This week we have
Joe Pulizzi as a guest on the podcast! Joe Pulizzi is the Amazon bestselling author of
Content Inc.,
Killing Marketing and
Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe's latest version of
Content Inc. will be released May, 2021.
Joe has founded three companies, including the
Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series,
This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation,
The Orange Effect, delivers speech therapy and technology services to children in over 25 states.
Watch the recording
here.Jim’s Hack: Drill down on what you’re doing right and what you’re doing wrong when it comes to your chances of getting someone to hire you.
Joe’s Tip: We all have limited resources. Do an audit and find 3 or 4 things to not do anymore in order to free up time to do other things exceptionally well.