WEBVTT NOTE This file was generated by Descript 00:00:00.090 --> 00:00:01.530 Colleen: Welcome back to Software Social. 00:00:01.800 --> 00:00:05.070 I'm super excited to have a special guest today, Zach Goldie. 00:00:05.310 --> 00:00:07.470 Zach is a positioning consultant. 00:00:07.770 --> 00:00:10.350 Zach, can you please tell us what a positioning consultant. 00:00:11.445 --> 00:00:11.774 All right. 00:00:11.774 --> 00:00:12.135 Zach: Yeah. 00:00:12.165 --> 00:00:16.244 I, so positioning consultant is partly a term I made up for 00:00:16.244 --> 00:00:17.655 myself because it sounded fun. 00:00:18.075 --> 00:00:23.025 Um, which is so all of my work is with so B2B tech companies, and it's 00:00:23.025 --> 00:00:27.585 a lot about helping them refine the pitch so that it's like clear how 00:00:27.585 --> 00:00:30.185 it helps, like decide who it's for. 00:00:30.225 --> 00:00:30.485 They. 00:00:31.355 --> 00:00:35.435 They are up to what they've tried already, what the product is, how that fits into 00:00:35.435 --> 00:00:40.435 that kind of their stories so far and building the pitch for the company. 00:00:40.475 --> 00:00:44.765 So kind of much more than writing nice words or pretty pitch, just 00:00:44.765 --> 00:00:46.445 like, okay, how do we pitch this? 00:00:46.445 --> 00:00:47.855 What's the positioning of the product. 00:00:48.305 --> 00:00:49.745 And that is what I do for. 00:00:50.390 --> 00:00:50.990 Colleen: Awesome. 00:00:51.230 --> 00:00:55.130 So I asked you on today because you've actually done some work for hammer 00:00:55.130 --> 00:00:58.879 stone, one of my startups, and we're in the midst of working on that. 00:00:59.330 --> 00:01:04.280 And I also wanted to get your take on simple file upload because I feel 00:01:04.550 --> 00:01:10.370 I've pushed out a ton of product features and I feel a little. 00:01:11.075 --> 00:01:15.425 I dunno, lost, I guess in clarifying my message in terms of what I do. 00:01:15.425 --> 00:01:16.595 I feel like I'm all over the place. 00:01:16.595 --> 00:01:17.675 I'm kind of scatterbrained. 00:01:18.215 --> 00:01:20.585 And so I'd love to get your take on that. 00:01:21.155 --> 00:01:21.425 Zach: Yeah. 00:01:21.485 --> 00:01:21.725 Yeah. 00:01:21.725 --> 00:01:26.585 That sounds like pretty much every startup entrepreneur where like you 00:01:26.585 --> 00:01:29.225 build all of these things and you're like, but there's so many things that 00:01:29.225 --> 00:01:32.225 are cool about, then you kind of get lost in trying to say any of them. 00:01:32.225 --> 00:01:33.935 You're like, oh, now I'm not saying any of them. 00:01:33.995 --> 00:01:35.645 That becomes a little bit like, yeah. 00:01:36.365 --> 00:01:37.085 Colleen: Exactly. 00:01:37.325 --> 00:01:38.975 That's exactly where I am right now. 00:01:39.455 --> 00:01:42.695 Zach: So the things and how do I summarize them all in one pithy sentence? 00:01:42.725 --> 00:01:43.145 Like, yeah. 00:01:43.145 --> 00:01:43.475 That's 00:01:43.955 --> 00:01:44.615 Colleen: exactly. 00:01:45.095 --> 00:01:45.365 Okay. 00:01:45.365 --> 00:01:48.634 So my thought, oh, I have a couple of thoughts of how to approach this 00:01:48.634 --> 00:01:49.895 and I want to talk to you about this. 00:01:50.015 --> 00:01:52.805 So this is predominantly a Heroku add-on. 00:01:53.345 --> 00:01:56.855 And so my thought was we obviously don't have hours and hours. 00:01:56.855 --> 00:01:59.315 We have a period of time today to work on this. 00:01:59.615 --> 00:02:02.705 My thought was to focus on the Heroku entry points. 00:02:02.705 --> 00:02:04.295 Since most people find me through. 00:02:05.280 --> 00:02:07.200 Zach: Yes, that sounds sensible to me. 00:02:07.560 --> 00:02:11.700 And I imagine so I don't know, probably main sessions that people either 00:02:11.700 --> 00:02:13.710 searching upload or S3 something 00:02:13.770 --> 00:02:14.430 Colleen: along those lines. 00:02:14.700 --> 00:02:17.100 That's my guess is people come in here. 00:02:17.100 --> 00:02:21.300 So this is, this was upload, but they come in here to this, you know, main 00:02:21.300 --> 00:02:23.400 all elements page and they search. 00:02:23.850 --> 00:02:26.700 I dunno what they search, but I assume they're searching file uploads 00:02:26.700 --> 00:02:28.650 or storage or S3 or something. 00:02:29.549 --> 00:02:30.930 Zach: Yes, it might be worth it. 00:02:30.950 --> 00:02:33.240 Honestly, our listeners would like to admit that we have talked through 00:02:33.299 --> 00:02:36.840 this a little bit and I've done some amounts of poking around and research. 00:02:36.840 --> 00:02:38.880 So I'm not just coming into this completely cold. 00:02:39.300 --> 00:02:39.720 Colleen: That's true. 00:02:40.810 --> 00:02:43.170 We did do a little pre pre podcast chat. 00:02:43.560 --> 00:02:43.859 Zach: Yeah. 00:02:43.890 --> 00:02:45.180 Work out what this product is. 00:02:45.480 --> 00:02:47.430 Um, so yeah, so. 00:02:48.090 --> 00:02:51.299 I think part of the challenges, partly that you're not the 00:02:51.299 --> 00:02:52.770 only one, which is fine. 00:02:52.770 --> 00:02:55.109 It's kind of a good position to be in because if you're the only one 00:02:55.109 --> 00:02:58.050 doing something, it's like, why am I the only one day this is this. 00:02:58.050 --> 00:03:01.260 Cause now once it all, so like competition is good. 00:03:01.260 --> 00:03:02.370 And would it be scared of that? 00:03:03.990 --> 00:03:04.260 Yeah. 00:03:04.260 --> 00:03:06.930 So I tried three as a search term. 00:03:06.930 --> 00:03:10.350 And if to that, like you can see quite a lot, a bunch of 00:03:10.350 --> 00:03:12.210 other files uploading to S3. 00:03:12.240 --> 00:03:14.490 Cause if I'm not mistaken, news is based around that 00:03:14.490 --> 00:03:14.940 Colleen: as well. 00:03:15.270 --> 00:03:15.900 It is. 00:03:15.900 --> 00:03:18.240 And I noticed mine does actually not come up. 00:03:18.750 --> 00:03:20.370 Oh, it 00:03:20.370 --> 00:03:20.670 Zach: did. 00:03:21.240 --> 00:03:21.600 Yeah. 00:03:21.600 --> 00:03:23.430 But I think I might've been in a different window. 00:03:24.000 --> 00:03:24.360 Oh, 00:03:24.450 --> 00:03:24.960 Colleen: okay. 00:03:25.560 --> 00:03:26.340 S three. 00:03:26.880 --> 00:03:29.010 Zach: I think I was searching specifically, the ad-ons not 00:03:29.010 --> 00:03:30.360 the all elements or something. 00:03:31.875 --> 00:03:33.795 Colleen: So, yeah, yeah, yeah, there we go. 00:03:33.795 --> 00:03:34.244 There we go. 00:03:34.274 --> 00:03:34.605 Zach: Okay. 00:03:36.165 --> 00:03:39.674 But in this list, I think then the only one that doesn't mention 00:03:39.674 --> 00:03:41.595 S3 in the little title, right? 00:03:41.655 --> 00:03:44.114 Colleen: Wait, this is data stores. 00:03:44.445 --> 00:03:45.285 Interesting. 00:03:45.825 --> 00:03:46.785 And then my. 00:03:47.535 --> 00:03:49.424 As in data store utilities. 00:03:49.454 --> 00:03:51.075 So here's the deal you have to pick. 00:03:51.105 --> 00:03:55.934 If I recall correctly, I had to pick one, like you can, I'll double check that, but 00:03:55.934 --> 00:03:59.174 I don't think I can be in both of these categories when I submit the add on, I 00:03:59.174 --> 00:04:00.734 had to pick just one category to be in. 00:04:01.214 --> 00:04:04.605 So I went data store utilities, although mine is technically 00:04:04.605 --> 00:04:07.484 a data store and a data store. 00:04:08.535 --> 00:04:10.635 Zach: Why say, can you explain the difference quickly? 00:04:11.115 --> 00:04:13.335 Colleen: So I believe when they're saying data stores are just 00:04:13.335 --> 00:04:16.635 showing you like this, this bucket here, that's just an S3 bucket. 00:04:16.665 --> 00:04:19.425 This add on just spins up buckets for you and provides 00:04:19.425 --> 00:04:20.925 you with your IAM credentials. 00:04:21.285 --> 00:04:23.805 And I think a lot of these are in that space where they're. 00:04:24.650 --> 00:04:26.659 Storage and an interface to storage. 00:04:27.020 --> 00:04:31.580 Whereas I consider mine a data store utility because I provide the data 00:04:31.580 --> 00:04:36.650 store, but I also provide all of the architecture around using the data store. 00:04:36.650 --> 00:04:38.270 I don't just dump you some IAS. 00:04:39.015 --> 00:04:41.924 You know, credentials, I give you the whole widget. 00:04:42.375 --> 00:04:43.935 I serve the files. 00:04:44.234 --> 00:04:44.835 So 00:04:44.955 --> 00:04:49.335 Zach: for my sake, since I work a lot of dev tools, but I'm not a developer myself. 00:04:49.335 --> 00:04:50.655 So I ended up asking all the questions. 00:04:50.674 --> 00:04:53.385 I'm like, oh yeah, that is a good question. 00:04:53.864 --> 00:04:57.614 So if someone were to set up one of those, just kind of S3 00:04:57.614 --> 00:04:59.924 buckets, what work would you see? 00:05:00.104 --> 00:05:02.445 What would be the kind of a typical workflow that comes after that? 00:05:02.445 --> 00:05:03.284 Could you tell me about that? 00:05:03.794 --> 00:05:05.804 Colleen: So for the S3 only. 00:05:06.715 --> 00:05:08.185 Um, I've used this one. 00:05:08.185 --> 00:05:11.215 So that's why I'm going to speak to this one specifically. 00:05:11.665 --> 00:05:15.145 You just provision this, add on, and then it literally gives you 00:05:15.595 --> 00:05:17.545 credentials to access an S3 bucket. 00:05:17.545 --> 00:05:22.165 So you, as the developer have to know how to use S3. 00:05:22.555 --> 00:05:25.705 If you want to drop zone, like what I provide, like a file drop. 00:05:25.705 --> 00:05:29.785 You have to build all of that out with JavaScript and you have to build all 00:05:29.785 --> 00:05:31.285 of the server side stuff like this. 00:05:31.285 --> 00:05:33.685 Literally just gives you keys to access it. 00:05:34.635 --> 00:05:35.175 Zach: Okay. 00:05:35.625 --> 00:05:39.735 I guess then there's a bit of an awareness level of, so always think 00:05:39.735 --> 00:05:44.895 about where a potential customer is in terms of what they thought about so far. 00:05:44.895 --> 00:05:46.485 How familiar are they with this? 00:05:46.515 --> 00:05:49.545 If we a detour by a hammer stone for a moment, because that'd be fun. 00:05:50.495 --> 00:05:50.945 So, yeah. 00:05:50.945 --> 00:05:54.275 When I talked to your colleague, Sean, about Hammerstone, one of my first 00:05:54.275 --> 00:05:57.215 questions on here is like, so it's a query builder like, building like great. 00:05:57.545 --> 00:05:59.075 Would anyone know what a query builder is? 00:05:59.195 --> 00:06:02.525 Because it's like, kind of, they know what a query is. 00:06:02.525 --> 00:06:03.094 I'm like, yeah. 00:06:03.125 --> 00:06:08.475 But like, so there's, there's a great book made to stick by Chip and Dan Heath. 00:06:08.555 --> 00:06:10.795 Which is all about kind of communicating big ideas. 00:06:10.795 --> 00:06:13.825 And there's a great concept in there, which I think they'd take them somewhere 00:06:13.825 --> 00:06:18.985 else called the curse of knowledge, which is when you know, a whole load about 00:06:18.985 --> 00:06:22.885 a subject, you can say one phrase and you know, all the implications of what 00:06:22.885 --> 00:06:26.395 you mean by that phrase, you know, like that you don't have to do any setup, you 00:06:26.395 --> 00:06:29.185 know, all the different steps of setup that someone doesn't have to do where 00:06:29.185 --> 00:06:30.595 someone who's not familiar with that. 00:06:31.050 --> 00:06:32.910 I don't have to do set up on the go. 00:06:33.390 --> 00:06:33.930 Okay. 00:06:34.170 --> 00:06:34.980 They're set up in both. 00:06:34.980 --> 00:06:36.450 I don't have to do, and that's about it. 00:06:36.840 --> 00:06:42.300 So it's that kind of, even if you say, oh, there's this as a bucket, does that 00:06:42.300 --> 00:06:44.640 mean as much to them as it does to you? 00:06:45.150 --> 00:06:49.470 And it's these kinds of questions that I think trap a lot of founders where they 00:06:49.470 --> 00:06:54.060 know what they mean by a short phrase, whereas it's quite hard to like take the 00:06:54.060 --> 00:06:56.640 step back and go, oh yeah, everyone knows. 00:06:57.305 --> 00:07:01.375 They might know what I mean, but not like fully appreciate, like with state. 00:07:01.385 --> 00:07:04.385 One of my follow-up questions was so what's the main alternative. 00:07:04.385 --> 00:07:08.225 And Sean said they would kind of make a DIY version and like, so then we had to 00:07:08.225 --> 00:07:11.585 talk through like the fact that people probably think it's a week project, but 00:07:11.585 --> 00:07:14.165 actually it ends up turning into three months and why it turns into a three 00:07:14.165 --> 00:07:16.415 month project and having to spell it. 00:07:17.220 --> 00:07:17.970 Exactly. 00:07:17.970 --> 00:07:21.480 Why just buying something off the shelf is a bad idea than DIY. 00:07:21.480 --> 00:07:25.050 Cause he can say building, it was a bad idea, but they don't know 00:07:25.050 --> 00:07:28.170 exactly all the details of, you know, about why it's a terrible 00:07:28.170 --> 00:07:29.700 idea to build here in QueryBuilder. 00:07:31.365 --> 00:07:31.815 Colleen: Okay. 00:07:32.085 --> 00:07:32.385 Yeah. 00:07:32.385 --> 00:07:35.085 So I do have, I think I'd absolutely have that problem. 00:07:36.045 --> 00:07:39.795 Having lived through, having lived through building this and dealing with this. 00:07:40.165 --> 00:07:40.425 That's 00:07:40.425 --> 00:07:40.755 Zach: fine. 00:07:41.415 --> 00:07:43.635 Colleen: So what would you recommend? 00:07:44.685 --> 00:07:49.215 Zach: So if we take a step back and think about it from your prospect's 00:07:49.215 --> 00:07:54.255 point of view, so it's someone I know you said it's kind of fairly, 00:07:54.285 --> 00:07:58.455 maybe new piece of software, small business, and you're not looking at 00:07:58.455 --> 00:07:59.625 massive enterprises at this point. 00:08:00.315 --> 00:08:00.585 Correct. 00:08:00.585 --> 00:08:01.305 Is that about right. 00:08:02.115 --> 00:08:05.805 So then there's a question of how much would that develop her? 00:08:05.835 --> 00:08:07.155 Would they be experienced? 00:08:07.155 --> 00:08:10.665 Do you think they've tried doing, setting up SV before? 00:08:10.665 --> 00:08:12.555 Or is that not something they've probably done? 00:08:13.065 --> 00:08:13.905 Colleen: Hmm. 00:08:14.445 --> 00:08:19.635 I would think they had tried to set up S3 before and. 00:08:20.505 --> 00:08:26.895 Either succeeded, but realized how painful it was or got frustrated or kind 00:08:26.895 --> 00:08:29.955 of another thing you see is you see, like they have, they don't have set it 00:08:29.955 --> 00:08:35.174 up, but they do this thing where, what they really want is a drop file box. 00:08:35.205 --> 00:08:38.265 That'll resize their images, but they get halfway there and 00:08:38.265 --> 00:08:39.305 they end up just with a normal. 00:08:41.310 --> 00:08:44.820 And they get frustrated and don't finish that job. 00:08:45.060 --> 00:08:45.420 Zach: Okay. 00:08:45.930 --> 00:08:48.510 I guess that might be an issue if they've done it before, it might be 00:08:48.510 --> 00:08:52.110 so long ago that they've forgotten how good the pain that was to 00:08:52.110 --> 00:08:52.500 Colleen: do. 00:08:53.010 --> 00:08:53.670 Yeah. 00:08:53.700 --> 00:08:55.860 I think the people who want this, you know, they're the 00:08:55.860 --> 00:08:57.090 people that want to move quickly. 00:08:57.150 --> 00:09:02.430 So I think it's, like I said, I do see a lot of like hobbyists and students, 00:09:02.820 --> 00:09:04.650 but also people, you know, getting. 00:09:05.520 --> 00:09:08.460 You know, with small, like small businesses getting that off the ground, 00:09:08.460 --> 00:09:10.890 they want to add file uploading, you know? 00:09:11.430 --> 00:09:13.950 Um, but it's not as well, 00:09:13.950 --> 00:09:15.600 Zach: which is always a good thing for 00:09:15.600 --> 00:09:16.050 Colleen: businesses. 00:09:16.320 --> 00:09:16.560 Yeah. 00:09:17.190 --> 00:09:20.970 Like when I think about the people who are using it now, I've got like a nail salon, 00:09:20.970 --> 00:09:25.800 a real estate company, a form company, couple of people using it for forms. 00:09:25.830 --> 00:09:27.090 It's pretty popular for forms. 00:09:27.540 --> 00:09:28.920 So yeah. 00:09:28.920 --> 00:09:31.320 So those people, I think they are developers. 00:09:31.860 --> 00:09:34.800 They're trying to do a lot with, with a small team. 00:09:35.400 --> 00:09:38.819 And so doing things like setting up as three, whether they've done it before and 00:09:38.819 --> 00:09:42.480 they've forgotten how to do it, or they just kinda know it's going to be a pain. 00:09:43.890 --> 00:09:47.400 So I think that's kind of the people based on my current customers. 00:09:47.910 --> 00:09:51.870 Zach: So we can assume that there's that kind of awareness level of that they know 00:09:51.870 --> 00:09:55.800 that they probably need to use a fee, but don't necessarily want to use a FICO. 00:09:55.810 --> 00:09:56.370 It's a pain. 00:09:56.640 --> 00:09:57.000 Colleen: Yes. 00:09:57.000 --> 00:09:58.740 I feel like that is accurate. 00:09:59.470 --> 00:10:00.090 Zach: Okay. 00:10:00.630 --> 00:10:01.170 So I guess. 00:10:02.085 --> 00:10:04.125 There's like a couple of ways of approaching it. 00:10:04.125 --> 00:10:05.055 You can talk through. 00:10:05.805 --> 00:10:07.594 The steps that they want to avoid. 00:10:07.605 --> 00:10:11.714 Like you don't have to do general setup, step a, B, and C. 00:10:11.714 --> 00:10:13.035 You just get the finished results. 00:10:13.334 --> 00:10:15.045 That'd be quite a nice way of talking about it. 00:10:15.525 --> 00:10:19.905 Or you can talk about just jumping straight to the results of like it's a 00:10:19.905 --> 00:10:25.245 pre-configured file upload the builder, which already has set up file resizing, 00:10:25.245 --> 00:10:26.235 something else and something else. 00:10:27.104 --> 00:10:27.494 Colleen: Okay. 00:10:27.525 --> 00:10:32.685 So my first, my first question would be, I mean, both of those sound good. 00:10:32.895 --> 00:10:34.994 I only get like one sentence here. 00:10:35.775 --> 00:10:38.535 So this, we had kind of pre talked about how many. 00:10:39.285 --> 00:10:43.185 Fixing this, or making this more descriptive would be, would be a 00:10:43.185 --> 00:10:45.045 great win from this conversation. 00:10:45.135 --> 00:10:48.645 Um, and then I could, I could flush that out, but I, and I know. 00:10:48.645 --> 00:10:48.915 Okay. 00:10:48.915 --> 00:10:52.965 So I want to tell you what it does, even though you, you know, I mean, I 00:10:52.965 --> 00:10:55.125 think I have the curse of knowledge and I'm like, it does all these 00:10:55.125 --> 00:10:56.655 things, but what it does, why it's. 00:10:57.555 --> 00:10:57.795 Okay. 00:10:57.824 --> 00:11:04.365 That's better than the competing alternatives, because it's easier. 00:11:04.665 --> 00:11:07.844 It does browser size file resizing. 00:11:07.844 --> 00:11:09.824 It does on-demand file resizing. 00:11:10.185 --> 00:11:13.334 It allows you to limit the type of files you accept. 00:11:13.334 --> 00:11:15.175 It allows you to limit the size of it. 00:11:15.194 --> 00:11:16.785 Does all of these things. 00:11:17.265 --> 00:11:19.574 I'm like, I don't know how to get that in one sentence. 00:11:20.714 --> 00:11:21.855 My thing is better than. 00:11:22.979 --> 00:11:28.589 Can that be my sentence, but, but when I list the features, when I really 00:11:28.589 --> 00:11:31.920 think about what it does and what you're replacing, cause you were talking about, 00:11:31.920 --> 00:11:35.489 you just said, I wrote a note, you know, make a list of what you don't have to do. 00:11:35.520 --> 00:11:36.510 If you use my thing. 00:11:36.719 --> 00:11:38.939 It's a lot, it's like 10 things. 00:11:40.079 --> 00:11:44.130 Zach: Could you abbreviate that down to like three things of like 00:11:44.130 --> 00:11:47.579 three big chunks of you don't have to do configurations something. 00:11:48.089 --> 00:11:50.640 I don't know enough about S3 to come up with three 00:11:50.640 --> 00:11:51.060 Colleen: ideas. 00:11:51.900 --> 00:11:52.230 Yep. 00:11:52.290 --> 00:11:52.950 I think so. 00:11:53.010 --> 00:11:56.610 If I had to pick three things that are the most impressive or the most 00:11:57.180 --> 00:12:00.300 annoying, the most annoying it would be. 00:12:01.140 --> 00:12:03.540 And I'm just speaking, then this isn't what we'd have them as, but like, 00:12:03.839 --> 00:12:08.610 you don't have to set up a AWS and you don't have to use AWS console. 00:12:09.870 --> 00:12:14.370 You don't have to build out the client and server, so you don't have to 00:12:14.370 --> 00:12:17.010 build out the drop, like a file drop. 00:12:17.040 --> 00:12:19.110 You don't have to build out the server. 00:12:19.650 --> 00:12:21.150 You don't have to build out all of that. 00:12:21.150 --> 00:12:24.420 That sounds like all of the architecture around using AWS. 00:12:24.720 --> 00:12:26.130 You don't have to build that out. 00:12:26.189 --> 00:12:27.510 I already do that for you. 00:12:28.020 --> 00:12:28.560 And then. 00:12:29.255 --> 00:12:33.905 Then the last one would be, and I do all the file resizing 00:12:33.905 --> 00:12:35.405 and optimization for you. 00:12:35.405 --> 00:12:36.305 Should you want it? 00:12:36.845 --> 00:12:40.265 Zach: Yeah, I mean, so there's a few ways of you. 00:12:40.475 --> 00:12:40.775 Okay. 00:12:40.775 --> 00:12:42.935 There's two paths you could do this, that I'm thinking of. 00:12:42.935 --> 00:12:46.895 You can either go for like the end you found uploading, or you could 00:12:46.925 --> 00:12:48.875 double down on that resizing aspect. 00:12:48.905 --> 00:12:53.885 That's quite a popular thing and make that like a core part of 00:12:53.885 --> 00:12:56.945 that tagline pre-configured setup. 00:12:57.550 --> 00:13:01.030 Including file resizing and hosting or something 00:13:01.030 --> 00:13:01.390 Colleen: else. 00:13:01.600 --> 00:13:02.949 I think that's a big thing. 00:13:02.949 --> 00:13:05.920 I think I should double down on images because like, I take all kinds 00:13:05.920 --> 00:13:09.880 of files, but people are 80, 90% of people use it just for images. 00:13:10.180 --> 00:13:14.439 So I feel good about double down and doubling down on the image aspects. 00:13:15.330 --> 00:13:15.600 That'd 00:13:15.600 --> 00:13:20.070 Zach: be good then that already makes it a bit more like image optimized as, 00:13:20.430 --> 00:13:22.800 Colleen: Ooh, that's a nice, it's a nice word. 00:13:22.830 --> 00:13:23.820 A nice phrase. 00:13:25.830 --> 00:13:26.640 Zach: already too. 00:13:27.120 --> 00:13:27.330 Yeah. 00:13:27.330 --> 00:13:28.080 So that's. 00:13:30.135 --> 00:13:31.214 The space is a limit. 00:13:31.245 --> 00:13:31.905 Do you know? 00:13:32.415 --> 00:13:35.055 You've got most of the, I'm just looking at the other like 00:13:35.115 --> 00:13:36.645 line length of the other ones. 00:13:36.704 --> 00:13:39.704 You don't get much more attendee about 20 words or something like that. 00:13:40.755 --> 00:13:41.265 Colleen: It's not a 00:13:41.265 --> 00:13:43.515 Zach: lot, not a lot. 00:13:43.515 --> 00:13:46.454 So one medium length sentence is all we have to play. 00:13:47.005 --> 00:13:50.275 Has anyone listening, FYI really have a short sentence 00:13:50.275 --> 00:13:51.115 that we're trying to squeeze. 00:13:51.205 --> 00:13:51.475 We have 00:13:51.475 --> 00:13:52.405 Colleen: to turn all of that. 00:13:52.405 --> 00:13:55.555 I just said into one sentence that can't be too long. 00:13:56.064 --> 00:13:56.635 Zach: Yes. 00:13:57.115 --> 00:13:59.305 I think narrowing it down to images. 00:13:59.305 --> 00:14:05.275 If that's what people are mostly after, like using it for could be a good tactic. 00:14:05.825 --> 00:14:08.605 There's one of those things where narrowing it down is always scary 00:14:08.605 --> 00:14:11.755 because you feel like you're alienating some potential customers. 00:14:12.085 --> 00:14:12.255 Right? 00:14:12.944 --> 00:14:15.735 If it's sacrificing the few for the many of them, that's fine. 00:14:16.275 --> 00:14:21.765 Like, if you're more, a little bit, like if you're going to see if it will 00:14:21.765 --> 00:14:25.505 make you that much more appealing to the majority of your customers and isn't 00:14:25.515 --> 00:14:30.255 that obviously good to like the 20% that's like, it's only a small minority. 00:14:30.255 --> 00:14:33.314 It's like, well, why not just double down on being more appealing to 00:14:33.314 --> 00:14:34.724 the majority of your customers. 00:14:35.405 --> 00:14:35.765 Colleen: Okay. 00:14:35.825 --> 00:14:36.995 Um, I'm comfortable with that. 00:14:37.025 --> 00:14:39.155 Like I think I'm willing to make that change. 00:14:39.185 --> 00:14:40.085 That seems reasonable. 00:14:40.265 --> 00:14:40.535 Cool. 00:14:41.075 --> 00:14:41.945 Zach: So then simple file. 00:14:41.975 --> 00:14:47.045 Upload could be something about pre-configured S3, 00:14:47.555 --> 00:14:50.025 uploading, optimize the file. 00:14:50.925 --> 00:14:52.995 Resizing file. 00:14:54.074 --> 00:14:55.665 I'm losing technical terms 00:14:55.665 --> 00:14:55.755 Colleen: here. 00:14:55.814 --> 00:14:56.775 There's a lot of words. 00:14:57.285 --> 00:15:01.755 Um, I liked the pre-configured S three because I should be showing up 00:15:01.755 --> 00:15:04.245 for S three search results and okay. 00:15:04.275 --> 00:15:05.385 Pre-configured S3. 00:15:05.385 --> 00:15:08.875 You said pre-configured S3, uploading, optimizing file resizing. 00:15:08.895 --> 00:15:08.985 Zach: Okay. 00:15:09.285 --> 00:15:12.795 Pre-configured or like already set up as quite a big part of it. 00:15:13.454 --> 00:15:15.435 It's not just that it's ready to go with the Roku. 00:15:15.435 --> 00:15:16.454 It's already like that. 00:15:16.454 --> 00:15:18.255 The S3 side of things is done. 00:15:18.795 --> 00:15:21.074 Like you'll never have to touch S3. 00:15:21.074 --> 00:15:21.645 It's fine 00:15:21.645 --> 00:15:22.035 Colleen: guys. 00:15:22.515 --> 00:15:23.025 Oh my gosh. 00:15:23.025 --> 00:15:23.954 I'm going to add that on the other 00:15:23.954 --> 00:15:24.405 Zach: page. 00:15:24.555 --> 00:15:27.495 That's pretty much your like main statements of like, you 00:15:27.495 --> 00:15:28.905 don't have to touch us three. 00:15:28.905 --> 00:15:29.655 It's fine. 00:15:31.905 --> 00:15:32.775 Colleen: That's amazing. 00:15:33.224 --> 00:15:34.875 So let me, okay. 00:15:34.875 --> 00:15:37.724 So I do want to, yeah, I'm adding that on my main page. 00:15:37.755 --> 00:15:39.405 That might be my bold tagline. 00:15:40.005 --> 00:15:40.964 Um, okay. 00:15:40.964 --> 00:15:42.074 So yes, I agree. 00:15:42.074 --> 00:15:42.495 I think. 00:15:43.245 --> 00:15:46.545 You never have to touch S3 is a huge selling point. 00:15:47.475 --> 00:15:50.535 The whole optimizing file resizing is a huge selling point. 00:15:50.565 --> 00:15:53.895 And like all of the stuff around that is done. 00:15:54.405 --> 00:15:58.035 I mean, cause if you look at this right now, I have the fastest way to add 00:15:58.035 --> 00:16:01.365 file uploads to your Heroku application that doesn't tell you anything. 00:16:01.695 --> 00:16:01.755 The 00:16:01.755 --> 00:16:04.585 Zach: fastest is good, but you know why it's the fastest to read. 00:16:05.385 --> 00:16:05.745 Right. 00:16:05.775 --> 00:16:06.165 Okay. 00:16:06.225 --> 00:16:09.435 So this is where that like curse knowledge then comes from, like, why 00:16:09.435 --> 00:16:11.415 is it the fastest to be more specific? 00:16:11.415 --> 00:16:15.065 It's mostly that S3 side of things that they don't have to deal with configuration 00:16:15.065 --> 00:16:16.455 configurating this, that and the other. 00:16:16.785 --> 00:16:17.205 Okay. 00:16:17.235 --> 00:16:18.135 Colleen: So I said 00:16:18.135 --> 00:16:20.895 Zach: configurated which just brush 00:16:20.905 --> 00:16:23.565 Colleen: past that positioning consultants, do they. 00:16:24.400 --> 00:16:24.820 That's gotta 00:16:24.820 --> 00:16:25.120 Zach: be a thing. 00:16:29.710 --> 00:16:29.950 Okay. 00:16:29.950 --> 00:16:32.590 Let's make it sound like, uh, writing now. 00:16:33.070 --> 00:16:33.430 Colleen: Okay. 00:16:33.460 --> 00:16:35.800 So what I have is pre-configured S3. 00:16:35.800 --> 00:16:36.670 I like that. 00:16:36.910 --> 00:16:37.510 I like that. 00:16:38.200 --> 00:16:46.870 Pre-configure S3 for, let's see S three for uploading uploading images 00:16:46.870 --> 00:16:50.200 and resizing and resizing images. 00:16:51.045 --> 00:16:51.824 Easily. 00:16:53.595 --> 00:16:54.885 Zach: I mean, easily bit. 00:16:54.885 --> 00:16:57.675 It's already implied by the fact it's pre-configured 00:16:59.714 --> 00:17:00.045 Colleen: with. 00:17:00.074 --> 00:17:00.435 Okay. 00:17:00.645 --> 00:17:01.334 pre-K you're right. 00:17:01.334 --> 00:17:01.665 You're right. 00:17:01.665 --> 00:17:02.805 And I don't have a lot of words. 00:17:02.805 --> 00:17:06.885 So this is like a word count thing pre-configured S3 for 00:17:06.885 --> 00:17:09.045 uploading and resizing images. 00:17:09.764 --> 00:17:16.214 With an upload widget provided by an upload widget by a 00:17:16.214 --> 00:17:18.734 customizable upload widget. 00:17:18.764 --> 00:17:20.084 Is that too many buzzwords? 00:17:20.594 --> 00:17:20.714 Is 00:17:20.714 --> 00:17:22.814 Zach: that, is that a big factor? 00:17:22.814 --> 00:17:24.044 Do you think that widgets? 00:17:24.494 --> 00:17:24.704 I 00:17:24.704 --> 00:17:28.334 Colleen: think it is because I think like you get a lot of, I don't know. 00:17:28.364 --> 00:17:28.635 I think. 00:17:29.550 --> 00:17:30.030 Okay. 00:17:30.580 --> 00:17:31.409 Zach: Let's dive into that then. 00:17:31.409 --> 00:17:34.649 Like, what's good about having a customizable workflow, which it sounds 00:17:34.649 --> 00:17:35.909 like a silly question to you, but 00:17:36.120 --> 00:17:37.770 Colleen: no, no, you don't have to write JavaScript. 00:17:37.919 --> 00:17:38.820 That's what's good about it. 00:17:38.850 --> 00:17:40.200 No JavaScript required. 00:17:40.320 --> 00:17:41.340 That's what I should say. 00:17:41.399 --> 00:17:42.960 No JavaScript required. 00:17:43.470 --> 00:17:44.520 Oh my gosh. 00:17:44.550 --> 00:17:45.570 This is so fun. 00:17:49.030 --> 00:17:51.149 Zach: I just said to my job is asking the right questions. 00:17:51.220 --> 00:17:51.780 That's fine. 00:17:55.020 --> 00:18:01.350 Colleen: So how about pre-configured S3 for uploading and resizing images, period? 00:18:01.590 --> 00:18:03.360 No JavaScript required. 00:18:03.389 --> 00:18:03.840 No, no, no. 00:18:03.870 --> 00:18:05.370 Wait that doesn't tell them what it is though. 00:18:06.000 --> 00:18:09.659 Pre-configured S3 for uploading and resize images. 00:18:10.645 --> 00:18:15.955 With a customizable upload widget, no JavaScript required is that 00:18:15.955 --> 00:18:17.845 too many words let's do it. 00:18:17.875 --> 00:18:19.675 And we can do it in real time, which is fine. 00:18:20.785 --> 00:18:23.605 Um, okay, so it's ad-ons next. 00:18:24.115 --> 00:18:28.405 And then simple file upload and then marketplace listing. 00:18:28.405 --> 00:18:29.725 I think here it is. 00:18:29.755 --> 00:18:31.525 So I can like do it in real time, which is fun. 00:18:31.555 --> 00:18:31.885 Okay. 00:18:31.915 --> 00:18:34.195 So this is what I had before the fastest way to add files 00:18:34.195 --> 00:18:35.665 to your Heroku application. 00:18:35.725 --> 00:18:39.415 So let's riff on this pre configured. 00:18:40.010 --> 00:18:47.870 Three for uploading and resizing images with a, a snazzy. 00:18:47.960 --> 00:18:48.920 I want to say snazzy. 00:18:48.920 --> 00:18:54.140 That's not, I want to say, I don't know why it came to me with a easy 00:18:54.590 --> 00:19:03.140 to configure upload widget, no Java script or server side code required. 00:19:04.530 --> 00:19:09.990 Zach: Well, it let's see if it gives the length error, maximum 80 characters. 00:19:10.710 --> 00:19:11.610 Colleen: I have to move our video. 00:19:12.090 --> 00:19:12.570 What did it say? 00:19:12.570 --> 00:19:13.340 80 characters. 00:19:14.340 --> 00:19:15.750 How many CA uh, 00:19:15.810 --> 00:19:16.800 Zach: um, it's annoying. 00:19:16.889 --> 00:19:19.379 It doesn't give you character count underneath the road. 00:19:20.520 --> 00:19:21.570 Come on, Heroku. 00:19:23.129 --> 00:19:23.730 Colleen: This is great. 00:19:24.270 --> 00:19:27.960 Zach: Yeah, you might want to rearrange it a bit saying, um, image 00:19:28.020 --> 00:19:30.899 uploading using pretty conservative. 00:19:31.755 --> 00:19:32.475 That's three. 00:19:32.475 --> 00:19:35.535 I don't know if you want to open up the image a bit and then say us three 00:19:36.045 --> 00:19:39.885 Colleen: image uploading using pre config. 00:19:39.915 --> 00:19:40.125 You're 00:19:40.125 --> 00:19:42.495 Zach: a pre-configured set up, 00:19:43.245 --> 00:19:44.895 Colleen: but no, I like set up 00:19:45.605 --> 00:19:50.925 Zach: say a pre-configured, but yes, um, Is your easy to configure upload, 00:19:50.925 --> 00:19:55.754 which at the same as a JavaScript free upload widget is so easy to 00:19:55.754 --> 00:19:58.844 configure and JavaScript free are pretty much saying the same thing. 00:19:59.594 --> 00:20:01.064 So you could probably get rid of one or the other. 00:20:01.605 --> 00:20:01.784 So 00:20:01.784 --> 00:20:04.485 Colleen: you say lean into the JavaScript. 00:20:05.385 --> 00:20:05.895 Zach: Great. 00:20:06.105 --> 00:20:07.485 No S3, no JavaScript. 00:20:07.514 --> 00:20:08.804 Those are the main two selling points. 00:20:09.165 --> 00:20:10.185 Colleen: Oh, I'm writing that down. 00:20:10.215 --> 00:20:10.574 Hold on. 00:20:10.635 --> 00:20:11.594 That's another one. 00:20:12.105 --> 00:20:13.185 No S3, no Java. 00:20:13.949 --> 00:20:14.280 Yeah. 00:20:15.389 --> 00:20:15.659 Okay, 00:20:15.659 --> 00:20:15.929 Zach: cool. 00:20:16.260 --> 00:20:17.879 So how do they configure 00:20:17.889 --> 00:20:18.330 Colleen: it's? 00:20:18.780 --> 00:20:21.810 I mean, they have to add a script tag, they add a script tag and 00:20:21.810 --> 00:20:25.229 then they have to add a class of simple file upload to wherever they 00:20:25.229 --> 00:20:27.060 want the file drop zone to appear. 00:20:27.560 --> 00:20:27.780 And I 00:20:27.780 --> 00:20:30.840 Zach: guess they do something on the front end to change that into a button that 00:20:30.840 --> 00:20:32.520 actually exists on the form or whatever. 00:20:33.060 --> 00:20:35.399 Colleen: So what they do is they actually do a hidden input and 00:20:35.399 --> 00:20:38.219 then I hook into their hidden input and provide them the dry. 00:20:39.060 --> 00:20:40.470 So they don't even need to make a button. 00:20:40.550 --> 00:20:44.190 They can, if they want it to be like a modal, but most people actually, 00:20:44.220 --> 00:20:46.170 almost all people are not doing that. 00:20:46.170 --> 00:20:50.400 They're just putting a hidden input and turning it right into a here 00:20:50.400 --> 00:20:51.390 I'll show you on the homepage. 00:20:51.810 --> 00:20:52.290 Okay. 00:20:52.380 --> 00:20:56.820 So like, this is what they're doing and all they had to do to add this 00:20:56.820 --> 00:20:59.880 would be the hidden input with the class, a simple file upload. 00:20:59.880 --> 00:21:03.090 Then I hook into that class, replace their hidden input with this drug. 00:21:03.970 --> 00:21:04.510 Zach: Okay. 00:21:04.960 --> 00:21:08.740 So could you almost, instead of saying about a customizable widget, say with 00:21:08.740 --> 00:21:12.820 one hidden inputs or something like that, would that be synonymous like 00:21:13.300 --> 00:21:13.960 Colleen: equivalent? 00:21:14.080 --> 00:21:17.230 So what I, what met my customizables, I meant they could change the colors 00:21:17.230 --> 00:21:22.240 and stuff, but I don't know if that's a huge deal and that's pretty obvious, 00:21:22.240 --> 00:21:23.560 I think once they get into it. 00:21:23.590 --> 00:21:25.600 So I don't know if that needs to be on this front page. 00:21:25.900 --> 00:21:29.200 I don't think that's as big of a selling point as this other stuff. 00:21:30.430 --> 00:21:32.800 Image uploading use of pre-configured S3 set. 00:21:33.615 --> 00:21:34.845 Add one hidden. 00:21:35.365 --> 00:21:36.915 I'm not going to have enough characters to tell him what 00:21:36.915 --> 00:21:37.155 Zach: to do. 00:21:37.335 --> 00:21:40.395 I want to mention still with the imagery sizing 00:21:40.965 --> 00:21:44.385 Colleen: image, resizing and serving included or image. 00:21:44.925 --> 00:21:45.765 Zach: That sounds good 00:21:46.155 --> 00:21:48.525 Colleen: sizing and serving included 00:21:49.005 --> 00:21:51.405 Zach: no JavaScript, JavaScript 00:21:53.565 --> 00:21:57.735 Colleen: image uploading using a preconfigured S3 setup, imagery, 00:21:57.735 --> 00:21:59.085 sizing, and serving includes. 00:21:59.925 --> 00:22:02.565 I need to say something about a widget, because I feel like it's still kind 00:22:02.565 --> 00:22:03.795 of unclear that there's a widget 00:22:06.245 --> 00:22:07.215 Zach: tips. 00:22:07.305 --> 00:22:07.635 Yeah, 00:22:09.075 --> 00:22:09.375 Colleen: they do. 00:22:09.375 --> 00:22:10.995 And you know, it'd be interesting just for fun. 00:22:10.995 --> 00:22:14.835 Let's see what the other big, like the big enterprise level players 00:22:14.835 --> 00:22:17.745 here are like Cloudinary and there 00:22:17.745 --> 00:22:20.685 Zach: is a factor we don't have to completely sell it with the 00:22:20.685 --> 00:22:24.075 sentence really to give them a reason to click through, into the main. 00:22:24.929 --> 00:22:25.409 Which is easy 00:22:25.409 --> 00:22:25.860 Colleen: to forget. 00:22:26.310 --> 00:22:27.389 Right, right, right. 00:22:27.419 --> 00:22:29.040 Everything doesn't need to be in the sentence. 00:22:29.070 --> 00:22:29.310 Okay. 00:22:29.310 --> 00:22:33.510 So for context, Cloudinary does the same thing at an enterprise level there's 00:22:33.510 --> 00:22:38.159 is manage, optimize and deliver high performance image and video experiences. 00:22:38.970 --> 00:22:39.840 That's interesting. 00:22:39.870 --> 00:22:42.360 So they don't talk about storage and they don't talk about 00:22:42.419 --> 00:22:43.740 their widget upload Karen. 00:22:43.770 --> 00:22:44.189 So 00:22:44.370 --> 00:22:46.740 Zach: it doesn't make it clear how much work that requests me. 00:22:48.074 --> 00:22:51.705 Colleen: Which file stack the complete file infrastructure. 00:22:51.705 --> 00:22:53.264 Now see these don't tell me anything. 00:22:53.264 --> 00:22:54.615 I don't really like these other two. 00:22:55.095 --> 00:22:55.334 Um, 00:22:55.645 --> 00:22:58.064 Zach: I assume the enterprise marketing is any better than anyone. 00:22:58.064 --> 00:22:58.544 Else's mark. 00:23:00.524 --> 00:23:01.365 Colleen: There's a quote. 00:23:04.574 --> 00:23:09.885 I think that's going to be the quote that the title of the oh, okay, cool. 00:23:10.095 --> 00:23:10.334 Yeah. 00:23:10.334 --> 00:23:14.115 So I don't know that they're I don't, I don't really like there's image uploading. 00:23:14.145 --> 00:23:14.385 Okay. 00:23:14.385 --> 00:23:15.764 So let's go back to this and you're right. 00:23:15.764 --> 00:23:16.725 I just want them to click. 00:23:17.595 --> 00:23:19.095 Zach: Yeah, you need to give them a good reason. 00:23:19.095 --> 00:23:21.945 I'm like, oh, this one sounds like a good one to read the details about. 00:23:22.395 --> 00:23:22.754 Right. 00:23:23.335 --> 00:23:27.165 And I think that's yeah, the pre-configured S3 and no JavaScript quad. 00:23:27.165 --> 00:23:29.715 That sounds like, oh, that's that sounds easy. 00:23:29.745 --> 00:23:29.955 Now. 00:23:29.955 --> 00:23:31.365 It sounds easy without you saying 00:23:31.365 --> 00:23:31.754 Colleen: it's easy. 00:23:32.025 --> 00:23:32.625 I like that. 00:23:32.715 --> 00:23:33.345 You're right now. 00:23:33.345 --> 00:23:35.535 It sounds easy without me saying it's easy. 00:23:35.955 --> 00:23:37.605 Zach: It's a short enough amount of characters. 00:23:37.605 --> 00:23:38.565 If you delete our old. 00:23:39.515 --> 00:23:40.125 I think it is. 00:23:43.305 --> 00:23:43.905 Colleen: Oh my goodness. 00:23:43.905 --> 00:23:45.645 I got wait now I really have to, okay. 00:23:45.645 --> 00:23:46.635 I got to get a cash account. 00:23:46.905 --> 00:23:47.265 Hold on. 00:23:47.355 --> 00:23:48.945 I'm going to have to remember how to get a character 00:23:48.945 --> 00:23:49.155 Zach: count. 00:23:49.665 --> 00:23:52.845 And actually it depends how fast through the process they are 00:23:52.845 --> 00:23:55.335 thinking at the moment they might have only been thinking about. 00:23:56.085 --> 00:23:58.935 Yeah, three aside, the things not about actually getting on their websites, 00:23:58.935 --> 00:24:02.595 they might not be thinking as far ahead as how do I implement this app? 00:24:02.775 --> 00:24:06.345 This watch, that browsing these listings, right? 00:24:06.855 --> 00:24:11.535 In which case you'll possibly jump in, like, would it be hurting, but you 00:24:11.535 --> 00:24:15.535 probably don't need to mention JavaScript if they're not thinking about it. 00:24:16.530 --> 00:24:18.270 Colleen: Yeah, I guess I see what you're saying. 00:24:18.659 --> 00:24:19.350 Geez. 00:24:19.860 --> 00:24:21.389 I can't believe that's too long. 00:24:21.570 --> 00:24:22.020 Sorry. 00:24:22.679 --> 00:24:27.659 Zach: Uh, could do you need the serving as well as uploading? 00:24:28.139 --> 00:24:30.810 Could you say image uploading and resizing using the 00:24:30.810 --> 00:24:32.310 pre-configured specifi set setup. 00:24:32.669 --> 00:24:34.409 Delete that middle sentence of 00:24:34.469 --> 00:24:35.159 Colleen: image. 00:24:35.639 --> 00:24:35.969 Yep. 00:24:36.090 --> 00:24:39.360 Image uploading and resizing using a pre-configured S3 setup. 00:24:40.050 --> 00:24:41.159 No JavaScript required. 00:24:41.520 --> 00:24:41.939 Bam. 00:24:42.449 --> 00:24:44.070 That's got a be to characters. 00:24:45.930 --> 00:24:46.440 Zach: What? 00:24:46.620 --> 00:24:47.490 No, that can't be 00:24:47.700 --> 00:24:48.000 Colleen: right. 00:24:48.450 --> 00:24:48.800 Hold on. 00:24:49.140 --> 00:24:49.350 Right. 00:24:49.890 --> 00:24:50.610 I'm going to cancel it. 00:24:50.640 --> 00:24:52.230 However, I mean, they're like interface here. 00:24:52.230 --> 00:24:52.680 Isn't that? 00:24:52.680 --> 00:24:53.100 Great. 00:24:53.100 --> 00:24:57.180 So this might just be a, I can't be 80 00:24:57.180 --> 00:24:57.960 Zach: characters. 00:24:59.970 --> 00:25:00.420 Colleen: Okay. 00:25:00.690 --> 00:25:01.170 Hold on. 00:25:01.470 --> 00:25:05.010 Let me put this over in my pages document and get a word count. 00:25:08.219 --> 00:25:09.510 Okay, I'm back. 00:25:09.659 --> 00:25:10.740 I check the word count. 00:25:11.010 --> 00:25:15.449 It's 73 characters without spaces, 85. 00:25:15.479 --> 00:25:16.889 This is 85 characters. 00:25:17.490 --> 00:25:18.209 Wow. 00:25:19.080 --> 00:25:19.409 Okay. 00:25:19.409 --> 00:25:20.370 That's 84. 00:25:21.540 --> 00:25:22.830 I can't believe they count spaces. 00:25:22.830 --> 00:25:23.729 That's terrible. 00:25:24.300 --> 00:25:27.209 Um, image uploading and resizing using 00:25:27.209 --> 00:25:27.949 Zach: a pre configured. 00:25:27.949 --> 00:25:28.889 This a very long word. 00:25:28.889 --> 00:25:31.050 Is there a shorter way that we could do pre-built? 00:25:31.500 --> 00:25:32.129 Colleen: Yes. 00:25:32.610 --> 00:25:33.030 Got it. 00:25:34.469 --> 00:25:35.010 All right. 00:25:35.520 --> 00:25:35.639 Cool. 00:25:36.540 --> 00:25:37.770 All right, let's go back to me. 00:25:37.770 --> 00:25:39.090 It might take a minute for it to, 00:25:39.600 --> 00:25:39.899 Zach: okay. 00:25:39.929 --> 00:25:41.100 Should we summarize for our listeners? 00:25:41.100 --> 00:25:41.490 What the heck? 00:25:41.550 --> 00:25:42.629 What we've just been talking about? 00:25:43.649 --> 00:25:44.040 Okay. 00:25:44.790 --> 00:25:47.639 So we were talking about personal edge. 00:25:47.669 --> 00:25:50.189 When you say easy, no one else knows what you mean by easier. 00:25:50.189 --> 00:25:50.399 Why? 00:25:50.399 --> 00:25:54.439 It's easy to say, actually, it's more valuable to explain. 00:25:55.199 --> 00:25:58.050 Often the steps that are skipping, if you're all about 00:25:58.050 --> 00:25:59.280 skipping a bunch of steps. 00:25:59.699 --> 00:26:04.530 So in this case, it's mostly about pre the fact that S3 is pre-configured and they 00:26:04.530 --> 00:26:06.419 don't have to touch it, which is nice. 00:26:06.899 --> 00:26:09.540 And then the other side of it is that it's also easy because they don't need. 00:26:10.274 --> 00:26:14.475 And this amount of JavaScript and turning it into something on the world 00:26:14.475 --> 00:26:16.094 website once they've done the backend. 00:26:16.574 --> 00:26:16.995 Colleen: Yes. 00:26:17.054 --> 00:26:21.855 And so my big takeaways today, Zach are, and I think this is for a lot of our 00:26:21.855 --> 00:26:23.324 listeners who are building businesses. 00:26:23.324 --> 00:26:24.435 This is going to be really helpful. 00:26:24.435 --> 00:26:27.764 Like my big takeaway is we have so much context. 00:26:27.764 --> 00:26:28.334 What did you call it? 00:26:28.334 --> 00:26:29.445 The curse of knowledge. 00:26:30.495 --> 00:26:33.584 Like we, as the person who built the thing, we have so much 00:26:33.584 --> 00:26:36.314 context on the thing that we just forget to tell them about. 00:26:37.220 --> 00:26:37.669 Yeah. 00:26:38.000 --> 00:26:38.240 Okay. 00:26:39.440 --> 00:26:41.480 Zach: Well, you think you've told them about the thing and you've 00:26:41.480 --> 00:26:45.950 said like one summary statement that actually make that sounds good. 00:26:46.040 --> 00:26:46.399 What are the 00:26:46.399 --> 00:26:47.840 Colleen: details, right? 00:26:48.230 --> 00:26:48.680 Yeah. 00:26:49.190 --> 00:26:49.520 All right. 00:26:49.520 --> 00:26:50.389 I just want to see this. 00:26:50.419 --> 00:26:51.409 I want to see this live. 00:26:51.440 --> 00:26:54.710 It probably takes a minute to actually propagate image uploading. 00:26:54.720 --> 00:26:59.270 So what we started with to summarize, I had the fastest way to add file 00:26:59.300 --> 00:27:01.100 uploads to your Heroku application. 00:27:01.639 --> 00:27:04.639 And you pointed out that that doesn't really tell me much. 00:27:05.520 --> 00:27:06.540 What'd you say that's accurate? 00:27:06.929 --> 00:27:07.620 Yes. 00:27:07.980 --> 00:27:08.250 Okay. 00:27:09.450 --> 00:27:12.480 And so that's all right. 00:27:12.840 --> 00:27:13.409 That's fine. 00:27:13.560 --> 00:27:14.310 I'm here to learn. 00:27:14.310 --> 00:27:16.679 I'm here to, uh, you know, here to execute. 00:27:17.159 --> 00:27:17.610 Okay. 00:27:18.090 --> 00:27:22.439 And so we just changed it to image uploading and resizing 00:27:22.439 --> 00:27:24.120 using a pre-built S3 setup. 00:27:24.149 --> 00:27:25.500 No JavaScript required. 00:27:25.560 --> 00:27:25.980 So, 00:27:26.669 --> 00:27:28.620 Zach: so a upload it, ignoring everyone. 00:27:28.620 --> 00:27:30.990 Who's not doing image uploading cause that's most of your users. 00:27:31.814 --> 00:27:32.264 Colleen: Right. 00:27:32.324 --> 00:27:32.655 Right. 00:27:32.655 --> 00:27:35.985 And that's, uh, you know, like you said, that's a tactical decision we made to 00:27:35.985 --> 00:27:38.145 try and target those specific people. 00:27:38.145 --> 00:27:40.574 Since most people are using it that way anyway. 00:27:41.085 --> 00:27:44.415 And they can always click into it and see that it takes other files 00:27:44.955 --> 00:27:46.754 and then the no JavaScript required. 00:27:47.235 --> 00:27:50.835 And the prebuilt S3 infer the easy part. 00:27:51.375 --> 00:27:51.915 Yes. 00:27:52.004 --> 00:27:52.845 Tell them how it's easy. 00:27:53.790 --> 00:27:55.980 Zach: I can connect through for the details of exactly 00:27:55.980 --> 00:27:57.060 how that means it's easy, 00:27:57.600 --> 00:28:02.220 Colleen: Right, so this is my first step in a long step of I'm updating my copy, I 00:28:02.220 --> 00:28:06.240 think, to teach them exactly what it does. 00:28:07.260 --> 00:28:09.690 So Zach, thank you so much for coming on today. 00:28:10.020 --> 00:28:11.850 It was, it was really fun. 00:28:11.850 --> 00:28:12.149 This is. 00:28:13.020 --> 00:28:15.030 You know, something I'm trying to get better at. 00:28:15.030 --> 00:28:18.330 It's kind of outside my sphere of, of expertise. 00:28:18.390 --> 00:28:20.790 And so I really appreciate having you here. 00:28:21.330 --> 00:28:25.140 If people want to find you or learn more about you, where can they find you? 00:28:26.000 --> 00:28:28.140 Zach: They can find me at zachgoldie.com. 00:28:28.460 --> 00:28:31.465 You will tell me off, uh, still not particularly using Twitter. 00:28:34.585 --> 00:28:35.395 Oh man. 00:28:35.875 --> 00:28:37.975 There's only so many hours of the day, but yeah. 00:28:37.975 --> 00:28:41.065 So it was that zachgoldie.com is my website and people can find me there. 00:28:41.485 --> 00:28:41.935 Awesome. 00:28:42.025 --> 00:28:42.315 All right, 00:28:42.315 --> 00:28:42.485 Colleen: Zach. 00:28:42.485 --> 00:28:44.515 Might be starting a podcast soon, but Ooh. 00:28:44.545 --> 00:28:45.565 Yeah, that'll be great. 00:28:45.565 --> 00:28:46.575 And let us know when you do that. 00:28:46.585 --> 00:28:47.635 Cause we'll publish that in our feed. 00:28:48.115 --> 00:28:48.565 Yes. 00:28:48.595 --> 00:28:49.675 Um, awesome. 00:28:49.705 --> 00:28:50.695 Thank you so much, Zach. 00:28:50.695 --> 00:28:51.625 Really appreciate your time. 00:28:53.095 --> 00:28:54.504 Zach: Bye bye.