The FMCG Marketing Daily | Coca-Cola's Top Marketer Reveals What He's | Wonderful Pistachios spotlights first NIL roster | How Mike's Hot Honey Found Sweet

The FMCG Marketing Daily — September 18, 2026 In this episode: • Coca-Cola's CMO is openly signalling that creator and retail media capabilities are now non-negotiable in its next agency brief — a landmark shift in how the world's biggest beverage brand buys marketing services. • Wonderful Pistachios is the first snack brand to build an NIL athlete roster as a structured social campaign asset — a challenger move that reframes how FMCG brands can own sports culture without paying premium broadcast rights. • Mike's Hot Honey built a genuinely new condiment category through word of mouth and creative marketing — and its growth story is a masterclass in how challenger brands can outmanoeuvre established FMCG players by owning a flavour occasion before the big players recognise it. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.