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Robby Fowler: Hi, I'm Robby Fowler
and you're listening to The Four Wins.

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Each week, solopreneurs and entrepreneurs
like you discover something to

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try, apply, ponder, and relate to.

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You can get this four WINS newsletter
in your inbox by signing up@Robbyf.com.

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That's R-O-B-B-Y f.com.

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You can access any links or visuals in
this issue or explore past issues on

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my substack@Robbyfowler.substack.com.

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Lastly, I just published the first post
in a new section on my substack called

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Bible Preneur, where I explore how
scripture shapes the life and business

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of solopreneurs and entrepreneurs.

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If you're intrigued by the
possibility of blending faith

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and business, go check that out.

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No obligation, just an invitation
for those who are interested.

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A special note, if you're signed up for
other things for me, please note that the

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Bible section is a separate subscription.

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Now here's today's issue of the four wins.

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The 4 Wins, issue 237, October 10th.

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Win number one, something to try.

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You've been at it for a while and
you've gotten very good at your craft.

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You're running high on expertise, but
low on inspiring others to see it.

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You've placed a few logos on the homepage
of your website for social proof.

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Beyond that, you have no idea
how else to get the word out

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while not sounding braggy.

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No need to reinvent the wheel.

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Go borrow someone else's tires from
the social proof examples website.

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Get inspiration from 191 examples
of how you can showcase your talents

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organized across a number of categories.

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You'll find creative applications
of tactics you're already familiar

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with, like The Wall of Love, but
you'll find some undiscovered

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treasures too, like a character
portrait or milestones celebrations.

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Pick one and try it.

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You'll start turning heads in no time.

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Now it's your turn.

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Go on the record.

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Which one do you plan on incorporating
into your website and when?

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When number two, something
a client recently asked.

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This is part three in
the Never Miss series.

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The Challenge recap.

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Clients come to me with a desire to
become more consistent in their marketing.

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They're smart enough to know
there's no magic pill, but they'd

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happily take it if one existed.

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And this never miss series, you'll get
nuggets I've learned from 237 weeks

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in a row of this Four Wins newsletter.

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Here's a trap as old as time,
like that life of the party of

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friend who shows up uninvited.

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You're glad when you see her, even
if you never told her to come.

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And that friend is choices.

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The more the merrier, except when
it comes to marketing consistently.

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Commandment.

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Number three, constraints
create consistency.

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When I started to take my email
marketing seriously, I made the promise.

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We've all sworn I'm gonna
start emailing my list more.

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Cue fits and starts.

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Why?

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Turns out writing anything related
to marketing or brand strategy

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makes you choose from everything.

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Now two things happen when
I adopted the constraints of

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these four wins newsletters.

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First, the limits brought a laser
focus, plug and play every week.

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Second, the format produced more
copycats and feedback than any

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other email marketing I tried.

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Guess the two most common replies
I get to the Four Wins newsletter.

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Here they are.

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Number one.

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I love this format.

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Do you mind if I steal it?

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And number two, yours is the only
newsletter I read every time.

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Next time we'll look at
two fish and five loaves.

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Your turn.

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What constraint could you commit to
that would skyrocket your consistency?

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For example, if I only did x.

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Win number three,
something to think about.

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I love this quote from
tortured tennis icon.

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Andre Agassi:

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epiphanies don't change your life,
but what you do with them can.

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Agassi's epiphany came at a crisis.

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Either he rebuilds his
career or calls it quits.

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The former number one went from
number one to 141 and then back.

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To number six in just 14 months.

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What epiphany have you had in
your business that you acted on?

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Maybe it came from a mastermind
or a friend or dire circumstance.

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Win number four, something personal.

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Flashback.

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Back to issue 210 of the four Wins
newsletter that came in April of 2025,

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and I confessed the following to you.

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Number one, I've got several interests
that don't neatly align with my business

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of helping you launch your signature offer
without the anxiety of doing it alone.

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Number two, I struggle with intellectual
hoarding, gathering a bunch of

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knowledge, but rarely sharing it.

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Here is one of my interest along
with a question for you, dear Reader.

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Before marketing strategy, I spent
15 plus years helping people make

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sense of the Bible as a unified story.

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I've never really stopped doing
that just in smaller pockets

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amongst some mostly local friends.

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And here's where you come in.

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Would you be interested in occasional
reflections on how the Bible shapes our

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work as solopreneurs and entrepreneurs?

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Think of it as an occasional
soulful reflection for those

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who find themselves interested.

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For those who aren't, no worries.

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It won't impact or interrupt
you from receiving this 4

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Wins newsletter every week.

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That's what I asked you back in April
and graciously, several of you said yes.

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Newsflash.

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I finally published the first post in
a new section on my Substack called

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Biblepreneur where I explore how
scripture shapes the life and business

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of solopreneurs and entrepreneurs.

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This first one, it's about music theory,
Jesus, and why the Old Testament used to

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sound like 12 tone atonal music to me.

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If you're curious and not allergic
to blending faith in business,

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go check it out on my Substack.

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No obligation, just an invitation
for those who are interested.

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Quick note, Bible preneur is a
separate subscription on my Substack.

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It won't go out to 4 Wins subscribers.

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Your turn.

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What is a life-giving hobby or an interest
for you that may not fit the mold,

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but you still find it worth sharing?

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Keep building a life-giving brand.

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PS I love helping clients
turn their content archive

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into an AI content companion.

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I do that in three ways.

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There's AI content companion set up where
we can transform years of your emails,

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training and content into a personalized
AI assistant that writes in your voice

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and knows your expertise inside and out.

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Number two, fractional
head of content strategy.

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Get your AI companion plus
strategic guidance to turn the

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best of your content archive into a
systematic lead generation machine.

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That helps you sell.

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And number three, AI
partnership and optimization.

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It's an ongoing partnership between
you and I to optimize your AI and make

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it handle the technical heavy lifting.

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Perfect for book launches, offer campaigns
and turning your expertise archive

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into a systematic content machine.

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Reach out if you're interested.