Content, Briefly

Content, Briefly Trailer Bonus Episode 41 Season 1

Switchboard: Molly Talbert on redefining content marketing personas

00:00
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.

************************

Timestamps:

  • (00:00) - Intro
  • (02:33) - Who is Molly Talbert?
  • (03:04) - Molly’s background.
  • (03:37) - Challenges of content marketing in Switchboard.
  • (05:15) - Switchboard’s content marketing team.
  • (06:56) - What is Switchboard?
  • (08:44) - Switchboard's features.
  • (11:53) - Category creation on Switchboard.
  • (12:57) - Competitive advantage of Switchboard.
  • (14:29) - Switchboard’s content strategy.
  • (16:15) - Impact of async on work culture.
  • (20:04) - Switchboard’s content KPIs.
  • (21:24) - Experimentation with multimedia content.
  • (23:03) - Content marketing personas.
  • (25:32) - Success stories from a content perspective.
  • (27:14) - Learn more about Molly and Switchboard and get in touch.
  • (28:04) - Outro.

************************

Useful Links:

Switchboard Website: https://www.switchboard.app/
Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.