Scott Kerr sits down with Douglas Taylor, CEO of Bruichladdich, the legendary whisky distillery located on the Isle of Islay, Scotland. Douglas discusses the demise and rise of the 143-year-old Bruichladdich Distillery and why the brand is positioned as the 'antidote' to the whisky industry norm. He also talks the distillery's visionary and progressive approach to creating a diverse portfolio of peated and unpeated Scotch whiskies, why it also got into the gin business, the challenges and opportunities of taking over the leadership from a founding CEO, and Bruichladdich's achievements in sustainability. Plus: Is the Scotch whisky market slowdown here to stay?
Featuring: Douglas Taylor, CEO of Bruichladdich Distillery (bruichladdich.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Email: scott@silvertoneconsulting.com
Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
What is The Luxury Item with Scott Kerr?
The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with business leaders and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.