S13 E04: Douglas Taylor, CEO of Bruichladdich Distillery

Scott Kerr sits down with Douglas Taylor, CEO of Bruichladdich, the legendary whisky distillery located on the Isle of Islay, Scotland. Douglas discusses the demise and rise of the 143-year-old Bruichladdich Distillery and why the brand is positioned as the 'antidote' to the whisky industry norm. He also talks the distillery's visionary and progressive approach to creating a diverse portfolio of peated and unpeated Scotch whiskies, why it also got into the gin business, the challenges and opportunities of taking over the leadership from a founding CEO, and Bruichladdich's achievements in sustainability. Plus: Is the Scotch whisky market slowdown here to stay?

Featuring: Douglas Taylor, CEO of Bruichladdich Distillery (bruichladdich.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

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Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

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