1
00:00:00,050 --> 00:00:01,939
Hi everyone, welcome to
the Ad Hacks podcast.

2
00:00:02,020 --> 00:00:04,510
I'm your host Rod Bland, and
in this podcast, I talk about

3
00:00:04,510 --> 00:00:07,060
how to get better results from
your Instagram and Facebook

4
00:00:07,060 --> 00:00:09,870
marketing and the many lessons
that I've learned from being

5
00:00:10,059 --> 00:00:12,779
in the e-commerce business
for the last 20 years.

6
00:00:12,980 --> 00:00:14,480
If you are frustrated with
the results that you're

7
00:00:14,480 --> 00:00:17,609
getting from your advertising,
because you believe that is

8
00:00:17,609 --> 00:00:21,629
the road to success, then I've
got some bad news for you.

9
00:00:21,899 --> 00:00:22,778
It's not.

10
00:00:22,778 --> 00:00:25,568
Advertising is really just
one aspect of your business

11
00:00:25,568 --> 00:00:28,091
that you need to get  but it's
not the only one, and there

12
00:00:28,091 --> 00:00:29,861
are many other strategies
that you're going to need to

13
00:00:29,861 --> 00:00:33,851
deploy and use in conjunction
with your advertising

14
00:00:34,051 --> 00:00:35,971
to help you achieve
success in your business.

15
00:00:36,211 --> 00:00:38,461
So today I just want to
cover two strategies,

16
00:00:38,661 --> 00:00:41,241
which are some of the most
effective that I've ever

17
00:00:41,241 --> 00:00:44,541
seen and I've used with
clients over and over again.

18
00:00:44,791 --> 00:00:47,341
They always work well, but
they're ones that are quite

19
00:00:47,341 --> 00:00:49,411
simple and often ignored.

20
00:00:49,509 --> 00:00:50,369
So let's get into it.

21
00:00:50,459 --> 00:00:51,439
Hi there, I'm Rod.

22
00:00:51,489 --> 00:00:53,379
I'm the owner of
Rod Bland agency.

23
00:00:53,579 --> 00:00:56,909
We primarily help people
build, create and optimize

24
00:00:57,209 --> 00:00:59,489
Facebook and Instagram
advertising campaigns.

25
00:00:59,519 --> 00:01:02,249
We also help people optimize
their entire business, so

26
00:01:02,259 --> 00:01:04,079
those campaigns work well.

27
00:01:04,239 --> 00:01:06,729
I founded my own e-commerce
business about 16 years

28
00:01:06,729 --> 00:01:09,759
ago, built that to about
$4.6 million in turnover.

29
00:01:09,819 --> 00:01:12,369
Sold that to my competitor
a couple of years ago.

30
00:01:12,569 --> 00:01:14,879
And now I take all that
experience and help other

31
00:01:14,879 --> 00:01:16,679
people with building
their own businesses.

32
00:01:16,879 --> 00:01:19,459
So in today's video, I want
to give you quick methods

33
00:01:19,459 --> 00:01:23,239
or strategies that can help
you grow your business, get

34
00:01:23,239 --> 00:01:25,519
better results from your
advertising, and in fact, get

35
00:01:25,519 --> 00:01:28,609
better results from whatever
source of traffic that you

36
00:01:28,609 --> 00:01:32,319
currently use . Now my first
tip is one that is relatively

37
00:01:32,319 --> 00:01:34,779
easy to implement, but I
still see so many businesses

38
00:01:34,979 --> 00:01:38,606
not using this at all, and
I really don't know why.

39
00:01:38,706 --> 00:01:42,026
So for example, Moiz Ali
founded the natural deodorant

40
00:01:42,046 --> 00:01:44,446
brand Native in 2015.

41
00:01:44,646 --> 00:01:47,136
He then sold that business
to Proctor and Gamble in

42
00:01:47,136 --> 00:01:49,226
2017 for $100,000,000.

43
00:01:49,416 --> 00:01:52,146
He's been interviewed a lot of
times, but one of the things

44
00:01:52,146 --> 00:01:54,396
that he talks about he did
early on, which he stuck to

45
00:01:54,396 --> 00:01:57,996
was to provide an incentive
to new customers to purchase.

46
00:01:58,206 --> 00:02:01,206
So he offered a small discount
in return for someone's email

47
00:02:01,206 --> 00:02:04,166
address, and that led to a
lot more people purchasing,

48
00:02:04,166 --> 00:02:06,056
and it's something that he
did right from when he first

49
00:02:06,056 --> 00:02:07,246
started all the way through.

50
00:02:07,579 --> 00:02:09,499
Now why is this such
an effective strategy?

51
00:02:09,537 --> 00:02:11,097
Number one, people
love a good deal.

52
00:02:11,157 --> 00:02:13,587
So if you've got a new
customer and you offer them

53
00:02:13,587 --> 00:02:16,317
a discount off your usual
prices in exchange for their

54
00:02:16,317 --> 00:02:19,808
email address most people are
pretty happy to provide that.

55
00:02:19,908 --> 00:02:22,008
You can also remarket to
them with abandoned cart

56
00:02:22,038 --> 00:02:24,438
emails if they don't complete
their purchase, once you've

57
00:02:24,438 --> 00:02:27,078
actually captured their
email address and that

58
00:02:27,078 --> 00:02:29,268
program has dropped a cookie
on that person's computer.

59
00:02:29,415 --> 00:02:31,185
So let you jump on the
computer and I'll just show

60
00:02:31,185 --> 00:02:33,345
you a couple of examples
of how this is done.

61
00:02:33,345 --> 00:02:38,739
So, here's Pony Rider where
if you go to exit their page

62
00:02:38,829 --> 00:02:41,879
after a short while, the
little popup appears where you

63
00:02:41,879 --> 00:02:43,859
can be part of their journey.

64
00:02:43,859 --> 00:02:47,719
They don't offer any explicit
discount there, but that's

65
00:02:47,719 --> 00:02:51,009
one way to capture people's
email addresses, and also

66
00:02:51,009 --> 00:02:53,499
offer them something so that
they can improve conversions.

67
00:02:53,699 --> 00:02:57,527
Here's another example
of a more specific offer.

68
00:02:57,597 --> 00:02:58,657
So this is from Mask.

69
00:02:58,777 --> 00:03:01,520
They offer 10% off their
first order when you

70
00:03:01,520 --> 00:03:03,440
go to exit the page.

71
00:03:03,540 --> 00:03:06,170
The second tip is to call
out your free shipping offer.

72
00:03:06,240 --> 00:03:08,360
Now, a lot of e-commerce
businesses will have a free

73
00:03:08,360 --> 00:03:10,820
shipping offer, say if you
order over $100,  order

74
00:03:10,820 --> 00:03:14,890
over $150 that you'll get
free standard shipping, and

75
00:03:14,920 --> 00:03:16,630
you might have that on your
website, but you really

76
00:03:16,630 --> 00:03:20,010
need to make sure that it's
absolutely clear how much

77
00:03:20,160 --> 00:03:22,500
people will need to purchase
in order to get free shipping.

78
00:03:22,600 --> 00:03:24,280
It's one of those things
that's definitely worth

79
00:03:24,280 --> 00:03:27,220
investing time in, it's not
difficult to program into your

80
00:03:27,220 --> 00:03:29,520
website, and I think you're
crazy if you don't implement

81
00:03:29,520 --> 00:03:30,390
it as soon as you can.

82
00:03:30,590 --> 00:03:33,510
The first example I want to
show you is from pacamask.com.

83
00:03:33,560 --> 00:03:35,600
If you go to their website,
add something to the

84
00:03:35,600 --> 00:03:38,260
shopping cart, it's really
easy to see how it works.

85
00:03:38,530 --> 00:03:40,312
So they've got a couple
of things going on their

86
00:03:40,332 --> 00:03:42,672
cart page, but I want to
specifically talk about

87
00:03:42,872 --> 00:03:44,072
the free shipping call out.

88
00:03:44,272 --> 00:03:46,312
So essentially their free
shipping offer exists

89
00:03:46,312 --> 00:03:48,232
at 30 pounds or more.

90
00:03:48,332 --> 00:03:51,592
Up until that point, they have
this very clear call out which

91
00:03:51,592 --> 00:03:53,052
is in a contrasting color.

92
00:03:53,362 --> 00:03:55,882
So it's very obvious
to whoever's doing the

93
00:03:55,882 --> 00:03:58,722
shopping that if they spend
some additional money,

94
00:03:58,782 --> 00:03:59,712
they'll get free shipping.

95
00:03:59,912 --> 00:04:03,562
In addition to that, they've
got a little link to continue

96
00:04:03,562 --> 00:04:05,572
shopping, so it's easy
for people to continue.

97
00:04:05,772 --> 00:04:10,712
So now, if I change the
quantity here up to 30,

98
00:04:10,922 --> 00:04:11,972
you'll see what happens.

99
00:04:12,152 --> 00:04:14,952
There you go, so that's
now changed to free

100
00:04:14,952 --> 00:04:17,592
shipping and then you can
continue to check out.

101
00:04:17,792 --> 00:04:21,062
So that's really easy to
implement in both Shopify in

102
00:04:21,445 --> 00:04:25,158
Maropost or Neto e-commerce,
in Magento, all the major

103
00:04:25,358 --> 00:04:26,358
shopping cart systems.

104
00:04:26,492 --> 00:04:29,152
Here's how one of our
clients who runs Maropost

105
00:04:29,152 --> 00:04:31,582
e-commerce has implemented
that particular strategy.

106
00:04:31,582 --> 00:04:33,312
We haven't tried to
reinvent the wheel.

107
00:04:33,562 --> 00:04:36,752
Their free shipping
offer exists at $150.

108
00:04:36,752 --> 00:04:41,352
So if I change up the quantity
here to 12 and update you can

109
00:04:41,352 --> 00:04:44,172
see it now updates to show
that you've got free shipping

110
00:04:44,372 --> 00:04:46,142
and I can check out now..

111
00:04:46,442 --> 00:04:48,212
Just to recap on
those two strategies.

112
00:04:48,482 --> 00:04:51,062
First one is to provide people
with some sort of incentive to

113
00:04:51,062 --> 00:04:54,885
make their first purchase with
you, and number two is to call

114
00:04:54,885 --> 00:04:56,595
out your free shipping offer.

115
00:04:56,795 --> 00:04:58,145
So that's all for
today's video.

116
00:04:58,175 --> 00:05:00,335
I'm trying to keep these
short and sweet and useful.

117
00:05:00,565 --> 00:05:02,665
Thank you so much for
watching or listening.

118
00:05:02,941 --> 00:05:05,041
If you found this episode
useful, here's two ways

119
00:05:05,041 --> 00:05:06,661
I can help you grow
your business for free.

120
00:05:06,861 --> 00:05:10,111
Firstly, subscribe to my
YouTube channel at rodsyt.com

121
00:05:10,191 --> 00:05:12,741
or just subscribe to this
podcast, which I'll be doing

122
00:05:12,741 --> 00:05:14,131
in video format from now on.

123
00:05:14,318 --> 00:05:17,228
And secondly, you can join my
free group at rodsgroup.com.

124
00:05:17,458 --> 00:05:19,528
And finally leave me a
five star review so that

125
00:05:19,528 --> 00:05:22,078
I can reach some amazing
people that I can bring

126
00:05:22,078 --> 00:05:23,398
on as guests on the show.

127
00:05:23,658 --> 00:05:24,732
I'll catch you in
the next episode.