Most church marketing teams are working hard and getting almost nothing back for it. In this episode Thomas and Shiloh apply the 80/20 principle directly to church marketing and get specific about what to stop, what to keep, and what the handful of high-leverage moves actually look like for churches in 2026.
From the death of organic social reach to the untapped power of Google Business Profiles, weekly email, and authentic short-form video, this episode gives church leaders a clear and honest framework for cutting the busywork and investing in the things that actually drive first-time visits, real engagement, and sustainable growth.
The closing question alone is worth the listen.
Creators and Guests
Host
Thomas Costello
Pastor for 20+ years. Founder of REACHRIGHT. I help churches stop being invisible online.
What is REACHRIGHT Podcast?
The REACHRIGHT Podcast is dedicated to helping your church reach people the right way. We want to help you see more visitors and grow.