Retention is the name of the game for subscribe and save programs, but measuring the impacts of your promotions on LTV isn't always an easy task. This week, Kristen chats with Jeff Schnepple, the Director of Marketing Technology at Ancient Nutrition, to learn how they conduct deep data analysis to uncover the offers that lead to the longest (and most profitable) LTVs (like free frothers).
What is Playing for Keeps?
Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.