Robby Fowler: Hi, I'm Robby Fowler and you're listening to The Four Wins.
Each week, solopreneurs and entrepreneurs like you discover something to
try, apply, ponder, and relate to.
You can get this four WINS newsletter in your inbox by signing up@Robbyf.com.
That's R-O-B-B-Y f.com.
You can access any links or visuals in this issue or explore past issues on
my substack@Robbyfowler.substack.com.
Lastly, I just published the first post in a new section on my substack called
Bible Preneur, where I explore how scripture shapes the life and business
of solopreneurs and entrepreneurs.
If you're intrigued by the possibility of blending faith
and business, go check that out.
No obligation, just an invitation for those who are interested.
A special note, if you're signed up for other things for me, please note that the
Bible section is a separate subscription.
Now here's today's issue of the four wins.
The 4 Wins, issue 237, October 10th.
Win number one, something to try.
You've been at it for a while and you've gotten very good at your craft.
You're running high on expertise, but low on inspiring others to see it.
You've placed a few logos on the homepage of your website for social proof.
Beyond that, you have no idea how else to get the word out
while not sounding braggy.
No need to reinvent the wheel.
Go borrow someone else's tires from the social proof examples website.
Get inspiration from 191 examples of how you can showcase your talents
organized across a number of categories.
You'll find creative applications of tactics you're already familiar
with, like The Wall of Love, but you'll find some undiscovered
treasures too, like a character portrait or milestones celebrations.
Pick one and try it.
You'll start turning heads in no time.
Now it's your turn.
Go on the record.
Which one do you plan on incorporating into your website and when?
When number two, something a client recently asked.
This is part three in the Never Miss series.
The Challenge recap.
Clients come to me with a desire to become more consistent in their marketing.
They're smart enough to know there's no magic pill, but they'd
happily take it if one existed.
And this never miss series, you'll get nuggets I've learned from 237 weeks
in a row of this Four Wins newsletter.
Here's a trap as old as time, like that life of the party of
friend who shows up uninvited.
You're glad when you see her, even if you never told her to come.
And that friend is choices.
The more the merrier, except when it comes to marketing consistently.
Commandment.
Number three, constraints create consistency.
When I started to take my email marketing seriously, I made the promise.
We've all sworn I'm gonna start emailing my list more.
Cue fits and starts.
Why?
Turns out writing anything related to marketing or brand strategy
makes you choose from everything.
Now two things happen when I adopted the constraints of
these four wins newsletters.
First, the limits brought a laser focus, plug and play every week.
Second, the format produced more copycats and feedback than any
other email marketing I tried.
Guess the two most common replies I get to the Four Wins newsletter.
Here they are.
Number one.
I love this format.
Do you mind if I steal it?
And number two, yours is the only newsletter I read every time.
Next time we'll look at two fish and five loaves.
Your turn.
What constraint could you commit to that would skyrocket your consistency?
For example, if I only did x.
Win number three, something to think about.
I love this quote from tortured tennis icon.
Andre Agassi:
epiphanies don't change your life, but what you do with them can.
Agassi's epiphany came at a crisis.
Either he rebuilds his career or calls it quits.
The former number one went from number one to 141 and then back.
To number six in just 14 months.
What epiphany have you had in your business that you acted on?
Maybe it came from a mastermind or a friend or dire circumstance.
Win number four, something personal.
Flashback.
Back to issue 210 of the four Wins newsletter that came in April of 2025,
and I confessed the following to you.
Number one, I've got several interests that don't neatly align with my business
of helping you launch your signature offer without the anxiety of doing it alone.
Number two, I struggle with intellectual hoarding, gathering a bunch of
knowledge, but rarely sharing it.
Here is one of my interest along with a question for you, dear Reader.
Before marketing strategy, I spent 15 plus years helping people make
sense of the Bible as a unified story.
I've never really stopped doing that just in smaller pockets
amongst some mostly local friends.
And here's where you come in.
Would you be interested in occasional reflections on how the Bible shapes our
work as solopreneurs and entrepreneurs?
Think of it as an occasional soulful reflection for those
who find themselves interested.
For those who aren't, no worries.
It won't impact or interrupt you from receiving this 4
Wins newsletter every week.
That's what I asked you back in April and graciously, several of you said yes.
Newsflash.
I finally published the first post in a new section on my Substack called
Biblepreneur where I explore how scripture shapes the life and business
of solopreneurs and entrepreneurs.
This first one, it's about music theory, Jesus, and why the Old Testament used to
sound like 12 tone atonal music to me.
If you're curious and not allergic to blending faith in business,
go check it out on my Substack.
No obligation, just an invitation for those who are interested.
Quick note, Bible preneur is a separate subscription on my Substack.
It won't go out to 4 Wins subscribers.
Your turn.
What is a life-giving hobby or an interest for you that may not fit the mold,
but you still find it worth sharing?
Keep building a life-giving brand.
PS I love helping clients turn their content archive
into an AI content companion.
I do that in three ways.
There's AI content companion set up where we can transform years of your emails,
training and content into a personalized AI assistant that writes in your voice
and knows your expertise inside and out.
Number two, fractional head of content strategy.
Get your AI companion plus strategic guidance to turn the
best of your content archive into a systematic lead generation machine.
That helps you sell.
And number three, AI partnership and optimization.
It's an ongoing partnership between you and I to optimize your AI and make
it handle the technical heavy lifting.
Perfect for book launches, offer campaigns and turning your expertise archive
into a systematic content machine.
Reach out if you're interested.