independent structure. So if"},{"speaker":"Tracey Franklin","startTime":761.55,"endTime":765.15,"body":"we're talking continued"},{"speaker":"Tracey Franklin","startTime":761.55,"endTime":765.15,"body":"education, we all know this is"},{"speaker":"Tracey Franklin","startTime":765.15,"endTime":768.54,"body":"going to play a huge role in"},{"speaker":"Tracey Franklin","startTime":765.15,"endTime":768.54,"body":"your success. No matter what"},{"speaker":"Tracey Franklin","startTime":768.54,"endTime":772.32,"body":"business model you use. In a"},{"speaker":"Tracey Franklin","startTime":768.54,"endTime":772.32,"body":"commission salon, the owner will"},{"speaker":"Tracey Franklin","startTime":772.32,"endTime":776.67,"body":"likely facilitate the majority"},{"speaker":"Tracey Franklin","startTime":772.32,"endTime":776.67,"body":"of your continued education at"},{"speaker":"Tracey Franklin","startTime":776.67,"endTime":780.3,"body":"their expense. I've also been"},{"speaker":"Tracey Franklin","startTime":776.67,"endTime":780.3,"body":"willing in the past to"},{"speaker":"Tracey Franklin","startTime":780.3,"endTime":783.36,"body":"contribute to advanced"},{"speaker":"Tracey Franklin","startTime":780.3,"endTime":783.36,"body":"certifications that I feel like"},{"speaker":"Tracey Franklin","startTime":783.36,"endTime":787.38,"body":"are going to be a good fit for"},{"speaker":"Tracey Franklin","startTime":783.36,"endTime":787.38,"body":"my salon. As an independent"},{"speaker":"Tracey Franklin","startTime":787.38,"endTime":791.58,"body":"stylist you are still going to"},{"speaker":"Tracey Franklin","startTime":787.38,"endTime":791.58,"body":"need continued education maybe"},{"speaker":"Tracey Franklin","startTime":791.58,"endTime":794.76,"body":"even more than a commission"},{"speaker":"Tracey Franklin","startTime":791.58,"endTime":794.76,"body":"based stylist because you're"},{"speaker":"Tracey Franklin","startTime":794.76,"endTime":798.63,"body":"going to need to stand out, you"},{"speaker":"Tracey Franklin","startTime":794.76,"endTime":798.63,"body":"will have to create reasons for"},{"speaker":"Tracey Franklin","startTime":798.63,"endTime":802.92,"body":"people to want to sit in your"},{"speaker":"Tracey Franklin","startTime":798.63,"endTime":802.92,"body":"chair. Again, you're not going"},{"speaker":"Tracey Franklin","startTime":802.92,"endTime":807.36,"body":"to have the benefit of the salon"},{"speaker":"Tracey Franklin","startTime":802.92,"endTime":807.36,"body":"placing clients in your seat. I"},{"speaker":"Tracey Franklin","startTime":807.36,"endTime":809.97,"body":"feel like the points of"},{"speaker":"Tracey Franklin","startTime":807.36,"endTime":809.97,"body":"difference between a commission"},{"speaker":"Tracey Franklin","startTime":809.97,"endTime":813.78,"body":"salon and an independent salon"},{"speaker":"Tracey Franklin","startTime":809.97,"endTime":813.78,"body":"used to be a lot greater. There"},{"speaker":"Tracey Franklin","startTime":813.78,"endTime":816.84,"body":"used to be amenities commission"},{"speaker":"Tracey Franklin","startTime":813.78,"endTime":816.84,"body":"salons offered that weren't"},{"speaker":"Tracey Franklin","startTime":816.84,"endTime":820.95,"body":"often seen in independent"},{"speaker":"Tracey Franklin","startTime":816.84,"endTime":820.95,"body":"salons. Things like specialty"},{"speaker":"Tracey Franklin","startTime":820.95,"endTime":825.39,"body":"equipment, coffee bars, massage"},{"speaker":"Tracey Franklin","startTime":820.95,"endTime":825.39,"body":"chairs, these are just a few of"},{"speaker":"Tracey Franklin","startTime":825.39,"endTime":829.47,"body":"those amenities that big salons"},{"speaker":"Tracey Franklin","startTime":825.39,"endTime":829.47,"body":"offer that you're seeing more of"},{"speaker":"Tracey Franklin","startTime":829.47,"endTime":832.92,"body":"now. I think the biggest"},{"speaker":"Tracey Franklin","startTime":829.47,"endTime":832.92,"body":"components of a great client"},{"speaker":"Tracey Franklin","startTime":832.92,"endTime":836.94,"body":"experience can be offered"},{"speaker":"Tracey Franklin","startTime":832.92,"endTime":836.94,"body":"anywhere. Your clients deserve a"},{"speaker":"Tracey Franklin","startTime":836.94,"endTime":840.84,"body":"clean and beautiful space to"},{"speaker":"Tracey Franklin","startTime":836.94,"endTime":840.84,"body":"receive their services, quality"},{"speaker":"Tracey Franklin","startTime":840.84,"endTime":843.93,"body":"services and product"},{"speaker":"Tracey Franklin","startTime":840.84,"endTime":843.93,"body":"availability and an amazing"},{"speaker":"Tracey Franklin","startTime":843.93,"endTime":848.04,"body":"connection with a stylist who is"},{"speaker":"Tracey Franklin","startTime":843.93,"endTime":848.04,"body":"passionate about what they do."},{"speaker":"Tracey Franklin","startTime":848.37,"endTime":852.24,"body":"This is a secret sauce guys, and"},{"speaker":"Tracey Franklin","startTime":848.37,"endTime":852.24,"body":"it can literally be created"},{"speaker":"Tracey Franklin","startTime":852.27,"endTime":856.86,"body":"anywhere. I've often wondered,"},{"speaker":"Tracey Franklin","startTime":852.27,"endTime":856.86,"body":"you know, do client expectations"},{"speaker":"Tracey Franklin","startTime":856.86,"endTime":860.58,"body":"change when you go to a booth"},{"speaker":"Tracey Franklin","startTime":856.86,"endTime":860.58,"body":"rent model? I really don't have"},{"speaker":"Tracey Franklin","startTime":860.58,"endTime":864.21,"body":"a lot of experience with this. I"},{"speaker":"Tracey Franklin","startTime":860.58,"endTime":864.21,"body":"feel like building a loyal"},{"speaker":"Tracey Franklin","startTime":864.21,"endTime":868.23,"body":"clientele is totally possible as"},{"speaker":"Tracey Franklin","startTime":864.21,"endTime":868.23,"body":"an independent stylist. I mean,"},{"speaker":"Tracey Franklin","startTime":868.23,"endTime":871.02,"body":"it absolutely is. You just have"},{"speaker":"Tracey Franklin","startTime":868.23,"endTime":871.02,"body":"to be willing to put in the"},{"speaker":"Tracey Franklin","startTime":871.02,"endTime":873.81,"body":"work. I've said it I know I'm"},{"speaker":"Tracey Franklin","startTime":871.02,"endTime":873.81,"body":"getting redundant at this point."},{"speaker":"Tracey Franklin","startTime":873.81,"endTime":877.02,"body":"But you have to be willing to"},{"speaker":"Tracey Franklin","startTime":873.81,"endTime":877.02,"body":"put in the work. You have to"},{"speaker":"Tracey Franklin","startTime":877.02,"endTime":881.67,"body":"keep in mind all the things that"},{"speaker":"Tracey Franklin","startTime":877.02,"endTime":881.67,"body":"the salon owners do to build"},{"speaker":"Tracey Franklin","startTime":881.67,"endTime":885.48,"body":"rapport in the community. So"},{"speaker":"Tracey Franklin","startTime":881.67,"endTime":885.48,"body":"maybe you need to volunteer for"},{"speaker":"Tracey Franklin","startTime":885.48,"endTime":889.2,"body":"a cause that means something to"},{"speaker":"Tracey Franklin","startTime":885.48,"endTime":889.2,"body":"you or join a networking group"},{"speaker":"Tracey Franklin","startTime":889.2,"endTime":893.04,"body":"for Small Business Owners. You"},{"speaker":"Tracey Franklin","startTime":889.2,"endTime":893.04,"body":"certainly need to be maintaining"},{"speaker":"Tracey Franklin","startTime":893.04,"endTime":897.18,"body":"a strong presence on social"},{"speaker":"Tracey Franklin","startTime":893.04,"endTime":897.18,"body":"media. People need to know who"},{"speaker":"Tracey Franklin","startTime":897.18,"endTime":901.08,"body":"you are, where you are and what"},{"speaker":"Tracey Franklin","startTime":897.18,"endTime":901.08,"body":"you're About and you're not"},{"speaker":"Tracey Franklin","startTime":901.08,"endTime":904.65,"body":"going to have that big salon"},{"speaker":"Tracey Franklin","startTime":901.08,"endTime":904.65,"body":"reputation to fall under"},{"speaker":"Tracey Franklin","startTime":904.65,"endTime":909.42,"body":"anymore. Luxury services, I"},{"speaker":"Tracey Franklin","startTime":904.65,"endTime":909.42,"body":"think are something that can be"},{"speaker":"Tracey Franklin","startTime":909.45,"endTime":914.16,"body":"experienced anywhere. On a much"},{"speaker":"Tracey Franklin","startTime":909.45,"endTime":914.16,"body":"smaller scale, of course and an"},{"speaker":"Tracey Franklin","startTime":914.16,"endTime":917.73,"body":"independent model. Luxury is an"},{"speaker":"Tracey Franklin","startTime":914.16,"endTime":917.73,"body":"eye of the beholder. You know, I"},{"speaker":"Tracey Franklin","startTime":917.73,"endTime":923.07,"body":"want to talk about a time when I"},{"speaker":"Tracey Franklin","startTime":917.73,"endTime":923.07,"body":"went to a day spa and Knoxville,"},{"speaker":"Tracey Franklin","startTime":923.25,"endTime":927.3,"body":"I was completely blown away by"},{"speaker":"Tracey Franklin","startTime":923.25,"endTime":927.3,"body":"this place, they had these blue"},{"speaker":"Tracey Franklin","startTime":927.3,"endTime":931.23,"body":"marble walls, and it just looks"},{"speaker":"Tracey Franklin","startTime":927.3,"endTime":931.23,"body":"so high end. And so luxury, I"},{"speaker":"Tracey Franklin","startTime":931.23,"endTime":934.32,"body":"couldn't wait to spend the day"},{"speaker":"Tracey Franklin","startTime":931.23,"endTime":934.32,"body":"there, you know that that was my"},{"speaker":"Tracey Franklin","startTime":934.32,"endTime":937.02,"body":"perception of it, someone else"},{"speaker":"Tracey Franklin","startTime":934.32,"endTime":937.02,"body":"may come in and think it's very"},{"speaker":"Tracey Franklin","startTime":937.02,"endTime":941.58,"body":"average. Again, it's it really"},{"speaker":"Tracey Franklin","startTime":937.02,"endTime":941.58,"body":"is up to the person, I will say"},{"speaker":"Tracey Franklin","startTime":941.58,"endTime":945.03,"body":"a lot of luxury product lines"},{"speaker":"Tracey Franklin","startTime":941.58,"endTime":945.03,"body":"are exclusive to big salons"},{"speaker":"Tracey Franklin","startTime":945.03,"endTime":948.45,"body":"only. So getting a well known"},{"speaker":"Tracey Franklin","startTime":945.03,"endTime":948.45,"body":"luxury product lines probably"},{"speaker":"Tracey Franklin","startTime":948.45,"endTime":951.36,"body":"going to be kind of difficult"},{"speaker":"Tracey Franklin","startTime":948.45,"endTime":951.36,"body":"for an independent stylist. But"},{"speaker":"Tracey Franklin","startTime":951.36,"endTime":954.99,"body":"the products that you use are"},{"speaker":"Tracey Franklin","startTime":951.36,"endTime":954.99,"body":"only one component of the luxury"},{"speaker":"Tracey Franklin","startTime":954.99,"endTime":957.39,"body":"experience. So you can"},{"speaker":"Tracey Franklin","startTime":954.99,"endTime":957.39,"body":"definitely make this up to them"},{"speaker":"Tracey Franklin","startTime":957.39,"endTime":961.38,"body":"in other ways. So we know that"},{"speaker":"Tracey Franklin","startTime":957.39,"endTime":961.38,"body":"the beauty business is a highly"},{"speaker":"Tracey Franklin","startTime":961.38,"endTime":964.59,"body":"competitive market. And there's"},{"speaker":"Tracey Franklin","startTime":961.38,"endTime":964.59,"body":"going to be challenges with"},{"speaker":"Tracey Franklin","startTime":964.59,"endTime":967.86,"body":"client retention. And it's"},{"speaker":"Tracey Franklin","startTime":964.59,"endTime":967.86,"body":"difficult under the best"},{"speaker":"Tracey Franklin","startTime":967.86,"endTime":971.25,"body":"circumstances. I mean, people"},{"speaker":"Tracey Franklin","startTime":967.86,"endTime":971.25,"body":"are really moody, you know, I"},{"speaker":"Tracey Franklin","startTime":971.25,"endTime":974.16,"body":"have clients that have remained"},{"speaker":"Tracey Franklin","startTime":971.25,"endTime":974.16,"body":"loyal to me throughout my entire"},{"speaker":"Tracey Franklin","startTime":974.16,"endTime":977.4,"body":"career. I've had clients that"},{"speaker":"Tracey Franklin","startTime":974.16,"endTime":977.4,"body":"have left me for long periods of"},{"speaker":"Tracey Franklin","startTime":977.4,"endTime":980.34,"body":"time and come back and of"},{"speaker":"Tracey Franklin","startTime":977.4,"endTime":980.34,"body":"course, some that came once and"},{"speaker":"Tracey Franklin","startTime":980.34,"endTime":984.12,"body":"never came back. And at the end"},{"speaker":"Tracey Franklin","startTime":980.34,"endTime":984.12,"body":"of the day, you're going to have"},{"speaker":"Tracey Franklin","startTime":984.21,"endTime":988.44,"body":"clients who are extremely loyal"},{"speaker":"Tracey Franklin","startTime":984.21,"endTime":988.44,"body":"and won't stray. And you're also"},{"speaker":"Tracey Franklin","startTime":988.44,"endTime":990.87,"body":"going to have clients that are"},{"speaker":"Tracey Franklin","startTime":988.44,"endTime":990.87,"body":"all over the place and don't"},{"speaker":"Tracey Franklin","startTime":990.87,"endTime":994.53,"body":"mind bouncing around from"},{"speaker":"Tracey Franklin","startTime":990.87,"endTime":994.53,"body":"stylists to stylist. If you're"},{"speaker":"Tracey Franklin","startTime":994.53,"endTime":997.65,"body":"considering moving away from a"},{"speaker":"Tracey Franklin","startTime":994.53,"endTime":997.65,"body":"commission based salon, you need"},{"speaker":"Tracey Franklin","startTime":997.65,"endTime":999.87,"body":"to do your research, and you"},{"speaker":"Tracey Franklin","startTime":997.65,"endTime":999.87,"body":"need to do the math and you need"},{"speaker":"Tracey Franklin","startTime":999.87,"endTime":1004.4,"body":"to be honest with yourself. Do I"},{"speaker":"Tracey Franklin","startTime":999.87,"endTime":1004.4,"body":"have what it takes to be"},{"speaker":"Tracey Franklin","startTime":1004.4,"endTime":1008.09,"body":"successful independently? I"},{"speaker":"Tracey Franklin","startTime":1004.4,"endTime":1008.09,"body":"think the answer is yes. If"},{"speaker":"Tracey Franklin","startTime":1008.09,"endTime":1010.82,"body":"you're willing to do the work"},{"speaker":"Tracey Franklin","startTime":1008.09,"endTime":1010.82,"body":"and the numbers had up I think"},{"speaker":"Tracey Franklin","startTime":1010.82,"endTime":1015.41,"body":"the answer is yes. But it's not"},{"speaker":"Tracey Franklin","startTime":1010.82,"endTime":1015.41,"body":"a decision that needs to be made"},{"speaker":"Tracey Franklin","startTime":1015.41,"endTime":1019.85,"body":"in haste. Don't make this"},{"speaker":"Tracey Franklin","startTime":1015.41,"endTime":1019.85,"body":"decision based on one bad day or"},{"speaker":"Tracey Franklin","startTime":1019.85,"endTime":1023.3,"body":"one thing your boss said that"},{"speaker":"Tracey Franklin","startTime":1019.85,"endTime":1023.3,"body":"you didn't want to hear. So what"},{"speaker":"Tracey Franklin","startTime":1023.3,"endTime":1026.87,"body":"is the future for commission"},{"speaker":"Tracey Franklin","startTime":1023.3,"endTime":1026.87,"body":"based salon? Is there a future"},{"speaker":"Tracey Franklin","startTime":1026.9,"endTime":1031.85,"body":"in this industry for this model?"},{"speaker":"Tracey Franklin","startTime":1026.9,"endTime":1031.85,"body":"Maybe it's because I'm so deeply"},{"speaker":"Tracey Franklin","startTime":1031.85,"endTime":1034.31,"body":"ingrained in the commission"},{"speaker":"Tracey Franklin","startTime":1031.85,"endTime":1034.31,"body":"model because I've never"},{"speaker":"Tracey Franklin","startTime":1034.31,"endTime":1037.76,"body":"experienced anything else. Or"},{"speaker":"Tracey Franklin","startTime":1034.31,"endTime":1037.76,"body":"maybe it's because I know how"},{"speaker":"Tracey Franklin","startTime":1037.76,"endTime":1041.42,"body":"beneficial this business model"},{"speaker":"Tracey Franklin","startTime":1037.76,"endTime":1041.42,"body":"can be to people who need"},{"speaker":"Tracey Franklin","startTime":1041.42,"endTime":1044.87,"body":"guidance, leadership and"},{"speaker":"Tracey Franklin","startTime":1041.42,"endTime":1044.87,"body":"accountability. I still have"},{"speaker":"Tracey Franklin","startTime":1044.87,"endTime":1048.44,"body":"hope. But I can't ignore the"},{"speaker":"Tracey Franklin","startTime":1044.87,"endTime":1048.44,"body":"evidence. Our industry is"},{"speaker":"Tracey Franklin","startTime":1048.44,"endTime":1052.97,"body":"shifting as it so often does."},{"speaker":"Tracey Franklin","startTime":1048.44,"endTime":1052.97,"body":"The best thing that we can do is"},{"speaker":"Tracey Franklin","startTime":1052.97,"endTime":1056.18,"body":"keep our hearts and our minds"},{"speaker":"Tracey Franklin","startTime":1052.97,"endTime":1056.18,"body":"open to the limitless"},{"speaker":"Tracey Franklin","startTime":1056.18,"endTime":1058.43,"body":"possibilities our industry"},{"speaker":"Tracey Franklin","startTime":1056.18,"endTime":1058.43,"body":"provides."},{"speaker":"Morgan Franklin","startTime":1058.98,"endTime":1061.05,"body":"Thank you for"},{"speaker":"Morgan Franklin","startTime":1058.98,"endTime":1061.05,"body":"joining us on this episode of"},{"speaker":"Morgan Franklin","startTime":1061.05,"endTime":1063.39,"body":"anytime soon. The Aspiring"},{"speaker":"Morgan Franklin","startTime":1061.05,"endTime":1063.39,"body":"Stylist Podcast with Tracey"},{"speaker":"Morgan Franklin","startTime":1063.39,"endTime":1066.0,"body":"Franklin. If you enjoyed"},{"speaker":"Morgan Franklin","startTime":1063.39,"endTime":1066.0,"body":"listening and you want to hear"},{"speaker":"Morgan Franklin","startTime":1066.0,"endTime":1069.75,"body":"more, make sure you subscribe on"},{"speaker":"Morgan Franklin","startTime":1066.0,"endTime":1069.75,"body":"Apple Podcast, Spotify or"},{"speaker":"Morgan Franklin","startTime":1069.75,"endTime":1073.17,"body":"wherever you find your podcasts."},{"speaker":"Morgan Franklin","startTime":1069.75,"endTime":1073.17,"body":"The Aspiring Stylist Podcast"},{"speaker":"Morgan Franklin","startTime":1073.17,"endTime":1076.62,"body":"with Tracey Franklin is a Morgan"},{"speaker":"Morgan Franklin","startTime":1073.17,"endTime":1076.62,"body":"Franklin Production. Today's"},{"speaker":"Morgan Franklin","startTime":1076.62,"endTime":1080.1,"body":"episode was written and produced"},{"speaker":"Morgan Franklin","startTime":1076.62,"endTime":1080.1,"body":"by Morgan Franklin editing and"},{"speaker":"Morgan Franklin","startTime":1080.1,"endTime":1082.86,"body":"post-production by Mike"},{"speaker":"Morgan Franklin","startTime":1080.1,"endTime":1082.86,"body":"Franklin. Want to find out more"},{"speaker":"Morgan Franklin","startTime":1082.86,"endTime":1086.52,"body":"about Tracey and the Aspiring"},{"speaker":"Morgan Franklin","startTime":1082.86,"endTime":1086.52,"body":"Barber and Beauty Academy go to"},{"speaker":"Morgan Franklin","startTime":1086.67,"endTime":1088.02,"body":"aspirebarberandbeauty.com"}]}