The Maximum Lawyer Podcast

Watch the YouTube version of this episode HERE

Are you an attorney looking for a quick elevator pitch? In this episode of the Maximum Lawyer Podcast, Tyson delves into the significance of defining a niche for legal professionals.
 
Determining what your niche is can be helpful for attorneys making connections and getting clients. Tyson provides a simple formula attorneys can use to explain what your niche is to others so they understand you better. Finding your niche involves determining who your target market is and then adding the value you bring to them. For example, if you are a criminal defense attorney, your niche can be that you represent offenders and help them navigate the legal system. It is a way to let others know exactly what you do in a short amount of time.

Take a listen and use this formula as a way to nail your elevator pitch!


00:23 The importance of clearly explaining your niche as a lawyer
03:19 A simple formula for niche explanation 
04:23 How to communicate niches effectively


Tune in to today’s episode and checkout the full show notes here.

Creators & Guests

Host
Jim Hacking
Jim launched Hacking Immigration Law in 2008 and his firm has grown to over 30 employees and helped thousands of individuals obtain their immigration benefits. He is the co-founder of Maximum Lawyer.
Host
Tyson Mutrux
Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.

What is The Maximum Lawyer Podcast?

Are you running or starting your own law firm? This is your podcast.