127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-report
Shane Cultra walked away from his family's five-generation nursery business—triggered, in part, by watching Succession. Along the way, he built up a $10M net worth, stacked Bitcoin, turned a blog into a domain empire, and made peace with a father who didn’t speak to him for a year after he left.
Here’s what we talk about:
- How Shane went from pit trader to plant farmer
- The domain side hustle that cashflows $300K+ a year
- Breaking down his $10M net worth: Bitcoin, land, stocks, and side gigs
- Why his dad thought success would make him lazy
- The real cost of working with family—and why he’d still do it all over again
- How Succession mirrored his life and led him to finally walk away
- The awkward equity breakdown: 33%, but no control
- Selling a blog for $75K and going all-in on digital real estate
- Why he’d rather make $18K for himself than $100K working for someone else
- Letting his daughter fail—and why that’s the lesson his dad never learned
- His exact monthly spending: $5,600/month, no mortgage, travel-heavy lifestyle
- From Porsches to a two-door Bronco: redefining what rich looks like
- $4M in stock holdings (including a $10K Apple investment for his daughter that grew to $400K)
- Why he's not pushing the family business to the next generation—and what legacy really means
Cool Links:
- If you’re a founder or CEO with $3M+ in revenue or funding, or you’ve sold a company for $10M+, check out Hampton: https://www.joinhampton.com/
- If you want a cool podcast like this one, check out Lower Street https://www.lowerstreet.co/
- Check out Shane's blog! https://www.botany.com
Chapters:
A Family Legacy in Crisis (
00:00)
Shane's Financial Journey (
00:31)
The Nursery Business Dynamics (
04:51)
Shane's Early Career and Return to Family Business (
09:12)
Navigating Family and Business Conflicts (
11:49)
The Importance of Land Value (
16:25)
Venturing into Domain Names (
17:27)
The Unexpected Offer: Selling My Blog (
21:07)
Family Tensions: Side Income and NFTs (
21:43)
Measuring Wealth: Personal Stories (
23:01)
Leaving the Family Business: A Tough Decision (
24:59)
Reconciliation and Moving Forward (
30:42)
Advice for Founders with Kids (
33:41)
Financial Overview and Spending Habits (
35:37)
Final Thoughts on Family Legacy (
39:10)
This podcast is a ridiculous concept: high-net-worth people reveal their personal finances.
Inspired by real conversations happening in the Hampton community.
Your Host: Harry Morton
- Founder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.
- Co-parents a cow named Eliza.
What is Moneywise?
This is Moneywise, a podcast where hosts Sam Parr and Harry Morton are joined by high-net-worth guests to explore exclusive insights into personal finance and lifestyle tailored for other high-net-worth people, or those on their way. They'll get radically transparent about the numbers, revealing things like their burn rates, portfolios, and spending habits. This podcast was made for the Hampton community, a private, highly-vetted, peer membership community for founders and CEOs of fast-growing, tech-enabled startups. Check it out at https://joinhampton.com/.